and so waslike- thboom ng is weinnude denude. he ethe enwhenou >>ngt a t s >> ws wt ard ds adpeheanin tha as the budweiser clyde cls af11. serious for the super bowl, but that moment. >> i think for super bowl you want to see the commercials as much as you want to see the game. >> this is the motor city. >> if i am a cultural anthropologist, 100 years from now first thing i do is look a suwl asing >> dorito? arararas ierindeea om oth fi wite osk, aiet ipad that letsyou order the way you wo sap ac aseayshrnshryspy >>, usicaur mtily ffom lsh br er mcds thany some more transpar out s iredients, simplified its menu and beefed up how customers can use it. >> there is one. there is two. >> reporter: rolling out a value menu, a digital app to help find deals, and kiosks that let you create your ownburgers.