doing a little more applied research that works for some of the other businesses that are owned by sxexerox, rig? it's a little different model. >> it's a different model in a couple of ways. let me try to address a couple of things you raised there, eric. one is today our business model is we're in the business of breakthroughs. so we do innovation for a variety of companies. we still do -- we are a subsidiary wholly owned by xerox. we still do a lot of innovation work for xerox, but it's less than half of what we do. over half of what we do is actually work for other customers or fundamental research that is funded by both the government and xerox and our own gross profits. we're in the business of innovation. so we invest our own gross profit back into some of the fundamental -- >> how does fundamental research -- you decide, i come to you and say, steve, i'd like to figure out why the planet venus does whatever. there's no profit in that. >> yeah. >> i mean, nobody's ever going to make any money in that. but that's still something that you'd be willing perhaps to say yeah, go ahead and