. >> and what are those values for tamara mellon. >> we call our women healthy and wealthy. we want oo work equal pay and we want to work on wellness and health issues. >> and why did you want to take on this big issue of pay equity and genderdi rimination. >> so, i was very young when i startedim choo, i was 27. i wanted to design beautiful shoes but i had no idea the challenges i was going to face being in siness. and the bias and discrimination i was going to face being a woman. and i decided i really wanted to address these issues withy new company. what we've done is taken our marketing dollars and decided to deploy those for a purpose or cause, rather than pretty pictures in a magazine. >> do you find as more and more women are speaking out, more and more womenou like are starting businesses with value, that you've seen change? and what more is it going to take at this point? >> well, it' going to take more because there's still a 20% gapw when have done, strategically, they've educated themselves. andterying to eduhemselves out of the gap, it's closed it b somewhat it