one of them was cowritten with ted koppel. and it was a great spy novel. but i asked ted one time what was the toughest thing writing the book. he said the sex scenes. after i had -- after i had read the book i understood why. [laughter] >> marvin is currently working on a book on the american experience in vietnam. and we're delighted to have him here this morning as one of our speakers. marvin? [applause] >> thank you. let me start by telling you about the sex scene. [laughter] >> ted and i were working on this book for about a year or two and always delaying handling this problem because both of us felt rather uncomfortable. and yet our publisher was telling us that if we really wanted to make it big, you have to have a sex scene. he called it the o.s.s., the obligatory sex scene. so i said to ted, you're so much smarter than i, why don't you write it. and he said, no, for, you're taller than i am. why don't you write it. [laughter] >> and i said well, you have four children. i only have two, which means you're twice as good at it. so why don't you write

, who i've since met and is a wonderful journalist and wonderful person, ted koppel said something likeif television had not been invented, sam donaldson would have gone door-to-door. he just would have been in your face, would have gone door-to-door. nange way with what we're doing now with social media, journalists are going door-to-door. even if you don't see our report at a specific time on television, we're pushing it to you on your iphone through the redesigned cnn.com. anderson cooper right now in haiti, if urent following him on twitter, you should be, because the lights may go out on his show at midnight. he's doing two-hour live programs every night from haiti, but on twitter and other social media, the reports continue throughout the night and are on cnn.com. and so, in a way, we are going door-to-door now. because you don't just have that one at 6:30 p.m., getting that one romplet it's constantly being updated. >> how in this world of splintered media, where you can go 50 million places for your information, how are campaigns going to cut through that to reach pope terrible

one of them was co-written with ted koppel. it was a great spy novel that i asked ted one time, what was the toughest thing about writing the book? he said the sex scenes. after i had read the book, i understood why. marvin is currently working on a book on the american experience in vietnam and we're delighted to have him here this morning as one of our speakers. marvin. [applause] >> thank you. let me start by telling you about the sex scene. [laughter] >> ted and i were working on this book for about a year or two and always delaying handling this problem because both of us felt rather uncomfortable. and yet our publisher was telling us that if we really wanted to make it big, you had to have a sex scene. he called it the o.s.s., the object bigtry sex scene. -- obligatory sex scene. i said to ted, you're so much smarter than i, why don't you write it. he said no, you're taller than i, you write it. i said you have four children, i only have two which means you are twice as good at it. so why don't you write it? so finally, he

one of them was co-written with ted koppel. it was a great spy novel that i asked ted one time, what was the toughest thing about writing the book? he said the sex scenes. after i had read the book, i understood why. marvin is currently working on a book on the american experience in vietnam and we're delighted to have him here this morning as one of our speakers. marvin. [applause] >> thank you. let me start by telling you about the sex scene. [laughter] >> ted and i were working on this book for about a year or two and always delaying handling this problem because both of us felt rather uncomfortable. and yet our publisher was telling us that if we really wanted to make it big, you had to have a sex scene. he called it the o.s.s., the object bigtry sex scene. -- obligatory sex scene. i said to ted, you're so much smarter than i, why don't you write it. he said no, you're taller than i, you write it. i said you have four children, i only have two which means you are twice as good at it. so why don't you write it? so finally, he

ted koppel said something like television -- if television had not been invented, sam donaldson whengone to work. he would have gone door to door. what we have done was social media, journalists are going door-to-door, even if you do not see our reports on television, we are pushing it on your iphone. anderson cooper right now in haiti -- if you are not calling him, you should be. when the lights go out on the issue, he is doing to our programs from haiti. on twitter the reports continue to out to the night and an -- continue out at night and are often cnn.com. it is constantly being updated. >> help in this world where you can go 50 million places for your information, how are campaigns going to cut through that reached? >> it is an excellent question. what you will see is and are already seeing is a campaign tousing not just one but a two hopefuls. every year there seems to be a new tool or what you need to have a presence on. facebook is the only social network. you need to have profiles on multiple social networks like twitter. it did not exist a few years ago. now it is an essen

when it came to washington as a young reporter, a ted koppel was roasti@@ d@@@ m@ n#@ @ @ @ >> help inion, how are campaigns going to cut through that reached? >> it is an excellent question. what you will see is and are already seeing is a campaign tousing not just one but a two hopefuls. every year there seems to be a new tool or what you need to have a presence on. facebook is the only social network. you need to have profiles on multiple social networks like twitter. it did not exist a few years ago. now it is an essential tool. they are seeing these different adages to get information out there. they are realizing that each present a unique opportunity. a twitter accounts will not allow you to deliver great policy views. youtube allows you to deliver a big deal a couple minutes long, giving you a great variety of information. whether it is the campaign or at the white house, you are seeing these different avenues. what is interesting is what will exist in a couple of years ago to give one example, the mcdonald's campaign in virginia. he was republican. he used to drive all the soc