the billboard featured a picture of ted kosinski and the words "i still believe in global warming.you?" talk about this ad. >> i just want to add briefly, i asked about that advertisement and whitney ball laughed. i said, did your donors like what heartland did. she said some did in some did not. i think the ad was interesting because in a way it really exposed heartland institute and exposed the way they see -- exposed the links the will go to to try and defend their call. for a lot of people looking at that, it was really an extreme action. i think what heartland in these other groups did is promoting an extreme view and the wrongheaded views of the science of climate change and the need for action on climate change. for many that billboard crystallized that view. the reason why heartland put up the billboard was because they were feeling besieged and under attack because of disclosure of information about their finances, which showed there were being heavily financed by the koch brothers and conservatives like donors trust. they have been the victim of a sting which sort of laid

ted kosinski was writing to me, ok. i would see this chapter. i would have no knowledge whatsoever how he would have reacted to what i had just sent him a few days before. our only goal was to react and to advance the "plot." i would read it, and i would go, oh, man, what am i going to do with this? about a day later i would go, all right, all right, i will show him. i would write something. generally, it got to a point in my chapter -- the chapter was only about three or four pages long. we wanted to keep going back and forth. i would get to a point where i do not know how to get them out of this situation. let him to figure it out. like i said, revenge. >> the weird part for me is i am used to you finish it before you show it to anybody. this is mr. collaborative medium person. he writes like the first sentence, which is, what a wonderful day, and he sent it to billy crystal. he says to me, billy loves the first sentence. >> i was just taking the temperature of how this was going. he liked the first sentence. ok, i will write another sentence.