the renaissance hotel next-door. tech west is the sands and the phoenicia. then we started a new area called c-space. that is at the airria hotel. dedicated to entertainment. then we have our friends from the entertainment industry. that has exploded really well. these are sometimes people that we disagree with. the yahoo's and googles are there as well. >> mark fields, president of ford, gave the keynote this year. a car guy gave the keynote. >> ford has been here for nine years. mark fields has been on the stage before with bill gates. 11 years ago. why not? ford is the first company to come into ces and define themselves as a technology company. and mark fields is keeping that going. he gave a fabulous keynote. he talked about the future of transportation around the world. he gave a vision as a company and it makes sense. >> gary shapiro, how many government officials come to this event and what does cea have a message for those? >> we have every fcc commissioner and a lot of of the commissions and agencies members of congress. we started when congress started. still, we have a lot of congress -- and we also had a larg