nhk world's jun takahashi has more. [ chanting ] >> reporter: in hokkaido some people are getting very about the arrival of a new bullet train line. for march next year, the new hokkaido shinkansen will link the hakodate area with tokyo. the locals are hoping it will bring in a flood of tourists. masaoki kobayashi runs a construction business. he loves the shinkansen so much he got his smartphone cover designed in the same colors. he carries a special bullet train purse for his coins. and he's customized his own cell phone charm. his garage is where he stores his shinkansen gear. the head gear has been lovingly carved out of styrofoam and painted exactly the right colors. kobayashi has been working with 12 other people, most of them friends from the local chamber of commerce. they want to promote hakodate as a tourist destination. >> translator: this is a great opportunity to draw attention to the city, where i was born and bred. that's why i decided to do these really embarrassing things, like wearing tights and the bullet train head gear. >> reporter: in december a ceremony was held