twitter was first launched at sxsw. since, people have been trying to find the next twitter. ben: it was out nine months. before sxsw. but i think there is a cultural readiness, there is a technological readiness. cory: crown the next king? ben: no. we don't look at it as kings or queens or anything. it's more about -- is the technology now allows a different behavior that could be impactful in a meaningful way? right? and if we can allow people to participate, a large audience to participate in happening by removing friction from going live, by removing friction by watching in different places in the world, and everyone can watch live stream from their pockets basically, or stream live video from their phones in their pocket, that means that the cost to go live and to distribute to a large audience is literally zero now. cory: i wonder what people are commenting right now as we look at the comments as they come across. but i also wonder, instantly twitter announces they're going to kind of pull the rug out from you in

mark: steve case saw homesnap at sxsw about three years ago and that the founders and said i wanto put some money in. rerevolution has continuedo inst through multiple levels. homesnap i it is shazamm for houses. on your mobile device, you can take a picture of any house and it tellsls you everything about the housuse.e. rebecca: it is iredible. i don't even know where i am standing. i don't know which street i am on. i see aa house. i got addict to it when i was hoyou take a picture and homesnap tells you what street you are standing on, not so impressive with g.p.s. today, but what the value of the house is, how many bedrooms. mark: it has everything. rebebecca: howow does it work? mark: it is magic. it uses a lot of meters in the phone. it knows even what angle the phone is tilted and where you are. once it identifies the house you are snapping it pulls down all the data from the multiple listing service if the house is for sale and shows you that in a very friendly way. if the house is not for sale, it brings down tax data and other syndicated sources to bring g you about ---- tell

he was working at the sxsw festival last month when the rapper asked him to take a photo. the picture was posted on instagram but his superiors were not impressed. they are reprimanding the trooper for what they called efficiency -- deficiencies that require counseling because snoop dogg has several convictions for drug possession. this dominated facebook's trending topics today. the actor and comedian posted it after he was pulled over by a police officer. this is the third time he has posted a picture of himself being pulled over in just seven weeks, prompting many to raise questions of racial profiling. he did not comment on why he was pulled over or if he actually received any tickets. the talk on the facebook page today is all about district lawmaker who wants to raise the age that you can buy a pack of cigarettes in the district. leon: here is a look at some of the responses. the smoking ages 18 and if people under the age of 18 are smoking now and have been doing so for years, raising the age isn't going to do a thing. robert asks -- 18-year-old men and women can ge

andrew: we did one in austin for sxsw. >> is it just for tourist? andrew: they are all different.s one we did recently, it is all about trash. it takes you down to the city's goal to be landfill free by the end of the decade. it is an amazing experience. you learn a lot. i think it is an example of types of ways we're pushing the medium. >> how big is the market? andrew: i have never thought about things that way. someone asked about how big the market was for groupon at the beginning, i don't think they would predict we would have a $5 billion company today. i just think is this something that people want? is this something i want? this is an idea i had when i would travel. before groupon i felt like there has to be a better way than being in a tour group with a bunch of people you don't know trapped in this three-hour experience that is kind of hit or miss. there had to be a better way to learn about these places that would allow people to explore. i think technology has finally reached the tipping point where you can have the sony pocket and get that experience. >> what groupon

andrew: we did one collaboration with radio lab in austin for sxsw. >> you've got to tell us what yourtour is. andrew: they are all different. there is one we did recently, it is all about trash. it takes you down to the bayview area of san francisco, where a lot of the trash processing happens, and it talks about the city's goal to be landfill free by the end of the decade. it is not what you typically think of when you go on a tour but it is an amazing experience. you learn a lot. you are really entertained. i think it is an example of types of ways we're pushing the medium. >> how big of a market is this? andrew: i have never thought about things that way. if someone asked about how big the market was for groupon at the beginning, i don't think they would predict we would have a $5 billion company today. i just think about, is this something that people want? is this something i want? this is an idea i had when i would travel. even before groupon, just feeling like there has to be a better way than being in a tour group with a bunch of people you don't really know, trapped in this t

and we had a collaboration with sxsw, but other than that, we are just in sanford is go.have to tell us what your favorite tour is. andrew: there is one recently and it takes you down to the bayview area of san francisco, where a lot of the trash processing happens, and it talks about the city's goal to be landfill neutral by the end of the decade, not something you typically think of when you go on a tour but it is an amazing experience, where you really learn a lot and are entertained, and these are ways in which we are trying to push the medium. brad: how big of a market is it? andrew: i am never thought about things that way. if some he asked how big the market was for groupon at the very beginning i do not think they would predict we would have a $5 billion company today. i just think that it is something people want. this is something i want. this is an idea i had. whenever i travel before groupon, i thought there has to be a better way than being in a tour group with a bunch of people that you don't really know, trapped in this three-our experience -- three-hour ex

just between how much we heard between sxsw and now is pretty stark. that was just a few weeks ago.th by was in march. it is too soon to say it is dead. in fact, it is so tiny that it was barely significant enough in the beginning to warrant all of that buzz. a chart we posted yesterday on bloomberg shows that less than 1% of iphone users are on either meerkat or periscope. it's very early days for these companies. emily: you would say periscope is not doing very well either. they all have 80,000 followers. which actually relatively is not that much. sarah: we talk about the wars, but it is such a small slice of the overall population using these apps that it is not a phenomenon yet. it is not a big thing yet. they are trying to get there and i know people have used apps like this in the past and said this is so useful and interesting and i'm having such a good time. whether that translates into the kind of popularity that instagram or snapchat has is yet to be seen. emily: thanks so much. we will be right back with more of "bloomberg west." ♪ emily: this is "bloomberg west," we foc

the contrast between how much we heard around sxsw and now is stark. to soon to say it is dead.is so tiny that it was barely significant enough in the beginning to weren't all that buzz. -- warrant all that buzz. a chart shows that less than 1% of iphone users are on meerkat or periscope, its competitor owned by twitter. it is early days. emily: you are saying periscope is not doing well either. they only have 80,000 solitary. -- followers. sarah: people talk about the live streaming wars but it is such a small slice of the overall population using these apps it is really not a phenomenon yet. it is not a big thing. they are trying to get there. i know some people have used apps like this in the past and said this is so interesting and i'm having a good time. whether that translates into the kind of popularity that instagram or snapchat has is yet to be seen. emily: we will keep watching. thank you so much. we will be right back with more of "bloomberg west." ♪ emily: this is "bloomberg west," we focus on innovation, technology and the future of business. let's get a check of he

he has been quite active on our platform and participated in a twitter q&a at sxsw. senator leahy has an unparalleled record of defending civil liberties while on the senate judiciary committee. twitter proactively supported senator leahy's legislation and we will be back along with our sister companies as part of the coalition and actively involved in that on capitol hill. we are proud to share the stage tonight with both of you and we will continue to work with you to defend and respect our users voices and rights. marty touched on this in the introduction but i thought i would talk to you about why a company like twitter would care about these issues. a little bit of background -- i go around and i know awareness of twitter is very high a natural use of twitter can lag a little bit. by way of background, twitter buzz goal is to bring people what is most meaningful to them. we do that by allowing people to share brief 140 character messages with the world that we call tweets. over time, these tweets have evolved so they can include brief six second loop videos. pho

my hometown of austin texas south, sxsw, he appeared by skipping a standing ovation. i consider him to be treasonous. >> i think we are aligned on that. >> it is demonstrated by the damage is done to our national security. i read the classified report from dia. it is very extensive very damaging. it goes across a lot of different areas. in reading the document it was clear to me. not set this up on his own. because of the areas he targeted to steal and then release it appears to me that he was directed by a foreign country. a lot of the stuff deals with china and russia primarily. the fact that he is in russia says a lot. i would argue he is not enjoying -- the irony is he is exposing is a police state and there is no privacy in russia. it doesn't make any sense to me at all. he's done great damage to our national security and is in great damage to this advancing these policies in this town in advancing this legislation. the one thing i am worried about. i talked to the chairman. the political environment. how is that going to hamper our ability to move this legislati

brendan: meerkat has grown explosively over the last six months, people started using it at sxsw.r the success of meerkat to be possible? ben: so, six weeks, actually. we are working in the space for three years, we had a couple of different other products for live streaming. i think that the moment we closed our last product, it was also live streaming but it was very much complex, i think because live streaming itself is a bit of a -- is something that is not -- people are not comfortable. everybody to the picture before instagram -- nobody live streamed before meerkat. there is an emotional transition you need to do, and also the product is too complicated, then it is even more of a problem to go live. meerkat was so simple, and i think that this is what is appealing to a lot of different people that never live streamed before. also the fact that nothing is safe makes a very fun and an easy way to kind of live stream. tom: if it has a certain immediacy, and obviously the immediate immediacy is you have to compete, what will be the distinction of meerkat? how do you win in somet

at sxsw and he told the origin tale. i'm sure you've seen this any times. but he said when we started buzzfeed some of the traditional revenue is pop-up ads. he said, we start with the perception that banner ads suck, that is why we can't charge much for them. we will invent a new form that people like as much as the rest of our content. and he gave a big this to what is now -- a big impetus to sponsored content. is that a big part of your revenue model? shani: i tend not to think about that in the arena as editor. tom: your people have no involvement in creating the sponsored content. how about at gawker? rocco: none. it's like church and state. tom: for a church in state law how does that work? rocco: it is interesting. pop-up ads are annoying. people that flipped through magazines look at the advertisements, that for so long. i think there is a church and state. if you look at ink on paper for so long, exponentially technology develops more quickly. you see pop-up ad, those quickly lose their value. there is going to be new platforms through which conten