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is, we did not taetet eryy american teter equally thbulk of r resources went to targeting those who mindse thought we codd change. we called th the persuadable. they are evewhere inhe cotry, buthe persuables at matted wewerehe onene in swing ates lik micgan, wisconn, pennsylvania,ndnd flida. now, eacof thesetates we brok down by precinc you canay there are2,000 persuadae voterinhis precinct. we targed enoug persuable people in the right precinct, then those states would turn red instead of blue. and because of that is a clip from "the great hack." brittany kaiser, explain further this idea of persuadables. >> you might have heard them referred to as swing voters. in brand advertising, they're called switchers because it is easy to try to persuade someone to tryry something new or change their mind. identifying persuadables is what everyone does for political modeling. every political consultant in the books is trying to do this. identify the people whose minds can be changed. because quite a lot of people have not made up their mind yet. when you're trying to introduce a character as cont