kelly swoope to your health. >>> the american diabetes association has also launched a web campaign. if you want more information you can go to our web site abc2news.com. there is a link attached to the story in the 2 your health section. >> now the forecast certified baltimore's most accurate by weather rate and maryland's most powerful.com radar. >>> soon as i got out of my car this afternoon it just dumped. >> perfect timing when it works out that way. right and you pull in there. i tell you, definitely some heavy showers, quick moves, already through the city mary beth and i think as we go through the evening we're going to clear up. and then the cooler winds of fall turn our way. let's take a look outside at our tower cam here. >>> a real nice looking shot, you can kind of see the sun trying to break through a little bit there, it is cloudy and daisuke matsuzaka happen on the roads. you to have watch on some spots. not hard to lose traction when some of those oils come to the surface of the roads. bwi, brain cooled air, down to 66 degrees. west wind at 5 put it has been gustier t

. >> reporter: workers at the american diabetes association go about their daily routines the same as everyone else. but look closely. you can see these. pedometers. attached to their belts. the hi-tech devices measure and record how far an employee walks each day. digital health monitoring stations like this - are at the core of virgin healthmiles one of entrepreneur richard branson's companies. it's an example of new thinking. when it comes to lowering health insurance costs, instead of managing the cost of an employee getting sick, focus on improving their health, which might keep them out of the hospital in the first place. for those employees that are trying to be responsible with their behavior and take personal responsibility in their health. so a lot of our clients are implementing it as of day one and they get a return on investment the day they implement it because they're sharing that portion of the cost of the program. those people who don't participate, their health insurance is a little more than those people who do. >> reporter: here's one way to think about this new ap

. >> reporter: he was chief medical officer for the american diabetes association, because the smart fruit loops and is a god thing. >> we believe the smart choices label can move people away from high-fat foods, high -- foods with high sugar con ten, foods with high cholesterol in them. i think we can move people by gradually saying this is a smarter choice than you've been taking before. >> reporter: here's the point: americans eat lots of processed foods so give them a way to know that certain processed foods are, we can put it this way, less lacking in nutrition than others. >> one of the goals is to get companies to reformulate their foods. >> reporter: companies that agree to the program and most of the major food makers are in it now, they apply to be certified for the check mark on the basis of what's in their product and they pay an application fee, up to $25,000 for product and as low as $5,000. >> we go to the u.s.d.a. food guideline, government sanctioned guyline and say that's going to be the fundamental foundation and crux for what we did. fundamentally all the criteria