. >> susan griffin black is the founder of eo, a power house in the body care industry based in ma rinornia. when she heard the term perennial, she was thrilled that there was finally a word that described their philosophy. eo's wholistic view of their customer base has always been clearly reflected in their marketing. for susan, demographics mean little and age it's simply a number. >> by limiting things that way, it's sort of is like pseudo exclusion and we're so much more about inclusion. >> millennials can be perennials. i feel like this term perennial is just the kind of inclusiveness that we need in this divisive world right now. >> give me a list of companies that you think of as perennial companies. >> i think amazon leads the pack in perennial marketing. they're actually targeting you based on your purchasing behavior, so amazon doesn't say, you hit 40, now you need some -- i think apple is a great example of a company that's perennial. i use their products religiously and so do my children. when my daughter was 18 months old, apple has such an intuitive product that she knew

susan griffin is in the. [applause] and a role model and friend of mine and she was part of this incredible thing that happened in the 70s. in the late 60s and the 70s they kept writing about silence. susan wrote to pornography into silence and kelly wrote to silences and i had a dozen works with that period and they were very clear what was at stake and it was the right to participate, the right to have a voice in to show up and not be silenced. >> there is a beautiful part of your buck that is a sort of meditation on the idea of walking where it's where you suddenly shift gears up and think about marching. it's a powerful chapter and one i use him off with my students. i guess i was wondering if you could tell us a little bit about your journey into feminism. >> male violence is what made me a feminist and i grew up in a house full of it thinking while i had to do is escape. i escaped into than a move to a neighborhood that's home was safe and nothing else was. there was massive street harassment not just l

but feminism has been a project of arriving at voices and it's very exciting -- susan griffin is in the audience, great heroine,. [applause] >> and a great sort of muse role model and friend of minimum and he was part of this incredible thing which happened in the '70s and '60s, the feminists kept writing about violence. and i name a dozen works by feminists from that period that were addressing silence. they were clear what was at stake and i was the right to participate, the right to have agency to have a voice, the right to show up and that's -- the right to not be silenced. >> there's a beautiful part of your book, wander lust, which is a meditation on your idea of walking, where you suddenly sort of shift gears up and talk about marching and women marching. >> yeah. >> and it just sort of -- it's a powerful chapter. it's one i use a lot with my students, and i guess i was wondering if you could tell us a little bit about your journey into feminism. >> male violence is what made me a feminist. grew up in a house of it, thinking all i had to do was escape itch escaped and then when i

disappearance of the disabled but i thinkfeminists , it's been a project of arriving at voices and quoting susan griffin is in the audience who is a great feminist heroine. [applause] and a great sort of new role model and friend of mine and she was part of this incredible thing that happened in the 70s. in the 60s, late 60s into the 70s which is the feminists writing about silence. audrey ward wrote about it, is in wrote pornography and silence and kelly olson wrote silences and in the sai name a dozen works by feminists from that. that were really addressing silence. they were very clear what was at stake and it was the right to participate, the right to have agency, the right to have a voice, the right to show up and you know, the right to not be silenced. >> there's this beautiful part of your book wanderlust which is sort of a meditation on the ideal work where you suddenly sort of shift gears up and talk about marching and women marching. >> yeah's and it sort of, it's a powerful chapter. it's one i use a lot with my students. and i guess i was wondering if you could tell us a little bit about you