there are 2 others that are ted uch for following it stops here. we are using that as a model and do have others. the be nice look twice campaign is a model because a that is something done early on in house with internal resources. a very different type of campaign, but we can get a idea of what it will cost to get out there research, develop and produce it. >> were you able to evaluate the campaigns? >> they are just coming in now, so more evaluation-more formal evaldsuation on the it stops here is just coming in so we'll be using those numbers when we get them fully to hup us understand if we spend 250 thousand dollars for a shorter campaign, what that will net in terms of awareness in the public. we can also bench mark other types of campaigns because zee a idea, for instance the prop a campaign, how mup we spent and what it took to see that break dlou. we are mailing broad based broadcast or out door, but it gives a idea of what we are working with. i think we are not just-we are doing our best not to throw darts at a wall and see if it will s