this taco bell super bowl ad will leave some viewers guessing. the day you can expect to get your hands on this green

top secret can a taco bell product be? >> you can preorder the product, 700 people as of this morning preordered something they don't know what it is. >> advertising. you're selling something to people they don't know what it is. you already want to eat it. >> do you know what it is? >> no idea. >> what can they do to a taco? >> reporter: who wins this and arguably the bigger battle sunday night? it stands to critics, reaction, and the looks on friends' faces. >> looking around the room seeing people -- >> yeah, yeah. >> if they're actually -- >> hey, good, that's great, brad. >> that's not good. >> not good, that's the fake one. then there's, "that was good!" that's the one i'm lookingot something for you, girl. knowledge. anywhere you want it. >> reporter: i'm no stranger to the ad game. we made this for "nightline" a year long story as to why. anyway. to get an idea how this multi-million dollar creative process begins, a challenge. lt client. we have a tv show called "nightline." you need to think of a super bowl comme

. >> reporter: but this year they are team taco bell. and taking a different tack. >> the toppings would stay in better if we flipped it. >> it's become standard now for brands to drop their ads early. everything's out of the bag sometimes a week, two weeks before, you know, the spot even comes out. but this year taco bell and i think a lot of advertisers this year have chosen to hold back. i don't think as many people are showing everybody what they've done before super bowl sunday. >> you're holding it upside down. >> really? james harden really does not know what he's advertising. >> taco bell won't talk about the product they're launching until sunday. they won't show the commercial until sunday. everything's a mystery. >> i mean, how top secret can a taco bell product be? >> you can preorder the product, 700 people as of this morning preordered something they don't know what it is. >> that's genius advertising. you're selling something to people they don't know what it is. >> you don't know what it is but you already want to eat it.

she works with packard, taco bell, fema, and the fbi. through her unique consulting services, barbara and her team help businesses create cultures of service in which employees become customer advocates. ultimately and consistently, the results are extremely loyal customers and a profitable bottom-line. in 2014 barbara was the 14th woman in the world to be honored by toastmasters international with their elite accredited speaker designation for "outstanding platform professional speaking" . only 67 have earned the award in 126 countries.barbara khozam is an internationally recognized, award-winning speaker, trainer and author. she works with corporations such as kaiser- permanente, boeing, hewlett- packard, taco bell, fema, and the fbi. through her unique consulting services, barbara and her team help businesses create cultures of service in which employees become customer advocates. ultimately and consistently, the results now midday." welcome back to kolo- eight-news-now midday. i'm dave lawrence. at least 40 people were injured in an

this taco bell super bowl ad will leave some viewers guessing. the day you can expect to get your hands on this green 3 3 time for this morning's see it, shoot it, send it picture. this photo comes to us from corey mcnabb. it looks like this otter caught himself a meal. you can send us your pictures and video too. just log on to w-l-o-s dot com. or e-mail them to pics at w-l-o-s dot com. 3 3 3 don't forget you can enter to win... our valentine's selfie contest. send us your most creative selfie of you and your valentine... for a chance to win a 150-dollar pair of jewelry and pawn". just go to wlos.com and click-on "contests". the winner will be announced during our morning newscast next tuesday, february 9th. 3 3 the time is now 4:xx. elevator problems have plagued the colorado springs sheriff's office.how some deputies decided to remedy the problem with a little fun, next in our 3 it's time for this morning's viral video... ad libstart at :20 pleasehttps://www.youtube. com/watch?v=d0q2ylv5ili 3 3 it's now 4:xx. here is a look at what you can exp

connell: taco bell, oh, taco bell.e unveiling what is called the biggest food creation yet but i think it is in spanish. it's a new menu item debut with 30-second super bowl ad sunday which is super bowl ad on sunday. melissa: there is catch. you have to pay 2.99 on taco bell's website to preorder it. you don't know what it is until you pick it up on saturday afternoon. will you do it? let's do it. that does it for us. "risk & reward" starts right now. >> i was reasonably happy today until i, you know, discovered dirty tricks that were going on. >> last night when cnn posted a news report that ben was not continuing on to new hampshire, not continuing on to south carolina but instead was going to florida. so i apologize to ben for that. that was a mistake on our part. >> here's the issue. a culture exists within the cruz camp that would allow people to take advantage of a situation like this in a very dishonest way. they were awfully anxious to get it out there, weren't they? >> one of the st

let's get back on. >> samantha: i'll take a taco bell run later. >> brian: i've never had taco bell bell. >> samantha: he's never had taco bell. >> brian: i have not. i don't know what to tell you. >> samantha: you got to try it. you might like it. you never know. it's 16 minutes. all right. it is 16 6:16 on your monday. start. maybe you're sleepy this morning after a long game last night. here's what we start off. we have a lot of precipitation, we'll call it, because it's probably down as a little bit of everything. mainly light rain, and now my oftentimes in your area where you deal with messy stuff in the morning. this morning it's all out to the west. so from sandusky through lorain county where our own q. mccray is and he's saying light rain and misty stuff right now, this rain is up through cleveland down into north royalton almost to akron, medina with a little bit of moisture in the area. i think most of this is just coming down at a rain. there might be a little snow or sleet mixing in, but the good news is it's so warm it's not go to stick to the roads. again, could slow you d

sewers fort worth minneapolis saw taco bell ads discopiesed as local spots. >> >> ray. it is mind spot one impression that the it was so big it take over other people's commercials. . go to cleveland 19 news app. they are all right there. jeff it is raining snowing out there. winter is has arrived. it is. and it is going to arrive full force. as week goes on let's check out doppler max. and we not talking real heavy stuff here got few snow showers heavier snow showers answer mansfield and we got this band of some snow madison geneva that's moving east. downtown cleveland and it west side here right along lack shore where visibility dropping. and here is look at heavier snow bursts just north of mansfield. one computer model gives this area five inches of snow tonight. so i am going to keep one eye on this. and, see what happens. other spots it will be inch or less. every thing is rotating. around the this broad storm. and, this is slow moving it is going to be us tomorrow. but, if you look at what's happening out to west here we are getting bit of a break right here. so

from taco bell. the company is getting ready to reveal a brand new menu item. and you can get one before anyone else. but here's the catch... you won't know what it is, until you pull up to the drive-thru. 3 it's all part of their super bowl ad campaign. it all kicked off on monday... allowing customers to start signing up for a mystery taste test. the mystery item will then be handed out this saturday... to everyone who signed up and prepaid three dollars. but everyone *else will have to wait until super bowl sunday to see what it is. taco bell also released these promo clips, showing celebrities holding green *boxes... joking that the item would be added in to the commericals *later, using c-g-i. and another 3 on monday... from heinz ketchup. and if there's one ingredient that guarantees a great t-v commerical, just add puppies: 3 the name of the ad... "wiener stampede." and as you can see... all hot dogs love their heinz ketchup. a *shorter version of this ad is expected to air during the 3 3 still ahead: from a legendary rocker... to a life-saving racing do

. >> denise: i learned something that he is a taco bell afficionado. >> dan: i love taco bell. i am a taco bell freak. >> denise: i wouldn't have known that about you. >> dan: i love taco bell. >> jeff: i will do my weather in that voice. >> let's check out the 7-day, going to be colder. all right. 34 tomorrow compare to 63 and you will feel that. this is where we should be this time of year. a little bit of light snow especial along the lakeshore and even flurries, down to 20 tomorrow night. friday looks dry. sunny to partly cloudy. not a bad looking day. 38. how about the weekend? we have 41 saturday. milder than normal. saturday night 32. on sunday for the super bowl xlii degrees going to your party. that's good. monday we get into this winter mix. rain-snow. more of the snow side of things 40 the high and then it gets cold. 27 tuesday. light snow showers and an alert on wednesday for perhaps heavier snow, only 22 this time next week. check out all the forecast details on the cleveland 19 first alert weather app. 10 day forecast and you get severe weather alerts when we get

for $2.99 you can pre-order the item on taco bell's website...then pick the mystery item up at a taco bell restaurant this saturday. taco bell plans to reveal the item in a 30 second super bowl ad on sunday and begin selling it to the general back tried to steal the show. who was that guy with stickers all over him? cnn's jeanne moos caught up with sticker boy. i'm sure hillary clinton candidate) "and we have to be united." but maybe not quite so literally. (jeanne moos, new york) "what are the different nicknames you've had? (peter clinkscales, "sticker boy") "i've gotten sticker boy, sticker man...idiot, that's a popular one." 18-year old peter clinkscales masticated throughout hillary's speech. (hillary clinton, (d) presidential candidate) "an incredible honor to..." the drake university freshman bopped his neck. opportunity to do now." what (hillary clinton, (d) presidential contest of ideas" the only idea peter had was to mess around after he and a friend managed to seat themselves right behind the candidate. (peter clinkscales, "sticker boy") "moticed a lot of cameras look away.

you definitely had situations, tack wo bell for example, sglooifrnlgts taco bell was done, and then recovered. there's never been a history of something where you had comps

p>> taco bell won't talk about pthe product they're launching puntil sunday. pthey won't show the commercial puntil sunday. peverything's a mystery. p>> i mean, how top secret can a ptaco bell product be? p>> you can preorder the product, p700 people as of this morning reordered something they don't pknow what it is. p>> that's genius advertising. pyou're selling something to p>> you don't know what it is but pyou already want to eat it. reorder now. p>> do you know what it is? p>> no idea. p>> what can they do to a taco? p>> reporter: who wins this and parguably the bigger battle psunday night? pit stands to critics, sales, psocial media reaction, and the plooks on friends' faces. p>> looking around the room pseeing people -- p>> yeah, yeah. p>> if they're actually -- p>> hey, nice, you did pretty pgood, that's great, brad. p>> that's not good. p>> not good, that's the fake pone. pthen there's, "that was good!" pthat's the one i'm looking for. p>> i've got something for you, pgirl. pknowledge. panywhere you want it. p>> reporter: i'm no stranger to pthe ad ga

why taco bell's unusual strategy ad hasn't even officially hit tv yet. metinka: that morning commute will be a whole lot smoother today than yesterday, but it is really cold so it is a good thing we have a warm-up. shaina: now accidents, and the roads are, just like metinka said, so much better than yesterday. for the most part, your drive should be easy compared to yesterday. looking at i-80 and highway 65, people are moving right along. eric: if you are just waking up this morning, a damaging fire overnight in nevada is being called suspicious. putting out the hotspots sides to basketball star an fashion icon russell westbrook. and with coverage in the middle of anywhere from u.s. cellular, he can find some new ones. like, farmer. russell's brussels. russell speaking. paleontologist. hashtag t-rex. park ranger. where am i? and t.v. spokesperson. that's my line. i got it. with u.s. cellular, you can do all the things you like, i find my box of honey bunches of oats and i'm checking to see if i packaged it. best cereal in the world right there. if the la

elizabeth: and taco bell is using its super bowl commercial to roll out a new product. taco bell has even set up a website where people can preorder this whenever it is for $2.99, and pick it up when they reveal it on saturday, one day before the rollout. eric: we all know those commercials are expensive, $5 million for 30 seconds. tickets to the game are also expensive turns out, even for the players. denver broncos punter britton $1800 for a ticket for his newborn daughter. there's no age limit to tickets and colquitt says since his wife is breastfeeding, he didn't really have a choice. shaina: you would think playing in the game would give you a few tickets. never knew that. and listen to this -- today for the first time ever, the national football league is hosting the nfl women's summit in san francisco. the nfl says women account for as much as 45% of football viewership. some teams have even launched booster clubs exclusively for women. proof it's no longer just a man's game. elizabeth: ladies are getting in there. and out in the middle of all the action will be

>> well, the turnaround of taco bell's a great story. it starts with great people. it also starts with clear brand positioning, which i think we've taken over to now the kfc and the pizza hut brand. i think it's a brand that really resonates and connects with its customer base. it's done an amazing job in social media. i like to coin the phrase we don't do any marketing at taco bell, what we do is storytelling. we're like publishers. so i think we've really got a brand that is clearly positioned, has great product, great value, a great customer its customer base. and i think that's success we can build on not just in the united states but i think it's a huge opppptunity for to us take that outside of the united states including china. >> kfc's gotten hot again. it's always been hot in america but there is an ad campaign that i think resonates with a lot of people. you've seen some uptick in kfc in the last few months in the united states, haven't you? >> yeah. the kfc business has just had its sixth quarter in the u.s. of positive same-store sales growth. 3% for the

. >> reporter: but this year they are team taco bell. and taking a different tack. >> the toppings would stay in better if we flipped it. >> it's become standard now for brands to drop their ads early. everything's out of the bag sometimes a week, two weeks before, you know, the spot even comes out.t. but this year taco bell and i think a lot of advertisers this year have chosen to hold back. i don't think as many people are showing everybody what they've done before super bowl sunday. >> you're holding it upside down. >> really? >> reporter: there are teasers. james harden really does not >> taco bell won't talk about the product they're launchi until sunday. they won't show the commercial until sunday. everything's a mystery. >> i mean, how top secret can a taco bell product be? >> you can preorder the product, 700 people as of this morning preordered something they don't know w what it is. >> that's genius advertising. you're sling something to people they don't know what it is. >> you don't know what it is but you already want to eat

taco bell is rolling out a new menu item just in time for the superbowl. the only catch? you won t know what you re getting until an ad that airs during the big game! if you )re willing to take the chance, you can pre-order now on the chain )s website. those who pre-reserve can pick up their dish saturday - two days before the mystery item launches at taco bells across the country. the secret item costs $2.99. new at 11 the next generation fitness tracker won t focus on heart how much you sweat. geek dot com reports researchers at the university of california created the bracelet to analyze how much you sweat. humans sweat to throw off heat and cool down, so the composition of perspiration may tell you a lot about your health. adlib next at 11 - put down your phone - or dinner won t get cooked. the newest gadget designed to trick you into ditching your device at new at 11 ikea in taiwan has unveiled a new invention to help us all unplug during mealtime. its a special hot pot table powered by smart phones. everyone at the table has to put their devices if someone removes a

>>zack: we are not trying to preorder taco bell two days prior. >>zack: i'm looking forward to all the commercials though. >>zack: a cold day out there, as we make our way into the second half of the weekend, superbowl sunday, looking gorgeous. take a look at monday, tuesday, wednesday, rain to start and then talking snow. us tomorrow morning on news 13 this morning, we have a big superbowl preview with panthers stuff. thanks for joining us this morning. gma is next have a great saturday, everyone. >> >>> good morning, america. the high stakes debate. republican candidates just hours away now from taking the stage in new hampshire. tonight's face-off, right here on abc, may be one of the most crucial moments in the race so far. is trump looking for devine inspiration? >> i almost want to just go in and pray. >> and can rubio ride the iowa bounce to the top? >> if you get a call on tuesday saying i dropped out, it isn't true, it's a lie, keep voting. >> we're breaking down the pregame strategy with team coverage from new hampshire on this quickly s

how top secret can a taco bell product be? >> well, let me tell you. >> taco bell is keeping this ad, and the new product a mystery. we need to hone on it for taco tuesday. you can already preorder the product, even though you don't know what it is on the website. $2.99 and you can pick it up on saturday. >>> are you bolder and than bold, nest le will slow all of its money, and the ads will cost $50 million for 30 seconds. >> we're already talking about >> for 30 seconds, you know all of your crazy -- >> oh, yeah! >> doing their consults again. >> i haven't seen too much teasing of that. >> i did see that they're doing the consults. >> they really do need to put in the order for the taco bell -- >> it's only $3. >> it's your birthday. >> buy it from me. >> we will buy it from you. we will see if we can get it to you. it will be late. >> it will be late this morning on the roads. >>> we do have a couple of problems on the roads out there. as we mentioned earlier, columbia parkway was closed due to flooding issues, that is clear

all right.all ri taco bell is rolling out a new menu item just in time for the superbowl. tac but it's a surprise. taco bell customers can nowbell c preorder the surprise item, on the chain's website.ustoo but you won't find out what it is until an ad that airs during the big game. the big g those who preorder the surprise get to pick up their reserved dish on saturday two days before it launches at taco bellame. those wr p locations across the u.s. the secret item costs 2.99. could it be fried ice cream.re i don't know. i wouldn't that be don't kn good.g i don't know. listen to this. a kit kat without the crunch??t know. say it ain't so. one law student wants to cash instudent wan saima ahmad wants to break me of a piece of that kit kat bar for life.. life. she claims she suffered a monetary and emotional loss s after buying an eight pack of kit kats that were missing the wafer.after buy p i don't blame her. she says a lifetime supply would make it all better.he says a l better she told the company she would act as quality control by eating the kit kats to check for defec

. >> if you can't get cheese in a shell, look no further than taco bell's new queso loopa. >> romona: taco bell noticed his you nook style and -- unique style and picked him to push their new quesoloopa. >> when they came to do the commercial they changey everything around and i had to relearn everything. raw ray he signed -- >> romona: he signed a special deal for two years with taco he has done 50 commercials in the past 10 years and he even made guest appearances on cable networks. >> denise: more drama surrounding johnny manziel. did they cover up the quarterback's drinking? and then tomorrow. >> reporter: it all started 88 years ago. back then jesse was setting records. this month we are celebrating black history month in cleveland 19. join us in the morning as i talk to jesse owens' daughter about his legacy he was >> now, this is the serpentini chevrolet sports report on cleveland 19 news. >> dan: i don't an easier target. but it was a serious allegation. >> i was with a browns player yesterday. johnny manziel going into what would have been a start late in the season showed up

mystery meat is on the menu at taco bell. the fast food chain will be officially unveiling its meat mashup in a super bowl ad on sunday. even nba player james harden who stars in the commercial says he doesn't know what it is. it's available for preorder now. taco bell will only say that this is a blend of two different foods. they call it their biggest creation yet. i have never been a fan of mystery meat. i don't know about you. we'll see if it works. >> i got a cardinal rule. if i'm eating a taco, i want to know what's in it. >> you usually eat tacos at my house. >> i trust you! >> and he knows what's in it. >> sometimes. [ laughter ] >> jill wagner, cbsmoneywatch.com on a wednesday. thank you, jill. ♪[ music ] >>> 5:41 right now. they may be the most famous horses in the world. and they are on the way to the bay area. where you can meet the budweiser clydesdales next. ,, my name is griselda zendejas. i love working in the salinas area because i always wanted to do something where i could help people around me. so being a

taco bell set up a website so they can order whatever this is for $2.99. people who preorder can pick up something they can want identify on saturday. >> i wonder if you can return it if you don't like. >>> hyundai, you might miss the fact that it's a car commercial, the ad features ryan rends who lives in the town of ryanville, where every man is ryan rends. hyundai won't get distracted if >> [ music ] . >> cut, cut. perfect, here are the changes. >> i love changes. >> when you say call me on my cell phone, just add device >> so drake here, is his hit song hotline bring gets an upgrade. the wrong cell phone carrier can ruin a good thing like this awawsome dancing, it leaves you restrictive, for the record, dianne did dance while we played the music. >> hey, you weren't supposed to tell people. >> $150,000 a second. >> yeah. now think about this, the first super bowl ad cost $42,000. you can check out more super bowl ads right now at wspa.com. >>> and that brings tous the question of the day. -- us to the question of the day. why do you watch the super bow

. >>> taco bell is bringin the mystery to its menu. the fast food chain launched a new ad campaign with nba baller james hardin. on game day sunday, taco bell in the mystery item in an ad. >>> second day we get a chance to dry out here in south florida. no rain on it at this hour. looking pretty nice outside as we take a look at wat's's going on near downtown miami. temperature at 8. we had some record warmth today. i noticed that generally speaking the clouds we're seeing out there are f and far between. here's your record temperature for today. 74 degrees. the low in miami so far is likely not to dip below 74 before midnight. that ties the record warmest minimum temperature for the date. ft. lauderdale, 75 so far. the record was 74 set back in 1990. we've got a cold front on the way. this is a front that's been a dozen tornados yesterday in parts of the south. ahead of the front, we've got these southeast winds which at times have been gusting at well over 20 miles per hour. that's what kept our nighttime temperatures so warm and the

taco bell if you're nice. >>> crashes took out many of the top drivers in nascar's sprint unlimited and a slam dunk contest. dan lucas shows us which players put on a show during the all (church bell) (bear growls) r(burke) smash and grub. r seen it. covered it. we know a thing or two because we've seen a thing or two. we are farmers. bum-pa-dum, bum-bum-bum-bum . >>> good morning. nascar is doing things different the end of a race and the green white checker finish. are is an imaginary overtime line that the leader must cross on the first try of a restart. that is the layman's term explanation. it makes sense somewhere. 25 drivers began the sprint unlimitlast night and as usual, big ones like this one on lap 23. that is a hard hit drieven by kevin vicars. he is out. okay. kevin harvick knocked out of the race in the crash. rule. they get past the line but a big crash in the end wins it. the winner under caution is deny hamlin. >>> last night, the nba slam dunk contest, defending champ timberwolves. hard to beat that. magic did over and over. stuff the magic dragon. he goes completely o

a new mystery item on taco bell's menu. how you can try it before anyone else. >> plus, why one woman is now demanding a lifetime supply of kit kats from the company. as we head to break, a look at . >>> good morning and welcome back. if you're waking up, you don't have to worry about the rain this morning n. current time, it's dry. no rain for now but that changes throughout the afternoon. and look at the temperatures. 25 degrees in chiefland and 21 in medina. and you're seeing frost on the windchill and that will change into the afternoon. again, with the rain and we'll see a warm-up taking it hour-by- hour. the temperatures are going to rise into the 40s and into the evening, as that system much -- system approaches from the west, the highs in the low 50s. 50th street. three lanes blocked. to, void it, get off at west1 30th and take it southbound to 480 and westbound and you will meet up with 71 south. looking at the big picture here, issue and accident free. things are looking good. and traffic is moving freely without

mystery meat is on the menu at taco bell. the fast-food chain will be officially unveiling the meat sunday. preorder. taco bell says it's a blend of two foods they call it the big and how about a burger with a side of books. starting today, and until the middle of the month when you order a happy meal at mcdonald's you will get a book. million books. they will be pee teeth so they fit in the happy meal and they have a valentine's day themeincluded in the happy meal is the classic padding tin so parents could get behind that. >> that's a great idea i wonder >> why not. get a little book and read it. >> reporter: at least it's not mystery meat. i am with you on that. >> the mystery meat kind of throws you. >> that's not good. >> reporter: i want to know what i am eating. >> we will on super bowl sunday jill see you in an hour or so. thank you very much. >> we need a check of the forecast on this wednesday. and we were talking about maybe to keep the umbrella handy for later in the day. >> right. >> danielle. we resort to you. >