the american library association contest and he charmed the librarians there so we had a cameraman outthe florida and got footage of him telling his stories. we got together a four-minute, very quick video , three subtitles on it and put that on facebook and pushed it out to a couple different audiences. our core audience, we've got a great custom audience , marketing on facebook and world war ii audiences and now has over 2 million views on facebook, shared over 30,000 times. it's something that we are really proud of and i think drives a lot of traffic to amazon. >> so how much of that was byron? >> i don't know. we only put like under $1000 behind this because we tried to spend money carefully. we don't have moody movie studio marketing budget. so we are smart about how we spend it and that $700 because of the shares, and up reaching a huge audience. >> alyssa cordova, what was your role in promoting that book? >> my team and i, we were primarily on the media, the news driven side . for us with that book what we captured was what a special treat it was to have a first hand account f

exciting for us because the subject of the book is 93 years old and a fantastic person with the american library association conference we had a flight out to florida he had a four-minute very quick video template that on facebook push out to a couple of different audiences. and then some world war ii audiences. and then also driving a lot of traffic. >> how much of that was viral? >> i don't know. we put thousand dollars behind boosting it. we try to spend money very carefully. we are smart how we spend it. so because of the shares ended up reaching a huge audience. >>host: what was your goal to promote the book? >> my team and i primarily on the media from the news driven side what we captured was a special treat to have a first hand account from a world war ii veteran and that is a huge part of the story. so those that we believed would grab onto the story and we got some great profile pieces so that is a great prelaunch so they married together so well it was an ideal situation that felt like everywhere somewhere turned it was an incredible story. >>host: how closely do you work together? >> to have the

we sent him to ala, the american library association conference. so we had a cameraman fly to florida and talk to him got footage of him telling his story. we put together a four-minute quick video with three subtitles on it put it on facebook and pushed out to audiences. we have great customer audiences and it now has over 2 million views on facebook was shared over 30,000 times. it ended up driving a lot of traffic to amazon. >> host: how much of that was viral? >> we only put like a hundred thousand dollars behind boosting it. we try to spend money carefully. we have a publishers marketing budget. were smart about how we spend it. because of the shares it ended up reaching a huge audience. >> what was your role in promoting that book? >> we work primarily on the media side. for us that we captured was what a treat it was to have a first-hand account from a living world war ii veteran who flew an incredible mission and had an incredible life story. so targeting outlets that we believe to grab onto the story which they did. we got some good profil

the scene, february 6th at 11:00 a.m., also for five keys charter school. the association of public chinese teacher, the public library, and the san francisco asian american department is presenting angel island immigrant voices, a prop a funded professional development on asian american studies, the immigrant experience saturday, february 3rd, at the milton marks branch of the public library, 351 north 9th avenue. it's from 9:00 a.m. to 1:00 p.m. please get in touch if people are interested in that professional development. and then, finally, csba is having a leadership institute july 13th and 14th for school board members, and it's going to be held in san francisco, so i would encourage my colleagues to consider that for july. thank you. >> thank you. any others? -- oh, vice president cooke? >> the personnel of labor and affordablity committee will be meeting on thursday, january 25th, at 5:00 p.m. >> great. any other calendar committee meetings that you'd like to announce? commissioner sanchez? >> the rules committee will be meeting february 5th -- monday, february 5th. >> okay. thank you. budget and business is... >> yes. our next meeting is going to be the firs