the san francisco symphony board president takuraku fisher argues that soundbox is about more than selling it's about staying relevant. >> it's not a business. it is part of the necessity of the human heart. it's a part of what mikes a vibrant community. and as long as we think that's important i think that we'll -- sure, would we like it to be more like a business? who wouldn't? it's not. i accept that. let's move forward then. >> if the current run of sold-out performances means anything, soundbox may be the prototype for the next era in classical music. >> and joining us now to talk about finding new audiences and keeping those audiences engaged are matt dipietro, vice president of marketing for the livestreaming site twitch. youtube star nick pitera. and kenny lauer, vice president of digital and marketing for the warriors. thank you all for being here today. kenny, let's begin with you -- well, first of all, congratulations. the warriors just clinched a playoff berth. >> yeah. >> that's awesome. >> we're really enjoying it. >> there's a lot going on at warriors games. not just the bas