it shows temu's growing popularity through site visits.n is leagues ahead in absolute numbers, but temu has closed the gap in terms of growth. today i wanted to dive into that strategy and how it differs from the traditional american e-commerce players and how wall street is obsessed from amazon to dollar stores to paypal. if you go to the temu site, like this right here, and open the app, you're faced with a wheel. spin it for different levels of discount. the first spin, spin again. we spun again. the second time, it's going to show $200 to spend on the app, very instant, and to some very gratifying n. this way the chinese e-commerce is gamefied. temu is luring in shoppers with a literal wheel of fortune. compared to temu, the amazon site today, as it kicks off another shopping holiday, is toned down, muted. it's the same as it was a decade ago. amazon doesn't publish prime day sales. you can bet they will try to get the temu effect and what it means for the shopping days ahead. an analyst suggests rising anxiety over temu and shein. the

bernstein this morning writes, aws and temu, you need the answer to all three for the stock to work.er, one on the way and one is still a question. amazon answered on operating income aws margins up, growth in advertising and third-party seller services. this is about as profitable an amazon as we have ever seen. cloud, mixed signals there, but more optimism. that is on the way it has to back that up temu refers to a broader competitive threat to amazon's core that's still an open question. if as management says consumers are trading down, chinese e-commerce platform temu offers basement bargain prices. that's why it's been seen as more of a threat to the dollar stores less than amazon or even walmart. if it is encroaching on amazon's share, that could hit amazon's holy grail that is the prime flywheel it could take sales away from that core and that could hit amazon's advertising propositions, the newly low guesstics network, and could also give merchants a potentially cheaper option in terms of seller services on the flip side, temu and another rising chinese platform, shein, low c

are analysts about that temu effect, as you read it? >> i would say quite interested. i don't know if they're worried. it runs the gamete but they are all writing about the temu effect. some say it could be the amazon killer some say no that amazon prime system makes them different. you stream videos, you get your groceries, they have an advertising model. so one thing i will say, tyler, everyone on the street is writing about it >> diedra, thank you very much diedra bosa reporting on amazon. >>> coming up, mortgage rates are rising that's hitting home builder margins. so how are they adjusting to the new normal and what does it take to incentivize home buyers up next, we'll have the ceo of try point homes on the heels of their results. >>> plus, chech ron is the biggest drag on the dow, falling to its lowest level now in over a year we'll look into what's driving the decline with crude prices posting their first negative week in three. the stock market at session lows "the exchange" is back after this ameritrade is now part of schwab.

i know we've talked about it before, but really the popularity of temu has been astonishing.the u.s. only launched about a year ago but it quickly vaulted to the top of the app stores. it surpassed even tiktok in times of the downloads. and so i was looking at some of the notes and a lot of wall street is starting to write more about temu and its place in retail. morgan stanley took a look and found that thread up, walmart, amazon isare among the retailer at risk as well as the dollar store. and you are hearing more and more analysts on our network say that tech is looking cheap and appealing again. but the fundamentals for amazon may have changed a little bit with the sort of change happening in the retail especially the discount space. >> yeah, i thought that was fascinating how they said that some of the dollar stores might be -- not that people will go get their toothpaste and what have you at temu, but it seems like more of a fashion thing. the times that i hear people talking about it yeah, i got $5 plastic is an dspandex pants or something. >> but people aren't going t

temu may take longer, but if you do your shopping earlier and get the discounts and deals, consumersng. i'm sure you see the market share they've been taking from the dollar stores. it's quite remarkable. it's still small, but they've been able to scale so quickly in a place like china. the signs are there in the u.s. >> everyone wants to be in marketplace. >> yeah. >> thank you. >> deirdre bosa. >>> with the nba's current rights deal ending after the 2024-2025 season, the next deal has the potential to shake up the entire media business based on some preliminary discussions. nbcuniversal, google's youtube tv, amazon, netflix could all challenge the current rights holders, according to people familiar, although official negotiations can't occur until april. but when they do, they're looking to have two or three media partners across cable and streaming, again, according to people familiar with the latter. this is going to be one of the most watched contests in the next few months. >> because everyone wants it. it's the nba. we want to see the change economics of the industry after th

this segment is sponsored by online shopping platform temu.day only, temu is offering viewers access to special early black friday prices so you can point your cell phone camera at the qr code to learn more or search code gma on temu. >> now we've got a glimpse to your start. where do we start here? >> we're hooking its up here this morning. this is a really awesome set of mechanical toothbrushes. there are five different modes for different teeth sensitivities. they come with two additional brushes with a mirror, a cleaning hook, which is amazing. you see a variety of colors here. here we have the water flosser which will be great for any gum sensitivity, teeth sensitivity. an amazing water tank here as well. over by you, we have the vintage inspired makeup organizer. put whatever you need in there, your brushes, your moisturizer, your cosmetics. i love the cases, the drawers are see through which means you cannot have to be digging around. >> let's talk prices. >> these are $5.90. these are all $5.90. the makeup organizer $19.90. >> i don't

this is sponsored by temu.e family. for today only temu is offering viewers access to special early black friday prices. all you have to do is point your cell phone to the qr code at the bottom of the screen to learn more or search code temu on gma. here's what we've got to help us grow our own plant oasis. how cute is this? it's a beautiful style. >> i thought it was like a test tube. i was concerned. >> i am in my little shop of horrors. if you want to lean into that -- >> this is so pretty. i like the black metal with the wood. very chic. >> i love that you can keep it on your desk at work. there is something to be say about keeping live plants. they are good for your mental health. if you need to give it a little spritz, i love. fabulous. >> ambience, right? >> both of these items are available. >> available on temu. prices can't be beat. $5.90 for the terarium. >> i love that as a gift. >> boom, check it out. $3.90 for the watering can. >> oh my goodness. oh! >> i got excited. i got excited. sorry. >> i ca

i've used temu. it's a different experience.ed. >>> coming up, more on the markets, stocks are higher once again. that's all despite what's happening with israel and hamas. we'll be back with the s&p already f aofto 1.3% start to the week. power e*trade's award-winning trading app makes trading easier. with its customizable options chain, easy-to-use tools and paper trading to help sharpen your skills, you can stay on top of the market from wherever you are. e*trade from morgan stanley. power e*trade's easy-to-use tools make complex trading less complicated. custom scans help you find new trading opportunities, while an earnings tool helps you plan your trades and stay on top of the market. e*trade from morgan stanley. pano ai chooses t-mobile for business for 5g solutions... ...because t-mobile helps pano ai innovate, so they can stop the spread of wildfires. now's the time to see what america's largest 5g network can do for your business. across the globe, industries are transforming and businesses need to navigate the changin

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>> right, to temu and shein. >> right, both i want to hear i'm interested to see if that's -- because they have not had a threat at all and i wonder if this is -- >> i don't think they lose any share. i think dan's been right to point out business spend is on the down slide if we look at gdp, we saw consumer, consumer is fine the business is not fine they're cutting back so, they're being judicious on their spend. but when you look at revenues, eps beat, stock ratcheted up quickly. >> then you look at aws, we're not even talking about e-commerce anymore this isn't an e-commerce business anymore granted, they're killing it on the e-commerce side as far as real numbers, this is only about aws. if customers aren't spending because there's a geopolitical event or if there's something going on in the macro economy, that's a different story the consumer is still strong, so, i think we have to look at it in a different light. >> yeah, i -- you know, listen, i'd just say this. that operating income that you pointed to, i mean, this company is operating really well, right? it comes down to, wh

>> david, do you use temu? >> excuse me? no. >> the subsidiary of the chinese duo duo?o. >> launched in september of 2022. 15% of consumers shop on this. >> shein is the other one. >> it's worth talking about, because when people trade down, they're not just trading down to the dollar tree and dollar store anymore, which don't act that well. now, dollar tree happens to have a candy aisle that i think is going to be -- >> they have not been acting well for quite some time. >> people figured it out. the smaller portions? >> yeah. >> they do that. when you go to the dollar tree, they have the smarties for $1.35 at the counter. >> there's not as many of them? >> i said to the guy, listen, this dollar tree, you charge $1.35 for the smarties. he said, it's only 35 cents more. i said, come on, be true to your ethos. he said, are you jim cramer? i said, yeah. he said, what do you care about pay 35 cents more for smarties? i said, it's on principle. i think i have to think about temu as one of the reasons. >> pxd, jim, still leading the s&p this morning. by the way, there's been

lauren: the younger kids are shopping on shein and temu, two chinese sites, super low prices.ion, remember thety, but they can't do same-day delivery, and amazon can. stuart: adam's got some stock picks. start with coinbase. a crypto company? >> yeah, absolutely. i own it. and it's been hard to own, but i'm glad i own it. it's trading thousand at a 3 to 4-month high, and it look like the sec, gary gensler, one of the dncs own, has -- dnc's own, has finally decide to consider and and allow an etf to be created. you can just buy the bitcoin etf, so that will create significant demand. coinbase is effectively a proxy for the success and ability of crypto to continue. stuart: all right. you like it. >> i do. stuart: coinbase. what is gxo logistics? >> oh, wonderful company. the largest contract logistics provider in the world. we were just talking about amazon which doesal its stuff westernly, but let's say you are nike and you need to have your inventories managed. gxo will do that. they have all these different warehouseses. there's the the nike warehouse, ikea warehouse, it act

decorating their houses like they have never done before >> i noticed you're not worried about amazon, temu about it, halloween is a very tactical experience i think of it, the antidote to amazon to me is the five senses retail you went to the store and interacted, and your kids are returning around it becomes a social event. so i look at physical retail as shopping amazon, buy. shop, go into the store, spend time, have an experience >> later we can talk about trunk or treat, this new concept to me no one even goes out on halloween night in my neighborhood >> there's so many different ways to experience halloween trunk or treat, parades. parties. >> almost like a month-long affair next year we'll get better costumes thanks for coming in today steven silverstein of spirit halloween. be sure to catch sheen's donald tang and mar solely slaure tomorrow that does it for the exchange. next on "power lunch," president biden signing an executive order on ai. we'll have the details tyler is getting rdyea built something truly beautiful. it takes years of dedication to get to this milestone. the new

. >> the deirdre bosa was here, she'd be talking about pdd, they have this temu app that's destroyingn load on this whole thing. when you think about, you know, e-commerce app that's working here in america that's chinese-owned with $100 billion plus market cap, you have to say this is on our sights here, because our e-commerce companies can't be over there. this is, like, easy pickings right now. >> i just can't believe how cheap they sell things and i can't believe -- >> maybe it's just a data collection thing. >> they are tying in american -- >> it is obviously data collection. >> if they are coming after tiktok, whatever the thing is, they're coming off this thing. >> well, those sites, specifically, are going after walmart, they're going after amazon, they're going after every single e-commerce platform out there. they could sell $4.99bathing suits. >> pardon me? >> and consumers are strapped for cash these days. they're going to buy the $4.99 bathing suit and not the $9.99 one -- guy, you are looking at me like i'm an it alien. >> there are certain things you don't skimp on. >>

i saw new data from octopia that says 40% of amazon users have been on temu in august.icant number. you think about what it takes to prove monopoly, you're going to have a much harder case. is it going to be annoying for amazon? absolutely. is it going to be this earth-shattering case that a lot of people expected when lina khan into the ftc in 2021? i don't think that's what's going to happen. >> you think she's taken on too many different cases and going after too many things and as a result none of them will be done well? >> definitely. i was talking to ftc, a former commissioner, he called this amazon case a bet the agency case, and you have too many bet the agency cases and then $430 million budget, which is okay, a lot of money, but nothing compared to what amazon has and when you start spreading that across so many different cases, you take your most experienced lawyers and you put them some on this case, some on that case and what are you left with, you got rookies coming up against amazon, just not a recipe for success. >> so, amazon to this point basically sai

price and trading down we know that part of the market is most vulnerable to competition, ie, the temutaking market share from the dollar stores, but could be a threat to amazon in the future. >> that is a wide gap in terms of guidance on operating income. clearly investors think they may come in towards the higher end at this point with aws' margin back to 30% again and some re-acceleration. any sense or are they really -- do they always give us that wide a range? >> they often do one quarter it was 0 to $4 billion. you could drive a truck through it they give us wide ranges because amazon is a different kind of mega cap it has always sort of spent and not been afraid to spend what comes in the door to build up new businesses, whether that be advertising or streaming or groceries. that gives them that flexibility. >> deirdre, thank you. deirdre bosa watching amazon big gainer today >>> we monitor the israel-hamas war in the 21st day. jay gray live as always from tel aviv with the very latest. >> reporter: hey there, sara start with the skies over tel aviv today after several numerous