t.v. comedy central paramount pictures companies like biocon sell its channels and programmes to third party providers and this past week when viacom told that the investors failed to cable and streaming services would be down this quarter while the stock plunged so why is viacom and other entertainment companies content less appealing these. let's bring in jason segel co-founder and chief digital officer. jason thank you for being here thanks for having me look it's obvious why it's streaming services cable providers that seems very obvious to me it's less obvious to me why entertainment division. amc n.b.c. universal are also suffering why are these companies having a hard time switching from selling to cable to selling to streaming services what we're seeing happen is the pendulum is swinging in the past they always took advantage of just trying to sell volume of channels and the consumer always said i really only care about six channels and they just like well millions of minutes millions of hours and t.v. channels thousands of channels that's not important it's about quality and that's