some, like the taggiasca, is very mild and buttery. and the picual tends to be more bitter d robust. we wanted to diversify and add different varieties so that we could offer the customers different flavors in their oil for all different source of uses. flynn: the taste is something that i think people are beginning to appreciate more and more as they recognize that this is an oil that's made like a fresh fruit juice. and for the first time, people are starting to taste this with the modern production that we have in california. they're recognizing, "oh, i see where all the excitement is about olive oil. it really does have great flavor." etters: the uc davis olive center has been huge in ucating growers, educating the processors, and, probably mo importantly, educating the consumer on what true extra virgin olive oil should be. having uc davis so close to yocha dehe has been huge for us. flynn: the last couple of years, we've milled--the fruit that we have grown on campus, we've milled it overt yocha dehe. this is our uc davis oil tha