emily: susan wojcicki, ceo of youtube, thank you so much for joining us. n: thank you for having me. ♪ ♪ haslinda: hello and welcome to "high flyers." a show that gives you a 360-degree view of asia's business elite. today, we meet a true visionary who has succeeded in building an ecommerce, ecosystem in southeast asia. he led a team at a time when consumers, retailers, and governments were only just warming up to online shopping. let's meet lazada's max bittner. clothing, cosmetics, and electronic gadgets.

emily: susan wojcicki, ceo of youtube, thank you so much for joining us. n: thank you for having me. ♪ . . ♪ narrator: the challenges facing our world are growing all the time. how do we build stronger economies with equal opportunities for all? how do we build a sustainable world for generations to come? how do we protect our cities and harness the power of technology for our common benefit? humanity has always been good at forward thinking. in this series, using the latest bloomberg research and analysis, we will make sense of the problems of tomorrow, sustainability, urbanization, the geer

susan wojcicki became employee number 16 and became the starter of the advertising business.ed her bosses to buy youtube for $1.65 billion. on the 10 year anniversary of that acquisition youtube was in -- has more than 1 billion users watching videos around the world

selina: that was youtube ceo susan wojcicki speaking with bloomberg lucas shaw.ck to our guest, ryan farber at that point ventures, who's an investor in both netflix and tivo. he gave the classic answer that what makes them different is they have a great user experience. but do you think they will get millennials to buy into this subscription on top of netflix, hulu, hbo? >> they can matter, but they already have the audience watching youtube creators every day, millions of hours. we will see if this is an add-on package. millennial have shifted away from traditional media and shows people care about.we will be interested to see if this actually matters. >> if you are sitting in the offices of comcast or directv, does it feel like the news is tightening? is this another step toward the great unbundling? >> potentially. they are trying to invest in their own content. there's a crazy battle going on. selina: susan mentioned they don't offer everything, because they don't want to have to pay high licensing fees. what are they not? offering? >> it seemed like they do