it was just terriffic. we know this was not a pass through on our angle. >> cohen has a question. >> how do you compete? there is a for-profit, the zip car. how do you compete with for- profit? >> as a local non-profit, we keep it as low as possible and we can be the low-cost leader. we distinguish ourselves as a local, and we feel we can locate as many locations through san francisco and provide different programs, we have an access program as well as other programs for reduced prices and distinguish ourselves in different ways. >> what is the outreach you do? >> the different developments, we work with residents of those communities. and we are also working with -- looking for new partners. one in east bay. a big part of this grant is outreach and commmunication. learning about outreach of car- sharing in general, but also, this program. we want to try to educate the current residents. >> the fear is an electric vehicle running out and not knowing about the charging stations. more generally, it is critica