remember what i do tarbell -- ida tarbell was talking about? you can see how drastically the neighborhoods change, too, from the higher priced original to the lower-priced style on the right. fashion writer elizabeth hawes , will talk about fashion and the fashion industry in her book "fashion is finished." this is her quote that talks about the yearning for new items . differentiated from the past in only the smallest detail. she says, it is the proud boast of some wholesalers that they make up a whole line with only three dress patterns. the newness so loudly called for, is new trimming, new callers come a new cuffs, new buttons, new flowers, and all of this -- not too new please. think about how we dress today. in order for a fashion to be in fashion you have to have a critical mass of adopted. -- of people adopt it. but we are never satisfied. as soon as we have one style, we start thinking, ooh, how can it be a little different so we can continue to be at the forefront of fashion. we mentioned jeans. is there anything else we wear today th

tarbell's faith in oil's first generation mirrored her belief in church and human ability of biblical principles. it matched her conviction that petrol capitalism would have to retain totalitarian if it would survive. she theologyized that she came to understand the struggle with standard as one to protect the value of small-scale production by individual laborers. she would write, god gave man the land, but man has to use his hand and brain in its cultivation before he can feed and clothe and shelter himself. it is the partnership of the two, land and labor, which produces wealth. because of rockefeller, she lamented, labor had been made dependent on capital, by capital's theft of the land which god gave to all. so though she couldn't imagine it at the time, her countering epic of individuals would endure among men and women like her parents for generations to come. this leads to a second and third crude awakenings that i'll refer to briefly. it was fractured into 34 different companies, benefited from the diversification. in the 1930s, and 1940s, it's in this moment of chaos in east

when fighting rockefeller tarbell stressed the pure qualities of the local patch in which she grew up. her was not a condemnation but a petition to clean it up. life ran swift and joyous in these men she writes of men like her father. she looked forward with all the eagerness of the young who have just learned their powers. they would meet their own needs. there was nothing they did not hope and dare. tarbell's faith in oil's first generation mirrored her belief in the goodness of her church and human ability to better society through smart application of biblical principles. free competition was her eden. life outside it could not help but be sinful. she thee ol jiezed oil'sen enland and labor. shaped by her views in children socialism, she would wrote god gave man the land, but man has to use his hand and brain in its cultivation before he can feed and clothe and shelter himself. it is the partnership of the two, land and labor, which produces wealth. because of rockefeller, she lamented, labor had remained dependent on capital by capital's theft of the land which god gave to all. t