you can highlight, like you would a regular textbook. when you highlight the text, it turns into flash cards. so it is completely new experience for kids. but it is not going to be easy. >> it seems like a significant cost involved. >> of course. an i-pad right now is at least $500. now the nice thing is, these textbooks are going to be $15 orr less. that is significantly cheaper than hard cover is right now. but it is not just the price of i-pads, and these textbooks. according to the national center for education statistics, the u.s. government is spending $12,000 per student on public education. add in the price of i pads and those textbooks, plus these schools are going to need it departments to keep up with the hardware. maybe implement wi-fi throughout the school. apple has a pretty big challenge ahead of them. >>> when you think of traditional textbooks, the school has to buy them once. and they can use them for many, many years. would that be the thing if they could by the software, they could put it on several students's i pads?

it would bring textbooks and the classroom into the 21st century. these apps allow anyone including the big publishing houses and any individual out there to create and distribute any textbook of their liking. even cookbooks, even travel books, even storybooks for kids. >> it's really powerful stuff. they made it really easy for publishers to publish textbooks right to the ipad. you can make these amazing things and they update. you print a textbook. now everything is constantly updating and changing. it's a really big flish active. >> these three new education geared apps will become available on the i tunes store as early as today and available for free. back to you. >>> italian nail divers will blast more holes into that wrecked cruise ship today to search for 21 passengers and crew who are still missing. eleven people are known to have died when the ship ran aground on friday. the ship's captain is still under house arrest accused of abandoning the ship while passengers struggled to save themselves. prosecutors say he could be charged with mansl

that is if apple's electronic textbook service unveiled today catches on. >> reinventing the textbook reporter: i-books 2 teams apple with a trio of publishers responsible for 90% of the textbooks sold in the united states. >> imagine i'm a high school student and i'm studying biology. >> reporter: the group plans to sell interactive electronic versions of textbooks for $15 or less starting with high school math and science. >> it becomes a revolution in the textbook business. it also might take some pressure off school budgets because the cost of books will be going down. >> are you to use these digital textbooks students also need $500 ipads. apple says 1.5 million ipads are now in use in education but the company did not reveal any new plans to increase that number or somehow defray the cost of ipads for students. >> these are beautiful books. >> reporter: the souped up textbooks will simply try to add to the ipad's appeal. >> they have embedded video. they have 3-d modeling. they can make your own graphic cards. they can make note cards, flash cards. >> reporter: hurdles facing di

textbook. >> reporter: it teams apple with a trio of publishers responsible for 90% of the textbooks sold in the united states. >> imagine i'm a high school student and studying biology. >> reporter: the group plans to sell interactive electronic versions of textbooks for $15 or less starting with high school, math, and science. >> it becomes a revolution in the textbook business. it also might take some pressure off school budgets because the cost of books will be going down. >> reporter: but to use these digital textbooks students also need $500 ipads. apple says 1.5 million ipads are now in use in education but the company did not reveal any new plans to increase that number or somehow defray the cost of ipads for students. >> these are beautiful books. >> reporter: the souped up textbooks will simply try to add to the ipad's appeal. >> they have embedded video. they have 3-d modeling. they can make your own graphic cards. they can make note cards, flash cards. >> reporter: hurdles facing digital textbooks however are more than just financial. there's also ingrained behavior. >> i

he said the film projector would replace textbooks. apple is just the latest to try to replace the paper book in schools announcing this in new york city this morning, partnering with four major textbook makers which account for 90% of texts in schools. these are texts that apple will have ready that kids are using now, algebra i. apple will convert from paper to digital and the company will give processors new tools to put their lectures online. here's a great physics lecture apple showed off. >> i'm going to close my eyes. i don't want to see it. and i'm going to count down from 3 to 0. three, two, one, zero. [ applause ] >> could we have shown it to you any other way? professors will have access to class notes and syllabus, that kind of thing. the universities are already doing much of this, but again, apple is going to make it easier both for the textbook makers and for college professors. >> okay, scott. thank you very much. on to decision 2012 this morning. it's happy trails for another republican presidential candidate. texas go

. >> i don't have a signed textbook. >> apple launch its interactive textbook program today. textbooks will be available in special i tunes store where students can download each book on to the ipad for $15 or less. >>> the rainstorm that blew into the bay area is bringing more than badly needed rain. it's also bringing in business to certain stores. business looking for a boost in sales. had boots, umbrellas all out for the taking. >> we can -- this entire rack. >> it's not the only one to understand this. it's not only needed but necessary. >> in kid field. >> you're a weather farmer. our tickets are good. we're it is appointed that we lost christmas. >> they weighed in on why the rain is more than necessary for the area. >> i mean, we don't get the rain, the grass is going to grow much taller and dryer, we're doing to look at another fire. >> woodland's pet foods and treats. >> i work in a -- >> supporting a fashion whose trainer this happens to also be using the rain today to take advantage. >> a lot of people think their dogs hate the rain. it's the humans the rain and t

this is my house of textbooks. textbooks cost so much money, i have to live in them. >> too. >> guillermo, we're going for 5 cent wing night. you want to come in. >> i can't. i don't have 5 cents because i have to buy textbooks like this one. >> you should get free textbook rentals from neebo like we do. >> free textbook rental at neebo? tell me more. >> at neebo, you can use money to rent textbooks. >> and i can move to a real house. that's great news, ladies. you want to go for a swim? >> you have a pool in that little house? >> no. but i have a bucket. >> yeah. party. >> let's go. >> dicky: 100,000 free textbook rentals. go to neebo.com and like neebo on facebook. plus, get 20% off all your textbooks. neebo has everything you need for college. "jimmy kimmel live," back in two minutes with tracy morgan, l.a. clipper, chris paul, and music minutes with tracy morgan, l.a. clipper, chris paul, and music from tune-yards. one story. pain doesn't have much of a place in my life. minutes with tracy morgan, l.a. clipper,

the first was to lower the cost of textbooks. schools today, 20% of kids go to private schools. the rest go to tax-payer funded schools. everything is being cut. facilities, teachers, money. the cost of a textbook was as much as 25% of the cost of taking the class. so we have created a business. >> what does it cost now? >> the average new textbook is about $100. we'd rent it for $40. so we take the risk. we had to raise a lot of capital. we buy the textbooks. we trust the students to treat them well and they do. we're grateful for it. >> beyond that, that's a classic example of what we talked about. you want to actually have the resource when you need the resource, but not have to have the resource forever. but you have gone well beyond renting textbooks. give us a sense of how that's been a gateway. >> we're trying to build the largest network of students. it's become obvious to us that students are taking matters into their own hands. they can't wait for the government or their administration. they are using technology and usi

. >>> apple is expected to announce thursday that it's planning to revolutionize the textbook industry. soon, you may be able to have updated interactive textbooks that you can buy on itunes. >>> and a life-like one-foot tall steve jobs doll won't be sold after all. apparently, the family of the apple cofounder who died october 15th, objected to the sale of the figurine dressed in jobs trademark black turtleneck and rimmed glasses and jeans. so now they will not sell the doll. >>> miss america invites a call from the packers quarterback. did he answer if it? and an upset in college hoops. and the lakers pull out a win against the mavericks. your first look at sports is straight ahead. you're watching "first look" on msnbc. [ male announcer ] new starbucks blonde roast is another way to look at the bean. another way that reveals the lighter, mellower side of our roast. being blonde is nothing new but blonde roast is something new. something subtle. something soft. something with 40 years of roasting experience on its side. introducing delicious new starbucks blonde roast. the lighter ro

this is my house of textbooks. text books cost so much money, i have to live in them, too. >> hey, guillermo. we're going to shiftys for 5 cent wing night. you want to come? >> i can't. i don't have 5 cents because i have to buy textbooks like this one. >> you should get free textbook rentals from nebo like we do. >> tell me more. >> you can save money when you rent textbooks. >> wow. and then, i can move to a real house. >> yep. >> that's a great news, ladies. do you want to go for a swim? >> you have a pool in that little house? >> no. but i have a>> party. >> let's go. >> 100,000 free textbook censese neebo on facebook. save 20% on all your textbooks. neebo has everything you need. >>> music from rodney atkins. and woody harrelson. ♪ ♪ ♪ one too many... [ male announcer ] it's time to reclaim your garage. the all-new passat. the 2012 motor trend car of the year. ♪ seek your way and go check it out. right now you can have it for free. imagine if you could getend the best for free.e year. why would we give our bes

i will show you how these apple textbooks to revolutionize the education system. >>vicki: we look at how the u.s. is becoming a superpower in the world of wine. dollar and a hot will move to a cuchulainn >> 6 campus started the weekend for and did it. 880 two-man race off ended up with new direct clutching at the no. 1 spot. >> thank you to everyone in south carolina who decided to be with us in changing washington. >> and gingrich pulled off a stunning upset climbing out of a double-digit deficit in a matter of days. mitt romney is second place finish cap of a bruising week for a candidate who had been on a roll >> the president has no experience running a president for a state. our party cannot be led by someone who has not had that experience. >> it is a game on. i can and be more excited with >>dan: despite finishing in the bottom half, ron paul says he is moving forward. >> people want and need this message. >> the win in south carolina means that his first three-- mean that the first three republican contests have indicated three different leaders. the gop b

so it was much easier to have my textbook, all my assignments right on my computer. >> reporter: textbooksven years. for alice riley, social services coordinator for fairfax county schools, that meant students in 2018 would not be keeping with the times. >> we are now filing taxes online, paying bills online, shopping online. this is what we're preparing our children for. >> reporter: students are assigned a lap top and from there a log-in name and password. once they've gained access to their textbook online they can read documents and even click on videos, scroll down the page, answer questions, and it's all of course with the click of a button. but because they have to use the internet to gain access to their e-book, they also have access to things like facebook, twitter, and wikipedia and cheating can become all too easy. >> when their eyes are glistening and i'm being serious i say okay. get off facebook or something you shouldn't be on to. but mostly i find that they're doing what they should be doing. it's a change in how i teach. these guys will say i run around the room a lot. >>

today apple launched new software in hopes of bringing digital textbooks to your children.isplaying books with video and other interactive feature the announcement was made this morning at new york city's guggenheim museum. textbooks are subject to lengthy approval processes by states the idea if schools could skip buying expensive heavy books and use ipads instead. >> our entire education business is based on a unique understanding of teaching, learning and student achievement. we try to bring the same passion and energy that we put into every product we make and new technology into our education business as well. >> more than 3,000 schools around the country are already experimenting with ipads in the classroom. major textbook publishers have been making electronic versions of their products for years. >>> meteorologist mike nicco ahead with that rainy forecast. >> rain moving into the north bay now going to move across the rest of our neighborhoods during the afternoon and evening. storm two could be more impressive looks like the game may be a little wet sunday. >>> bay

apple is exploring a new frontier for digital content with its textbooks. times are achangin' here, folks under apple's revamped itunes. heavy backpacks may be a thing of the past. the new student allows students to buy textbooks for their ipads and use them for online courses. the textbook industry made $4.5 billion in 2010 just for college classes. >>> big boost for google. "fortune" magazine named it the best place to work in america. the mountain view-based company hired around 7,000 people last year. its workplace perks may help recruit more engineering talent from its bowling alley to its fleet of electric cars that maybe used by googlers. >>> one of the most devastating effects of addiction has to be the impact it has on loved ones. sharon chin on how this week's jefferson award winner is guiding families out of darkness. >> which one is the one that's not really thinking clearly? >> reporter: carol kahm helps people heal from the pain of addiction. her support groups aren't for substance abusers but for those who love them. >> a lot of times they ha

business. >> apple unveiled its electronic textbook service today. >> reinventing the textbooks. >>teams apple with a trio of publishers responsible for 90% of the text books sold in the u.s. >> imagine if i am studying biology -- >> they planned to sell interactive electronic versions of textbooks for $15 or less, starting with math and science. >> it also might take some pressure off of school budgets because the cost of books will be going down. >> but to use these digital text books, students also need $500 ipads. apple says at 1.5 million are already in use with education. but they did not say how they might try to defray the costs for students. the souped up textbooks will simply try to add to the ipad's appeal. >> they have three-d modeling. they can make note cards, flashcards. grex the hurdles are more than just financial. -- >> the hurdles are more than just financial. there also ingrained behavior. >> i'd been able to turn the page. -- i like being able to turn the page. >> i need a text book. >> wbal tv 11 news. >> can they need to do your homework? that is the question

in this case an application for the ipad that makes textbook prettier lighter and full of things you cannot do on paper. >> a great intro wii. >> and new software for creating textbooks and a partnership with three companies that make most of the textbooks that students use now. >> if you want to add a note, tap on the notes. >> itext books costs $15 but the ipads start at 1500 -- at $500. >> it is taking off a very quickly. >> apple argues that, over time the ipad is cheaper than books. students got used to seeing this logo in school. many of us remember when the mac was called the macintosh. >> we hope that educators will look back on today's announcement just as fondly and see the more profound impact on education. >> this may be a lesson in marketing. apple already knows that kids wanted ipad more than anything else this christmas. now they can tell their parents is for doing homework. >> still to come, how wearing headphones can be dangerous. and then >> more on that freezing rain advisory. >> it is different from a freezing rain warning. tomorrow, a sheen, like a phone nothing

today apple launched new software in hopes of bringing digital textbooks to your children.isplaying books with video and other interactive feature the announcement was made this morning at new york city's guggenheim museum. textbooks are subject to lengthy approval processes by states the idea if schools could skip buying expensive heavy books and use ipads instead. >> our entire education business is based on a unique understanding of teaching, learning and student achievement. we try to bring the same passion and energy that we put into every product we make and new technology into our education business as well. >> more than 3,000 schools around the country are already experimenting with ipads in the classroom. major textbook publishers have been making electronic versions of their products for years. >>> meteorologist mike nicco ahead with that rainy forecast. >> rain moving into the north bay now going to move across the rest of our neighborhoods during the afternoon and evening. storm two could be more impressive looks like the game may be a little wet sunday. >>> bay

the speculation is, -- that apple intends to take a big bite out of 10 billion dollar textbook industry the company is expected to announce new tools to make it easier to public interactive books and other educational content. software would allow publishers and authors to produce more digital books like textbooks and embed video graphics in them and schools can skip buying heavy, expensive text books. thousands of schools are already experimenting with pad pilot programs. at this point there is no evidence that the technology is helping students learn better. the teachers say the kids are more excited about schoolwork. 30 years ago steve jobs successfully lobbied if get apple computers in schools. according to his biographer jobs was frustrated with the lack of technology in schools now and very intent on moving forward with digital textbooks, when he died. the big announcement is 7:00 this morning. katie marzullo, abc7 news. >>> 4:36. occupy san francisco protesters and dozens of other groups are planning a day of action tomorrow. the 50 plus groups are planning a day long series of d

with andmé p-o0 textbooks+u platform don market repair washi monumentç industry with e-textbooks onlys rol e-readers, digital test book(-xn will grow. keytt> >>> restoring a national 4ysure$ the will monument. thisks thesh ethics unprecedented. >> as#uz b uding out k<09 good morningtom yeah.5(a? i'm pxis.swv that's rkvt3?sgrome to+ thursday, cle sk a >$ 3z 2012. southeasky.,? you can see the reflection off the earth shining on the dark side of the moon. it's like a full earth night for those residing on the moon. beautiful shot from our city camera. right now 27 under that clear sky at reagan national. we have a light northeasterly breeze. under this clear sky, we have mars and saturn in the southern sky, and is the winter constellations are twinkling bright limit it's down into the teens in prince george's county. arlington, fairfax, montgomery counties and much of the region in the teens. the blue ridge, northern neck into the mid 20s as well as the eastern shore. have some clouds closing in from the west, those will be moving in towards us during the day with highs around 40 degree

upon thousands of these textbooks inside of one device.re is that education hasn't really changed when it comes to curriculum and textbooks. and textbooks themselves are flat. they're just pieces of paper. you cannot interact with them, you can't search them, they're not digital. so this is, to me, a welcome shakeup to an industry that is so important, and that is education. >> so how would they work? are they practical to use this school? >> yeah. so i've downloaded a couple. it's using an app called ibooks 2. this is an actual page in an ibook that you're looking at. for example, this is biology. if i wanted to dig into the cell, i could tap this image, go into the cell and actually start to manipulate the cell so i could actually see the changes inside of the cell. if i wasn't getting enough, i could tap on this person and start playing back a video. so it kind of does impress me on the different ways that i could actually interact and learn, and we know that many learners have different modes of learning. different students learn diffe

and apple announced it's push into the textbook business earlier today. follow up on yesterday's internet blackout. a day of protests pushed some to withdraw their endorsement. eight senators have withdrawn support bringing to light another story i know you're covering. justice department investigation into megaupload of a file sharing web site. we've learned in response the hacker group anonymous says it knocked the web site off line and is claiming credit for taking down web sites of the motion picture association of america and universal music. it occurred just hours after this doj shut down megaupload. back to you. >> and let's get a check on the forecast now. rain arrives. >> we've been waiting for it. people are going when is it going to be over? sunday afternoon? >> we hope. >> and this is a live view from mount tam camera. it's windy and rainy with waves of rain and there is most of this is light but there is moderate to heavy rain and this is where it's heavy. there is a rather large area of moderate to heavy rainfall. so there are highlights, wi

of textbooks inside of one device. what we do know for sure is that education hasn't really changed when it comes to crick slum and textbooks. textbooks themselves are flat, just pieces of paper. you cannot interact with them, can't search them, they're not digital. this is to me a welcome shakeup to an industry that is so important and that is education. >> how would that work? are they practical to use in school? >> yeah. so i've downloaded a couple. using an app called ibooks 2. this is a page in an ibook you're looking at. this is biology. i want to dig into this cell, i could actually tap this image, go into the cell and actually start to manipulate -- let me go back here. start to manipulate the cell to actually see the changes inside of the cell. if i wasn't getting enough, i could actually tap on this person and start playing back a video. so it kind of does impress me on the different ways that i can actually interact and learn and we know that many learners have different modes of learning. different students

>> well, "on war" is referred to in textbooks at the u.s. military academy during the second world war. it's interesting that in that textbook no mention is made, the phrase. but it really becomes required reading aztecs and u.s. military is probably in the 1970s, especially after 1976 when the michael howard and peter correct translation of "on war" is published. this is a translation that while not perfect, it's much more accessible than previous translation in fact oxford in 2005. a german scholars observed that germans preferred to read clausewitz in the english translation rather than in the original german because they thought it was more clear. i can't vouch for the truth of that, but it's an interesting observation. >> since 1976 when you say it became more use in the military academy, three major wars have been fought. the cold war, the iraq war, and the current war in afghanistan. do you see traces of "on war"? can you see traces of "on war" in those wars speak as well, more in the breach than in the observance of "on war." again,

ex >>> apple's first venture into the e-textbook business is off to a good start. they have sold more than 350,000 e-textbooks in just three days. they are priced under $15. the books are interactive and designed to customize learning based on students' performance. it is the company's first major product launch since the death of former ceo steve jobs back in october. >>> women can take more pain than men because of childbirth. it's something everyone has heard but is it a myth? a new study finds women report being in pain more often than men. researchers looked at more than 72,000 patient reports and found women generally had higher pain scores. however, some pain experts aren't convinced. they say the data could be skewed because men are more likely to downplay how much pain they actually feel. >>> another celebrity couple is calling it quits. supermodel heidi klum and singer seal have confirmed they are splitting. the couple known for their public displays of affection plan to file for divorce this week. reports say she can't take his temper anymore. they have

how about reading your textbook on an ipad? >> that would be fantastic. >> how nice would it be not having that backpack that weighs 50 pounds. >>> rescuers resumed their search for the nearly two dozen missing cruise ship passengers. new fears this morning that stormy weather could push the doomed cruise liner into deeper waters. the captain who has been the focus of this investigation admitting that he made a navigational mistake. this was according to leaked interrogation transcripts to a british newspaper. he reportedly told a judge yesterday that something went wrong while at the helm. he says, quote, i was navigating by sight because i knew the depths well and i had done this maneuver three or four times but this time, i ordered the turn too late. and i ended up in water that was too shallow. >> we're also getting some incredible new evidence this morning as we look at these pictures once again of the passengers who were stranded on the listing vessel. the time line, the full transcript from the port authority has given u

the technology giant launched an electronic textbook service for ipad called i-books 2.e help of three major publishers, apple will sell interactive textbooks for around $15 reforming the textbook market was one of the last projects for apple cofounder steve jobs before he died. according to his biography jobs was having dinner with news corps chair rupert murdoch early last year when he told murdoch paper textbooks could one day be obsolete. >>> facebook is expanding. facebook has launched 60 new apps including ticketmaster and fitness with nike. all of the apps will be integrated with facebook's new timeline profile feature which means your activity will be displayed directly on your timeline as it happens. users have the option of limiting what is displayed. >> hey, if you're looking to lose weight try taking things nice and slow according to a new study eating slower will help you eat less. 10% fewer calories on average. experts say when you eat food slowly it gives your body more time to respond to the food and release appetite suppressing hormones. another tip? sit

with textbook publishers who would offer digital books on the ibook store. books are becoming obsolete. >>> wall street will open this morning at it highest level since july and world markets are climbing once again today. and this morning's report on consumer prices is likely to help the rally keep going. the government says higher food and housing costs last month were offset by cheaper energy. >>> a lot of people keeping safety deposit boxes to protect their family valuables but it turns out it may not be the smartest place to put all your important documents. here's jill schlesinger, editor at large for cbsmoneywatch.com. and jill, i guess what is the downside of using a safety deposit box now? >> reporter: well, i know that we think that banks have the best 24-hour security and alarm systems but a few years ago we learn they can go broke, too, right? and the contents of a safety deposit box are rarely insured while items in your home are typically covered by your homeowners or renter insurance policy. some people think that cash in a safe deposit box is

a woman from lexington, south carolina, explained in the textbook fashion. she said "lower capital gains allow people like governor romney to invest in companies. companies then hire workers and that keeps the economy going." voters are also skeptical of any republican who would use this against romney. sounds like the dems, said one voter, in what what he called class warfare talking points. >> pelley: john, those are republicans in south carolina. how will this play going forward into the general election? >> reporter: in the general election, it's a little more tricky for governor romney. his key selling point is that his business experience gives him unique insight into the economy. democrats will say that his wealth means on the economy he doesn't understand how regular people live their lives. it's a version of the attack that republicans used against john kerry in 2004. so when governor romney says president obama is out of touch and points to his record, democrats, scott, will say that governor romney is out of touch and point to his tax bracket. >>

apple making moves now to reinvent school textbooks.giant unveiling new interactive digital textbooks for elementary and high school students. company officials say the etextbook also work on the ipad and be available for $15 or less on itunes. they will include interactive videos, photos, animations, users will also be able to search the content. getting into the textbook market was reportedly a pet project of apple's late founder steve jobs. one of the world's top skiers died today. nine days after she took a very bad fall while training. officials at the university of utah hospital say the 29-year-old canadian sarah burke ruptured an artery supplying blood to her brain and that triggered severe bleeding. we're told she was in a coleman when paramedics rushed her in for treatment. sarah burke was defending x games champion super pike skiing and reportedly fought for that sport's inclusion in the 2014 olympic games. actor mark wallburg kicks a lot of butt in the new flick contraband. when the former underwear model said he would have d

new software to replace your kids heavy textbooks with virtual books. for the students at santan tone yo elementary school. especially in lupe cruz's class, learning is a touch or a swipe away. it's also going to get easier to reach, now that apple has rolled out i books 2. a free app that will support digital textbooks, the kind these young people will be downloading and reading on their ipad at a cost much less than a typical hard cover. >> for my students, the lack of money -- we don't have money to buy all the books we really want. for them to be able to download a book, so we can all be on the same page, that would be perfect. >> reporter: apple introduced the new software, along with another free tool that helps educators make digital textbooks. if it touches on, your kids backpacks will soon get a lot lighter. >> these are beautiful books. interactive, gorgeous, fun, engaging. kids are going to really love to learn with textbooks and i books. >> reporter: they're already used to playing with some learning on mobile devices, soon tablets will like

and embed video and graphics schools could skip buying expensive heavy textbooks. 3300 schools across>>> new buzz that a huge foreclosure agreement might be around the corner. >> jane king joins us live from the new york stock exchange to explain this. >>> hello. they have been negotiating for months maybe a year now what is happening is federal officials trying to persuade state attorneys general to support a settlement with banks over foreclosure practices like robo signing. invited to sit down for a big pow-wow in chicago next monday. housing secretary telling the nation's mayors yesterday the settlement could help a million homeowners by cutting what they owe on mortgages the settlement would provide cash payments to some families hurt by bank misconduct. as for trading this morning stocks are quiet we are positive upbeat news on jobless claims, housing starts fell in december compared to the previous month, big slump in multi-family home construction like apartment buildings it was the worst year on record for the home builders last year. bank of america out with better than expe

skip the textbook and the paper you had to put around it. remember that?paula. some people expected apple to announce a major deal with school districts to put ipads in the hands of students who don't have them or couldn't afford them. that didn't happen. but for those who already own the technology apple says this new app will revolutionize learning. the first product announcement from apple since the death of the company's founder would have made steve jobs proud. >> i am extremely proud to be the first to tell you about the brand new ibooks 2. >> reporter: executives in boring clothes unveiled splashy new technology. >> the content's amazing. >> reporter: in this case an application for the ipad that makes textbooks prettier, lighter, and full of things you can't do on paper. >> i don't think there's ever been a textbook that started with such a great intro movie. >> reporter: apple also announced new software for creating textbooks and a partnership with the three companies that make most of the textbooks students use now. >> if you want to add a note,

. >>> 6:52 right now, saying tata to textbooks.ook at advantages and disadvantages of teaching with computers. >>> ♪ so in love with you >> and he wowed the crowd ring, ring. hello, progresso. it fits! fantastic! ring, ring. progresso. they fit! awesome. thank you. [ man ] ring, ring. pro-gresso. they fit! okay-y... okay? you don't understand. i've been eating progresso because there's... 40 flavors 100 calories or less and now my favorite old jeans...fit. okay. is there a woman i can talk to? [ female announcer ] tell your story at progressosoup.com for the chance to win an ultimate makeover in hollywood. the sleep number bed. with the sleep number bed, it's not about soft or firm. it's about support where you find it most comfortable. the magic of this bed is that you're sleeping on something that conforms to your individual shape. on a traditional mattress, there is no adjustment. you get what you're buying that day. with our bed, you change the setting to something you like. this way, if you change your mind once you get home y

soon, you may be able to have updated an interactive textbooks that you can buy on itunes. >>> and aife-like one-foot tall steve jobs doll won't be sold after all. apparently, the family of the apple cofounder who died october 15th, objected to the sale of the figurine dressed in jobs trademark black turtle nneck an rimmed glasses and jeans. >>> your sports is up next. the lakers pull out a win against the nba champs mavericks. your "early morning" sports headlines are straight ahead. >>> a snow on the way for the northwest. your forecast is coming up. you're watching "early today." >>> good morning. if you're just waking up, this is "early today." >>> in sports, a busy holiday basketball schedule in both college and the pros. here is fred roggin with a look at your sports headlines. >>> impoom. mlk holiday pitched for an nba fan. 22 teams, 11 games and get to it. in boston, celts trying to put an end to their recent losing streak but wasn't to be. thunder win it 97-88. celts have dropped five in a row. carmelo noin is nursing a sprained ankle and sore wrist but ready to go against t

i'm not a textbook writer but the way it is explained to me is textbook companies want to produce a textbook that we sold and read through the united states because they are expensive to produce and to recoup costs in need lot of students to read them. a number of states have special agencies that approve the text books. and the way one publisher put it to me from random house, the three most important states are new york, texas and california. the way he explained it to me is you can't sell your text will in new york, texas and california, you can't -- basically it is worthless but the problem is it is superliberal in new york and texas is superconservative and california are supercrazy. i don't have any personal experience of that. i'm just telling you. once it thread the needle through this, they are reluctant to change it because if they change the text books too much to accommodate recent knowledge they have to go back through this and almost all of this will offend somebody. >> something else too. you are being too generous. we are right now in hispanic history month. you would think s

. >>> now, staying in the technology sector, apple is trying to take a bite out of the textbook market with a push to products in the classroom. maggie lake has a look at apple's digital dreams in new york. >> reporter: apple hit the big apple to unvail its plans to revolutionize the way kids learn. >> i think you can see immediately, these are gorgeous, gorgeous books. they're really in a class by themselves in terms of rich, engaging layouts. >> reporter: with a batch of new initiatives including ibook author, itunes university app, apple is trying to get schools and educators to shift from using heavy, expensive, out dated textbooks loike the one yu see on that wall with new, digital interactive versions made especially for the ipad that you see right now. >> what apple has provided is a very simple tool, a powerful tool that looks very good and works well. they've gotten together with some very important and powerful partners who are already delivering textbooks into the education marketplace. and they put it in a price point where the education system can get excited about it. all

they're working with publishers to bring textbooks to the ipad.f the biggest names in silicon valley is critical of that move saying textbooks should be free. scott mcneely is the founder and former head of sun microsystems. they've been providing materials online now at no charge and open to everyone. >> free textbooks, free curriculum, all open and modifiable. it's their for the taking, there are just large organizations like apple, like the publishers who don't want to see this happen. >> how can you use the program? what are teachers say about it? you can hear more about what scott mcneely has to say on class action as well as enter the world of duel emersion. can kids really learn proficiently in two languages at once? find out this sunday at 9:30 in the morning. >> should be interesting. >>> still ahead, pointinged finger at the picture on the tarmac. have you seen this yet? both sides scrambling to explain just what went on. >>> back in court. san francisco's embattled sheriff heads to court to try to win a chance to see his family again. >

apple is already dominating theetechnolody world ....now they're taking on textbooks.ompaay has released i-books 2 ... a free digital "book reeding""software. they've partnered wwth three textbook publishers to make school books more interactive. students can sort through videos, photos and text. one great feature let's you highlight text with your and they're automatically s... transferred onto a study flash card. 3 a mediterranean diet... lots of fish, fruits and vegetables... ... may not only help maintain your weight... it can also protect you fro a debilitating diseaae. disease. a new study finds a mediterranean diet can reduce your isk of parkinson's disease by almost half. the brain disorderr pauses cells in the body to undergo a daaaging process fruits, vegetables and nuts ... all contain high levels of antioxidants.and they can help block that prooess. if you're a madonna fan.... you don't want to miss this thursday's episode of american idol, right here on fox45. fox45.mmdonna is unveiling her new music video on idollshe's teaming up with nicki minaj and m-i-