. >> brian, it's the texas football youth association, one of the most competitive junior football leagues in the country. for those who haven't caught on to the show yet, how much of a draw is this association? >> well, i think the tv show helped a little bit. but even prior to the tv show, we were one of the most largest organizations here in the state of texas and as far as usa football had us rankd as one of the three largest in the country. the tv show has kind of helped a household name. but we continue to see exponential growth in the league better things. >> it's so competitive, you're seeing there is almost like a kids. this is legit. >> it is. there is always competition for the best talent, you know. i think it's more from the parental side that the parents are shopping their kids around to those organizations that maybe could benefit from having their talented child participate in that program. so there is a fair share of recruiting and shopping around of kids thaton. but nothing too drastic. >> okay. lori, we caught you and your family in an interesting season. you're involved