. >> disney's princess and frozen, that business is 2357b taftic, we're off to a great start we just started shipping princess and frozen this first quarter. the brand is off to a great start with us, the team has done a great job, and worked with their team on understanding the modern princess, how do you build for modern day empowerment for little girls all around the world. >> the hasbro i in was a local insular company. what i'm hearing from you is a national company that really understands the consumer in scores of countries. >> we have half our employees outside the u.s. our refrn news are split between u.s. and international about 50/50. we're seeing double-digit growth in all the emerging markets. it's a process of building our brands and building them around the world. >> that's brand management less than making the toys, which is an expensive job. >> we no longer manufacture any of our own product. we've gotten out of the manufacturing business. we still contract with major partners for multiple decades, we are moving production to new strategic areas in geographies. and pr