tagoneden, the ceo of plan is p planting a new seed for agriculture. ill conststruct a cuttg-g-edgereenhohoe to ododuce more food using less spacace, , to deliver f fresh pe a lolower cost b by marketining directctly to consnsumers, and o embody a new business model, one that makes mononey whihile doing good. plantagagon and her natational is n new conceptpt. what i is it wackoko - what is it? >> we are trying to figure out how to feed the megacities of the woworld. we have many reasos , large-scalale, ininside our cities, and we want to be papart of the developmentt of solutions to do that. we believe we will have three different problems to feed people living inside the city. one is the vast geographical sprawl of the cities. 42,050, most scientists agree that 80% of people willll live inside cities. alady totoday, we are e reducing 80% o of the arable land that we have for thehe whole town. if you put thesese deveveloping curves together and you eaeasily realalize that t what wilill has that we haveve to grow food, large-scalale. ththe city is s a d