one evening just after the new year, we were eating their, susan solomon, eight and enjoy it and fill up and had a glass of wine here and there, the owner, who is a french canadian came around and said you must've had minute cheesecake, it is a wonderful cheesecake. we said we are absolutely full. he said oh, please, very crestfallen. we persuaded him, and we paid the bill and suddenly he comes running out from behind where the kitchen is and presents this plate of cheesecake to us, sticks it in the middle of a table giving us three forks and said now you will try my wonderful cheesecake and so we looked at each other and i am not overestimating, 90 seconds the thing had disappeared. what does that tell us about human beings? we are short term in our vision. i can stand here and tell you i am trying to lose weight, i am not going to eat cheesecake this coming new year, i won't eat much at thanksgiving but in the abstract i am very good at fat but put it in front of me, i eat it because this is the old is your brain waking up and saying that stuff is really good. i am not going to lose