with tainium it takes seconds. the existing tools are all about trying to be predictive and block. those play a role but most of the time you can't predict what's going on in the network and you have to react and respond. >> we'll be right back. >> you're watching the best of bloomberg west. bringing you this weekend's best. go daddy went public this week. the web-hosting company is well known for its sexy commercials. it also raised the $460 million when it started trading wednesday. shares surging right out of the gate. here's the ceo talking about the company's target customer. >> we helped somebody take their idea on line and run their business as a digital entity. and that's our business. >> so public again go daddy sporting a market capital about $4 billion but also losing a lot of money. for more perspective on this top business that go daddy is in i talked to one of the biggest competitors. at the publicly traded endurance international group. >> just depends on what segment of the market you actually compete in. certainly in the dome main element of the marketplace the pro