verizon, the american telecommunications company, is ready to take over the internet pioneer for $5 billion how did yahoo end up this way and what comes next? let's have a look at the opportunities the company missed over the years. >> yahoo was a colossus in the early days of the internet but has failed to adapt to changing times. while the takeover bid by verizon will be welcome, it marks a fall from grace. the company heat its peak in the early 2000's dot-com bubble, when valued at $125 billion. as google wooed internet users away with minimalist interface and fast search results, yahoo fell behind. microsoft offered to snap it up in 2008. today's offer is the full stop on a decade and a half of missed opportunities. as part of its catalog of errors, the company passed up chances to buy both google and facebook. while it did acquire a valuable piece of chinese e-commerce firm alibaba, this will not be part of the deal with verizon. the takeover will unlock yahoo's advertising technology tools which verizon can combine with the data of their over 100 million customers. it's not the end of