. >> host: jim and tammy faye bakker, with a prosperity gospel ministers? >> guest: they were the kind of perfect embodiment of that. i like writing about the fact he started a christian wonderland instead of the church. they had a see what god can do playful attitude. tammy faye was always two seconds away from her stint in tucson at all times. here without a powder blue suit and a heavy gold watch and a carnival like atmosphere in their life and marriage. because of that very magnetic. they were so fond to watch and had a who knows what's there open the doors virtually the lookout for an. >> host: who did these minutes as appeal to? >> guest: well, there's very little good data on that. the relationship between audience and televangelist is pretty meager as far as to draw in. we do know that in the 80s the kinds of televangelist like tammy faye bakker. check it to the silver set, the elderly, the at-home viewers. but now we can see what the mega-church phenomenon, this is a young middle-class phenomenon. everyone thinks this is a sad come into janette pou

tammy faye was always two seconds away from bursting into song at all times. she always had a -- he always had a powder blue suit and a heavy gold watch and a carnival like atmosphere in the own life and marriage. so because of that they were magnetic. they were so fun to watch, and it kind of had a who knows, let's throw open the door spirituals and see what god brings in. >> food to these ministers appealed of? >> we know there's very little good data on the. the relationship to the audience, there's pretty meager resource for us to draw but we do know in the '80s those kind of televangelists such as kenneth a. baker were attracted to this the elderly, the at home of your. but now we can see with the mega church phenomenon this really is a young middle-class phenomenon to everyone thinks this is sad, indigent poor, reaching for the last penny to drop in the cover. but really this is the kind of thing that an aspirational middle-class audience is going to see weekly in order to get practical resources to have to think about their jobs and their marriages and

they had the kind of sham and a tammy faye appeal where they have the matching suits and that reallyxciting kind of attitude. >> what is the difference between a megachurch and a prosperity mega church quirks or the preaching different gospels? >> mega- churches have a reputation for being nondenominational optimistic, things can get better, media savvy. but for the most part number wife many if not most o most bed to the nomination if they are typically small so most of them are barely getting that threshold at 202,500. prosperity mega churches i look for four things, i look for faith, the sense that it's not just hope for trust but it's a spiritual power that is the least be leaned by the levers and it's an invisible thing that goes out into the universe and draws back. how do you know your faith is working? look for health and wealth. there's a lot of pentecostal churches that preach hope. the last one is victory. it will put a spinning globe on every logo. it convinces people things are just about to get better. if they preach those that would separate the prosperity mega church