the company's founder, tatsuya sumitomo, is a serial entrepreneur.has decided to start up the venture after seeing his own parents struggle with their daily routine. translation: my parents, in their 805, lived in a ruralj area and they were really struggling to get hold of basic necessities. their neighbours were the same. but no—one in the society was coming up with a solution. that's when i thought that this could be a good business. he's started many businesses over the past 30 years and has this piece of advice for younger entrepreneurs, firmly believing making mistakes was not necessarily a negative. translation: there is no point in increasing your - knowledge by reading books. you have to go to the field, to the real world. because it's really different from what you can learn at school. you need to fail, you have to struggle, you have to face difficulties and that is how you grow. the japanese government is playing catch up with its economic rivals when it comes to start—ups. recently it announced that it would tap into the world's largest,