apple, pandora, napster decimated the music industry, but they are turning to them for live revenues. these stage set is dominated by a technology driven firm, 2, 3, 4! ♪ >> the concert business setting up for a high technology. these days the best show off and is the best stage. it is an arms race and the leading armed dealer is a private company in the heart of amish country in rural pennsylvania. >> these days you build your relationship with your customers in the line of experience. >> justin timberlake, elton john ,u2 -- all have turned to tait. >> we have people who went to airing school. process starts with 3-d modeling on software. on autodesk. they are shipped all over the world, slapped together, disassembled, and shipped to the next gig. the man behind it all is james whitten ferrell. he started it when he was in college. to do it financially responsibly, which is usually the most difficult thing because everyone has champagne wishes and caviar dreams, but they do not have that budget. money tois a lot more be made from live shows than recorded music. buble usedcle -- tait towers for his biggest chore yet. >> if you are going to