scripted portfolio without having to do pilots, and -- liz: nbc's doing it, law and order, law and order: svu, of course, chicago fire, chicago ped. >> yeah. cbs would say nbc -- >> i think also we're getting away from procedural genre, serialized shows, limited series runs, 8, 10, 12 episodes. fox is bringing a show, grace point, something that's going to run ten wednesdays next season, and it's something that you can watch on demand or stream, perhaps go on netflix and catch up, and then there'll be a season two. and if it's like breaking bad, you'll get more viewers, and they'll be younger. liz: before we go, does the at&t deal go through? >> we, i think it will. liz: okay, i like that. he's one of the few that just says, yes, liz. [laughter] good to see you both, james, brad. thank you very much. love to have you guys. the closing bell ringing in 40 minutes. a dramatic new twist in the video game console wars. microsoft turning up the heat on sony. in its world wild battle to boost sales, we'll tell you just exactly what they're doing in a moment. it will surprise you. also shoppers all b