snap chat has popularized teck.other one on the market with focus on business. >> vapor chat has been live for four weeks. snap chat for business. really interesting. joining me to talk about this is ken, the c.e.o. and founder of vapor chat. the messaging space is crowded but this is intriguing taking the idea of messages that the user can drol duration and bring that to business. what is the opportunity for you? >> this applies much more than businesses. fundamentally the way people text, every day people text is flawed. the second we send a message to someone we lose control over that message. if i text you right now you can take that message and you can do anything you want with it. you can post a picture on facebook, copy my message save it, whatever it may be. we created invasion in this space. now for the first time users can have control over their messages after they send it. for example you could vapor a text or photo after you send it and remove it off your phone and the other person's phone. >> what are

there aren't women in science and teck. and unless the culture fixes that, unless we put women in math and science in ways that we're not doing now, the numbers are not going to change. >> so ellen pao lost her case but did she ultimately win by brings these issues to life? >> the thing it is jury were asked to rule on were incredibly narrow. specific dates that were boxed in. and so what we heard during the trial was sort of a referendum on pao's years. but what the jury was deciding on were snippets of that and does it meet very particular legal standards. and i think we've seen other cases where public opinion can differ from what the jury decides. there's been a lot of that particularly most recently around ferguson and the i can't breathe in new york. so that's definitely something that does happen. and i do think that you can still look at something as a learning experience and take something to gain insight from even if they don't win the case. >> can i acnong that there's racism and that what happened in the horribl