. >> executive director suz suzan doidge says the initiative reinforces the importance of supporting your families, friends and neighbors. >> everybody in mountain brook is passionate about this community, and they've always been that way, and so when the chamber started thinking about what can we do as a chamber of commerce to get everybody on board to spend their money in our community, keep our tax dollars here. >> carol griffin who's owned continental bakery for three decades says susan is right, there's always been a push to support small businesses. but the live local campaign has finally given this feeling an identity. >> we really had a sense of place and a sense of warmth, and i think it just helped the community to name it. and to sort of live into it. and to be proud of it, as we began to really claim it, it just -- it multiplies it exponentially. >> julie howell, owner of lamb's ears, can't remember a shop local push this significant. >> it was just an eye opener from a merchant standpoint of let's get on board with this. let's try to educate our people. >> it's hard to m