and as a result, tanimura & antle is now one of america's premiere fresh produce farming operations with over 40 varieties of fresh vegetables available for consumers. but nothing has them quite as excited these days as their newest product, artisan lettuce. 3 varieties are highlighted: red and green gem, red and green petite oak, and red and green tango, all 3 of which were researched and developed to meet both the company's standards of quality and the consumers' needs for taste, color, and texture. >> well, if we see--you just gotta look to the past. it was iceberg. it took a long to get to romaine. it took a long time to get to the spring mix. it took a shorter amount of time here. i think you're just gonna see more of these type of products. much like the electronics business, just the speed of technology's, you know, exponential. it goes faster. and so that's it--we've always got to be out in front trying to find out what is that next thing that the consumers are looking for. >> and at the top of most consumer surveys is convenience. the variety of lettuce in each package eliminate