we sent him to al a the american library association conference and the charm of the librarians there. we got footage of him telling a story and put together for a minute very quick video and put it on facebook and pushed it to a couple of different audiences, our core audience. we got great audiences for remarketing on facebook and it now has been shared over 30,000 times. it's something that we are really proud of. >> host: nicole yeatman how much of that was just viral? >> guest: we only put $100,000 behind posting it. we try to spend money really carefully. we don't have a marketing budget. we have a publisher's marketing budget so we are smart about how we spend it and that $100 ends up bringing a huge audience. >> host: alyssa cordova what was your role in publishing the book? >> guest: my team and i were primarily on the new streamside so with us in that book will be captured was what a special treat it was to have a first-hand account of a living world war ii veteran who flew such an incredible mission and had this incredible life story of the war which was a huge part of the

we sent him to ala, the american library association conference and he charmed librarians there.so we had cameraman fly to florida, talk to him and got some footage of him telling his stories because -- we put together a four-minute video and subtitles and pushed to audience, core audience. we have great custom audience for remarketing on facebook and world war ii interested audiences and now has over 2 million views on facebook which shared 30,000 times and something that we are proud of and ended up driving a lot of traffic to amazon. >> nicole yeatman, how much of that was viral? >> i don't know -- we only put a hundred dollars, $700 because of the shares ended up reaching a huge audience. >> my team and i, we work primarily on the media, the news-driven side, oh really for us with that book, what we captured was, you know, how -- what a special treat it was to have a first-hand account from a living world war ii visit rein who flew such an incredible mission and had incredible life story since the war which is a huge part of the story. so really just targeting specific outlet

and it's just a fantastic person -- he goes before ad yefnses, we sent them to ala, the american library association conference, and he charmed librarians there, so we had camera man fly to florida, talk to him and got footage of him telling stories and we got 3-minute video subtitles and pushed it to audiences, core audience, we have some great custom audience for remarketing on facebook and then world war ii interested audiences, and it now has over 2 million views on facebook, shared over thousand times. >> nicole, how much of that was just viral? >> we only put only $100,000 to boost it. we have publishers marketing budget. we are smart about how we spend it and got it. >> what with your role? >> that was the media side, what we captured was, you know, what a special treat it was to have a first-hand account from a living world war ii veteran who flew such an incredible mission and had such incredible life story since the war which is a huge part of the story, so really just targeting specific outlets that we believed would really grab onto that story which they did and we got some great profile

at the present time, the institute is working with the american library association to accept applications from libraries to host these community programs and receive grants to do that programming. i'm happy to report that as of today, 187 applications have come in. the deadline is not until january 30. we know there is interest in this. we want to have the biggest distribution as possible. we would like to have two programs in every state. , please take the card about applying. please encourage your local library and to submit an application immediately -- librarian to submit an application immediately. i want to come back to why americans are talking about founding era ideas now. "hamilton" the musical has blown across the country and is being visited by hundreds of thousands of people who try to get tickets to the show. with its multicultural cast and "hamilton"re, brought the issues of the founding era to the 21st century and's --popular era. from the perspective of learning and historians, we believe in these unsettled times we are being bombarded by conflicting arguments and images f

subject of the book yellen who had the last combination of over two is a fantastic person and he goes for audiences and we sent him to la i american library association conference and he charmed the librarians there and we had them fly to florida and talk to him and we got footage of him telling the stories because he put together a four minute video on three steps and that on facebook and pushed it out through our core audience and we have great custom audiences for remarketing of facebook and it now has 2 million views on facebook and shared it 30000 times and we are proud of it and it drew traffic to amazon. >> host: how much of that spiral? >> guest: we only put under a thousand dollars behind we try to spend money carefully. you don't have a movie studio but were smart about how we spend it and that $700 because of the shares ended up raising a huge audience. >> host: alyssa, what was your role in promoting a book? >> guest: my team and i we work primarily on the media and the new strip inside and for us with that book what we captured was what a special treat it was to have a first-hand account, living world war ii veteran who flew such an incr

because the subject of the book, 93 years old flu last combat mission of world war ii and is a fantastic person. he goes for audiences. we sent him to a a lake, american library association conference and he chimed-- charmed the librarians pick we had a cameraman fly to florida and talk to him and got footage of him telling stories and cut together a four-minute quick video with three subtitles and put that on facebook and push it out to some different audience, our core audience. we have some great custom audiences for re- marketing on facebook and world war ii interested audiences and it now has over 2 million views on facebook and shared over 30,000 times. we are really proud of that and drove a lot of traffic to amazon >> nicole yeatman, how much of that was viral? >> i don't know. we only put like under a thousand dollars behind boosting it because we try to spend money carefully. we don't have like a moody-- movie studio polishing market, so we are smart about how we spend it and that like $700 because of the shares ended up reach and a huge audience. >> alyssa cordova, what was your role in promoting the book? >> my team and i were primarily working on the news dr

the scene, february 6th at 11:00 a.m., also for five keys charter school. the association of public chinese teacher, the public library, and the san francisco asian american department is presenting angel island immigrant voices, a prop a funded professional development on asian american studies, the immigrant experience saturday, february 3rd, at the milton marks branch of the public library, 351 north 9th avenue. it's from 9:00 a.m. to 1:00 p.m. please get in touch if people are interested in that professional development. and then, finally, csba is having a leadership institute july 13th and 14th for school board members, and it's going to be held in san francisco, so i would encourage my colleagues to consider that for july. thank you. >> thank you. any others? -- oh, vice president cooke? >> the personnel of labor and affordablity committee will be meeting on thursday, january 25th, at 5:00 p.m. >> great. any other calendar committee meetings that you'd like to announce? commissioner sanchez? >> the rules committee will be meeting february 5th -- monday, february 5th. >> okay. thank you. budget and business is... >> yes. our next meeting is going to be the firs