sylvia mathews burwell used okr to manage the ebola crisis.ernment is to be transparent and accountable. why not have a city council adopt this system of goal setting? i think we can and must measure what really matters. emily: let's talk about diversity in silicon valley. we are holding silicon valley to toount when it comes diversity, and i know you are aware of this problem. as you are advising young companies, how do you tell them how to approach setting goals and results for something that is so important but so easily is lost sight of? john: first answer the question why. why we do this work, why we do this is all important, and it will be expressed in both our values and the mission statement. you ought to have a powerful, inspiring mission. that will help you get the people together to do it. something like connect everybody in the world. you've got to get a mission right. i think of those as transparent vessels. the what and how into which we pour these values. thatvery clear transformational teams have managed to combine passion with