teaserry okita has been covering the super bowl excitement and joins us with the sneak peek. >> reporter: $5 million for a 30 skd spot brake do you understand to about $160,000 per sec. but those advertising say it's money well-spent. >> reporter: it's become a sport among advertisers to create the most buzzed-about super bowl ad. >> i'm helen miren. >> reporter: commercialials are media before the game. >> most amazing of all are the avocados from mexico. >> reporter: and it takes a lot of bucks. a 30 second commercial now fetches $4.8 million. at super bowl 1, that same half a minute cost less than $138,000. butkey owe motors' coo say it's worth it. >> we had people saying that people saw the spot, test drive the vehicle, and ultimately bought the vehicle. >> reporter: car and beer ads tarted towards men still dominate, but women are becoming a larger market. >> reporter: celebrities push a variety of products, while cute and dud cud lie animals never fail. >> 50% of the people who watch are watching primarily because of the commercials. >> want my coke? >> reporter: and in celebration