the tesla pr machine has to react really quickly to what elon musk tweets.musk tweets. they have to come out with the corporate line and counter these things. what is tricky for him if he gave investors the impression that he had funding secured by saying" funding secured". he had a price that he wanted to ta ke tesla, he had a price that he wanted to take tesla, $420 per share. that led toa take tesla, $420 per share. that led to a spike in the share price of 8.5%. if he didn't have that money and he was not able to cobble together something, he had given the impression that the saudi wealth fund had wanted to invest and they have not... i think what his lawyers are most likely going to try to do is say it was twitter, he was thinking, he was floating an idea, he is unconventional. for the securities and exchange commission and potentially the department of justice, will not care. it will show the responsibility for business leaders on social media. absolutely. it is really interesting. i wanted to highlight the story. mcdonald's workers striking in the us,

tesla. but this does seem like a self-inflicted pr crisis. what is elon musk doing?> i think he is trying to be himself and use an unconventional roadmap. despite trying to put some rails around how he interacts on social media. i think there is a piece that he wants to be himself, he will do that whether people like it or not. i think there is also a part, and forgive me for trying to look at the bright side, but i think there is part where he is feeling a confident about how things are going. i would suspect if there was going to be negative news around profitability or production, he would not be out doing these things. i think he is kind of setting up in some ways of signaling to people that in the near term he is feeling good about business. emily: taking a look at statements to other publications, the guardian reached out to musk asking for a comment on the marijuana smoking interview. he called them an insufferable publication. buzzfeed had a story with an email from musk in which he refers to the person in thailand he's been having a feud with as a child rapi

you don't want a cash flow crunch on your hand a pr deem to come true. the adoration of tesla products is something you can't put a dollar value on. that is the shame of one individual putting everything that he has built at risk. melissa: yeah. >> so it is just astonishing to me because again the products that this company produces are adored by people consume them. melissa: unclear they can be made for prices they're being sold. that is all that. a different conversation. thank you, you guys. good stuff. david: it is not just one guys against the market. there are thousands of workers involved with all these tesla products and your heart bleeds for them because their lives are hanging on one guy's ego. melissa: good point. david: frankly a lot of people say his sanity. melissa: all of our taxpayer dollars that have gone into all these ventures. david: don't forget that. despite roll backs in regulations, tax cuts, wage growth, falling unemployment there are still big concerns from republicans these economic successes won't be enough to bring voters out to the midterms but cl

ivan, in the meantime, tesla is extending the life of some car batteries as hurricane florence encroaches on the east coast. is it good pr? is a significant? if it is, why can they not to do it for everyone? the way they keep upgrading the versatility is upgrading and downloading software from the satellite. once they have the capability of doing this, they will. the software can control how much electricity is being drawn up by the motor. it is a way of extending that part of it. they can extend the battery life. this process may be a recent breakthrough that they are starting to put out as an upgrade cycle. they keep upgrading the cars through upgrading the software. emily: max, walk us through the milestones that we are going to be charging through the rest of the year. max: we will have another quarter coming up and we will see whether this company is on pace in terms of production and profit in losses. they have been doing all of these aggressive maneuvers to cut costs. we want to look at that. is theer thing coming up launch of the model why -- y. when tesla introduced the model three, there was huge interest in or

pr stunt. musk later apologized and the lawsuit seeks damages of mo $75 >>> audi is ready challenge tesla.ron last night in richmond. they described premium suv combining comfort and luxury. >> this system will perform like some of the sporty list audi models on the road. acceleration from 0-60 miles-an- hour in 5.5 seconds. >> two weeks ago, audi tested the battery life by driving the prototype from richmond through south lake tahoe and they made the trip on just one charge. the e-tron will hit showrooms next year and the list price starts at $74,000. tesla starts at $79,000. >>> the cupertino city council debates what to do with the outdated vallco shopping mall and there considering three plans near interstate 280 and the plans would have a mix of housing, retail and office space. onbe deemed affordable housing an 2 million square feet of offd r the other plans are similar and developers said the plans would bring vibrancy and new life to the area but some of the residents don't like the plan saying along with apple's new spaceship headquarters, the city would transform into another tee

tesla will remain public. even his admirers had to be dumfounded when he attacked british divers who rescued 12 boys trapped in a thailand cave. the diver called it a prrt for pedophile. in an e-mail last week to buzzfeed calling him a child rapist. buzzfeed says musk did not provide proof of the claims. the diver is reportedly planning to sue. elon musk e-mailed his employees saying in part, quote, there will be lots of fuss and noise in the media. just ignore them. in the meantime, tesla shares have lost about a third of what they were since august. this latest incident is not likely to help. what will help is profitability. musk says the future quarter looks bright. it can't come soon enough. dan simon, cnn, san francisco. >>> coming up, dorothy's ruby red slippers, they're not in kansas anymore, but they have been found after a very long hunt. don't call it a comeback. i've been here for years. rockin' my peers. puttin' suckas in fear. don't you dare stare. you better move. listen to the bass go boom. i'm gonna knock you out. mama said knock you out. don't call it a comeback. i've been here for years. chicken! that's right, chicken?! candace--l it

people seem to leave tesla, i love the company, absolutely believe in the mission, but i'm out of here what should we read into that? >> well, i talked to a lot of people head of prnk they all have the same thing. they think a lot of the product, they think a lot of the product, but it is relentless, it is a relentless place, he is not an easy person to work for. has a lot of difficulties in the personality, and the focus he gets is exhausting you can't do your work because of everything else i think that's what most of them complain about, they love what's being done and at the same time all of the different things that happen from the pot to the tweets to everything else, just what the accounting person said, too much focus that's not what i signed on for. >> people are looking back into his past and other chapters where he has been equally sort of rambunctious. paypal is one chapter where at some point the board had sort of had enough, and i wonder if there's any way we approach that dynamic at tesla >> you know, i don't know, this board is an interesting one, seem supportive of him despite this it is hard to -- he had more egregious problems, wasn't so colorf