one of the projects we look technet ear was medication adherents, specifically related to hypertension. we found that if you could and act on a phone and teach someone how to use it, it can definitely help them take their pills on time and live a healthier, better life. >> it is that the application that qualcomm developed? how is called, part of this? as one of our partners did. qualcomm is an enabling. the ship on the phone is what makes connectivity say you can have data. you can look up any pill and see a picture of it and see what it is used for. the can program the applications so it sent to an alarm when you are supposed to take your pills. what is important is a lot of people are suffering from chronic diseases today. they might need to take up to eight pills a day. they have blood pressure issues, diabetes, and they are all combined. it is hard enough just to remember to take your multivitamin. if you have access to an application that helps you, it can make a true impact on your life. >> one of the well-known brands that rule corp. owns is youtube. joining us now is david ros