that helps our tco story and unlocks segments that are more cost constrained as well as improving our financials that's an important one in this environment. >> important insight jay, thank you, ceo of confluent. maybe they're just preprofitable, carl. >> in the preprofitable window, that makes sense we should have talked about that a couple of years ago. >>> still to come this morning, the white house looking to curb the export of u.s. chips to china plus why one analyst says amazon is the best way to play a slowdown in ad spend "tech check" is just getting started. ♪ ♪♪ welcome to life in the new open web. where innovation keeps pace with imagination and the future arrives daily. viant is pioneering a new approach to media combining ai with human insight. creating new ways to reach customers and new standards of measurement, both on and offline. viant. built for the new open web. built for now. and it's easier than ever to get your projects done right. with angi, you can connect with and see ratings and reviews. and when you book and pay throug you're covered by our happiness check