you can find ralph lauren merchandise or polo merchandise, whatever the brand is at anything from t.j. maxxve been very successful in not oversaturating the brand, but maintaining premium merchandise for those who pay for it. it's an interesting move, and i think it's a pretty smart move on behalf of ralph lauren. >> bad news for the gap? you're not kidding, i don't know that you saw it, but the downgrades are rolling out. ubs cut it to sells. >> downgraded game and upgraded ralph lauren off the move. >> the contributor said "elvis left the building," so they hated the gap on this. >> look at shares of gap this morning, down 7%. >> larson spoke at gap's last analyst day, a very interesting guy with a lot of good perspective on fashion and the consumer and, i mean, it felt like i was back in business school listens to, like, a brand marketing professor, very interesting, and he's a smart man, so i think ralph lauren is lucky to have him. >> thank you. >> thanks. >>> when we come back this morning, german publish er buyig a control in business insider. this is axel springer, the chairman and