susan herera about 30 minutes until "power lunch." >> we will ask mr. cube in part about big three basketball which this weekend debuts out at the barkley center in brooklyn comes to the big apple brooklyn, of course, now the home of kevin durant and kyrie irving but we will talk about basketball and how it's become a year-round phenomenon. their new television contract which they hope will help their league revenues. and also he is really, oh, what do you call, he's a proian individual with his fingers in all kinds of content pots. and we are going to talk about content development, how content is king. absolutely >> how it is getting distributed because he is right on the forefront of a lot of it, providing content for all kinds of distributors in all kinds of ways >> it'll be interesting to what he says. >> very entrepreneurial dude >>> here's what's still ahead on "the exchange. >>> coming up, primed for record sales? >>> 23 and me moves in on apple. >>> and starbucks turns the page on newspapers. that's all ahead on "rapid fire." these folks don't