apples? >> this is astonishing, are we talking about the family past apple? >> both and the way thing danagers come together, yeah. >> kind of astonishing, again working on the idea that everything is passed down in families is it or is it not or is it coincidence. my father had a difficult relationship with his father from mexico. we knew our family had this chain of nurseries from mexico. i never understood because my father would change tg subject when his name came up. our grandfather was an orchardist at the turn of the century. >> which you hadn't even known. >> i didn't know it until i discovered this at the archive when i was trying to page through all of these things. then i discovered an obituary that had been written about our grandfather when he died when we were much to young to remember him. it was very, very long in the texas at the time. it detailed every, all the rare plants, specimen plants, horticultural, introducing them to texas. i was so excited about all of this. i used to say to my brother, this apple thing, you have gotten fm

and then by tasting the apple we're to tell that as well. then we taste the product during its fermentation. in our case, the fermentation-maturation cycle is quite long. it's about eight months long. you know, normally, wine might spend a few weeks in fermentation, so we have a long, slow, cold fermentation process and maturation process. so we taste over that period of time, and then in the end, with the final--we ferment each of the varieties separately, so in the end we're able to kind of adjust and create the profile that we're looking for. - and is it parallel to--with grapes, it's grape juice that turns into wine; this is apple juice that turns into...? - exactly. it's apple juice, but it's frozen apples, so it's a very concentrated, high level of sugar before fermentation which yields this sweet dessert-style wine. - like port a bit. - yeah, it's a sweet wine a bit in that style, exactly. like ice wines, or sauternes, or any of the other--tokajis--any of the other sweet wines you would find, yeah. - and apples--am i wrong--apples obv

the pneumonic. today we're having a lot of fun doing first-run apple brandy distillations. and this is one of our five copper stills. they orient themselves from my right to my left in order of size. the smallest one of the stills is about 62 gallons and the largest one is about 95 gallons. this is just the very top of the rather large semispherical top and then a conical shape still. the still itself is probably that big. it's probably 4 feet across inside. and then it runs all the way down to about here. for the base. so it's -- this is a 95 gallons in here, the size of the bathtub in volume. i've been coming here now for nine or ten years. and one of the things that i was just fascinated with is that the level of detail that the archaeologists went to in uncovering the site. and for me it was really fun because i'm not an archaeologist, i'm a chemical engineer and i make whiskey for a living. but it was fun because even uneducated me could stand and look at the archaeological site and say obviously the boiler went here, the fire boxes for the stills went there. this was t

the beginning. then i began bombing him with questions about apples and fruit. there was one moment that did change things in my perception, which is we were walking one day, i worked the fields and packing house routine, 5:00 a.m. routine. we were walking at dawn with the pickers who were all working, my brother was walking ahead of me. i saw all the shades of green, i was able to get my own ego out of the way. i thought he is amazing. this brother of mine is amazing. he has built up something astonishing here. it was almost like he was no longer invisible to me. i could begin to see him. then when i watched him walking ahead of me, i realized he has the same gape i do. we are probably so much more alike than we ever allowed ourselves to think. that was a beginning moment for me. >> one of the narratives that runs through this book, particularly as he becomes more sick in the last part of it, you are the relentless, you are going to be okay, there is going to be hope, if i make enough contacts, i'll fix this. he is the almost unfailing despite his occasional req

since then the stock hasn't looked bad. appleow rallied 35 points from broden's measured move bottom. where does she see it going? take a look at this chart going back to february. okay? using the same technique but this time measuring the size of the rallies not the declines, apple's last three moves since early april were for 46 points, 48 points and 63 points. based on these numbers broden would expect apple's rally to peter out around 570. a level it broke through earlier today before pulling back. or between 581 and 585. if the stock can reverse the late day down trend which was a real wall it hit, and if it can breakthrough the ceilings of resistance, broden thinks apple could reach new highs possibly rallying to 677. first, though, she needs to see that breakout just like redler. do you know what kind of resistance there's going to be. it has to break out above 570, 575. if it can take out here both red ler and baroden think it's off to the races. hey, i'm a fundamentalist. this stuff, i can't believe how it works. because

is now the big guy in the room. apple is no longer the david but has become the goliath. how does it manifest itself? the department of justice is attacking apple now for the e-books. verizon and at&t are concerned about the apple and google in the smartphone market. what are they doing? they're starting to promote a windows based operating system with nokia. is it a good operating system? i think it's probably -- but they do not want an -- they're going to subsidize these handsets. it's waiting in the wings and partially weighing on the stock of apple right now. >> is there any way facebook is hurting apple? retail investor putting an order by facebook, if they don't get it, could they put it back into apple? is there any facebook effect on aapl? >> i haven't done the math and the volume of late. i suspect the amount of dollars trading in apple everyday would dwarf any kind of tactical decisions by retail investors in and around a facebook ipo. but i would like to address the previous comment because i think although you

in the world of silicon valley consumers on a truck the future of apple after the passing of its leader steve jobs. fortune magazine back in 2008 already have a theory. before 2 pc predicted tim kirkwood but apple's next ceo. and he was right. he dug in to what made the company so successful insurers his discoveries in his new book in said apple how america's most admired and secretive company really works good to have you here. i guess the first thing that's very interesting in the subtitle is secretive. it's kind of interesting new talk about the company that they're pretty close mouthed about their strategies and techniques but let's get down and found out what was going >>> wasn't tumble and send the walls they were where project but the way i got in was talking to lots and lots people over a long amount of time three years four years depending on how you figure just basic street at investing in reporting a called a lot of people and got told no and not enough gut told yes enough times. >>> and not surprised it took three years and should take another only because it might be diffic

in a potential new agreement between apple and china mobile could boost the number, but could apple haveigger plans to expand into mobile. we have a wireless industry strategist who managed yields for all of the major providers. great to speak with you. why would apple go into this business? >> today as your story indicates, apple is up to 7.9% of the global market share and they are the number three producer in the world with one handset. likewise through the itunes store, they are selling all kinds of content ab ps and movies, video, and so forth. one thing they are not making money on is the carriers make off of iphone customers. to give you an idea, the customers are the highest value customer that at least the u.s. carriers have. in other words, they generate 90 to $95 a month in service revenues. $1,000 a year. that's twice the average that a regular subscriber gets. these are high value subscribers and that $1,000 a year is going straight to the carriers. apple may want a wepiece of tha. they have been developing a business plan over years or so, filing patents i believe they are

unlikely and there's very little in recognizing the apple as a matter of fact the only thing that isn't recognizes the fact that apple has a lot of competition and a lot of barriers to replicating its historic growth well google is. think of it as an iceberg with the vast majority of its mass resting under water where you can see it. google is thought of as a search engine and the ad agency when realistically google is looking to be the shepherd of data global data all data whether it's data stored on hard drives that of that search that of that is stream via media or audio envy have control of several markets that they nobody thought they'd touch just a few years ago so they went from a search engine to the number one mobile operating o.-s. you know over fifty percent a share to the largest and a.d.c. on the web two. what you soon probably be the largest cloud service on the web if they're not the largest called cloud service already if you count knowledge email and everything else that's an awful lot of power you know and the way google works their business model is they cost shift no

in more than a week, a new exhibit will feature the apple cofounder. oth smooth will feature more than 300 of his patents at the national mall. it opens may 11th and will be there through july. it will include the 1985 apple macintosh computer and a 2010 ipod and copies of hundreds of documents. >>> current and former wal-mart employees will be getting paid soon. they'll be paid back wages and damages for being denied evertime pay. wal-mart will pay $4.8 million to some 4500 employees. the company said they improperly considered managers and security workers to be exempt from overtime. >>> twitter generation is teaming up to get followers of pepsi accounts to see some of the hottest live concert. pepsi is now third. and diet pepsi is seventh on the list of the top beverage brands. >>> news around the world, 13 people dead following a helicopter crash in colombia. 7 were members of the colombian air force and six were police officers. they were on a transportation mission when it went down. they're looking into what may have caused the crash. >>> the sea

one of the most challenging aspects and excruciating painful for me writing apples and oranges and say what is my responsibility here? how can i put this on the page? how i drove my brother crazy. >> one of the things i want to ask you about, your books, you are known as an investigative reporter, long complex narratives involving dramas and situations. i am curious to know what was hardest about memoir with somebody living their life as a working journalist? let me preface it a little bit with someone who has similar tendency. this is from 2005. i would like it if you would read from here. >> perfect. yeah. this is a moment in the book where, i am kind of flipping out writing about my brother. i am listening to tapes, because of course i have gone back to the orchards, my brother has died at a young age. i have gone back to the orchards to do interviews, i keep doing this dancing about what it is really about. i am saying i am outside the event although in the middle of it. it is protection, part of the latex that is covers me. making tapes, to crack the grid that i can understand on

take a look at the next chart. applee out with still another spectacular quarter and the stock gaffed up, right back to 618. on april 25th. but unlike the previous quarter, which led to a phenomenal rally, this time the gap didn't hold. apple swiftly broke him again. this center stob, let just call it the house pane. after so many signals to sell, led per a medium term measure of the stock's trajectory. it did so by volume. that put a floor on the stock. that's what happened. the technical nals totally in charge here. if apple can break out over the ceiling resistance, 570 to 575, about 13 to 18 points above where it is now then the down chain will be broken and apple to move much higher. first apple has to break through the key level. the problem is if it doesn't, then obviously he can change his mind and that's what he's looking for. carolyn arrives at a very similar conclusion, using a different chart based reality. i love this. no wonder i told her, the charge gin landers going back to 2007. >> the kleins often mayor

they have the potential to get a win from apple. 's where the real opportunity is. >> i could be wrong, but something like 70% of intel's revenues come from outside the u.s., right? isn't that a concern here? >> it is, but it is a well-known concern. and they do have the new product coming out. and they also play a 3% dividend yield some between those two things, you know, people haven't stopped buying apple ipads or mobile phones. >> the dow is down 6% under significant pressure again today. down more than 160 points. the euro a factor in all of it hovering right near 1.24. earlier today breaking below that level. coming up on "halftime," are u.s. equities your best bet in the land of no returns or is it time to hit the sidelines? dennis is making his big move next. >>> i'm ryan sullivan. cnbc is heading down to atlanta for a town hall event on small business. we'll be hosting some of the greatest entrepreneurs of our time, small business owners will share their challenges, we'll look at opportunities and will learn new strategies f

. >> it was the core of the apple. it went down here. >> first grader anthony sat across the table, and noticed annia gaping for air. he alerted his class mates. >> he kept yelling out. and everybody, like, ah! and they didn't know what to do, but i knew what to do. and i did it. [ laughter ] >> i've done the heimlich on students twice, but i've never seen a student do it. >> she had seen the heimlich maneuver performed on a disney channel tv show. and this student weighing just 38 pounds dislodgeded the apple from -- dislodged the apple from her friend's throat with a single thrust. >> they say you have power you don't know you have. of she hit the sweet spot. >> and she said -- and i said did i save your life, and she said yeah, you did. as soon as the crisis was over, the children just went back to eating lunch, but the principle realized this was an extraordinary moment, and arranged to have all three children presented with certificates. >>> a live look outside this evening from the golden gate bridge. seeing clear

the one nine hundred eighty s. and early one nine hundred ninety s. which apple had a very competent product but they kept it as a nice product and they tried to go high end for profits microsoft distribute windows for as wide as possible they dropped the cost of the hardware budget up the cost of the hobby drop the margins and essentially put almost put up a lot of business they were very close to bankruptcy microsoft bill gates as a matter of fact when i was taking gave a personal investment to microsoft and to apple and agreed to continue to make microsoft office for apple to a system of staying in business which is in his best benefit best interest of course outside of being a good investment it kept the antitrust pressures off his back which came down anyway of course all right well now the new entry into this battle of the titans a newborn multi hundred billion dollar behave with iran by some guy in his twenty's mark soccer burke i'm talking of course about facebook it's beyond its roadshow it's about to go public where do they fit into all of this is it a

put it in the past, whatever retailer has the apple store as opposed to the beneficial impact on apple itself? >> yes and no. if you go to a mall, the busiest store is always the apple store. i think retail is trying to find a way to capture those customers and bring them in. it's smart for target to do that. you're right saying, tart in itse target itself doesn't have a huge impact. testing one store as that rolls out i can go through the numbers with you nap can chart a whole new dell graphic f demographic. it's the new customer not getting apple love right now. >> lard to imagine there's a place there is no apple store. what sorts of demographics are you thinking? what audience will apple products now have? >> the audience is the, as a rule, 20% of the population in the puz's these are areas, yes, you can buy them. not suggesting you can't buy apple products. you can get them today at walmart but it's typically limited in terms of selection. i went and visited a microstore in one of the stores we're talking about in target yesterday. it really is an apple store. it's got everything.

apple 2. go back to the genesis of apple, this is key for most silicon valley, two guys in a garage two gals inarage, a guy and a gal in the garage and they're building the gizmo and gadget that they want to use. stephen wanted a personal computer. it was different from reading the latest forester, jupiter or "new york times" predictions of the future, and they say its enterprise software. they say it's social media whatever. so those wise people said that so let's build a product to that market. i don't think that's how--by the time the wall street journal and "new york times" and all the experts are discussing it, it's too late. so what steve did, he--he either anticipated what people needed or he made them believe they needed what he made. >> orson welles said don't give people what you think they want. give them something that they never thought possible. >> which is exactly what apple did. >> you're a stanford guy and there is that great book "built to last." clock builders versus time keepers. the change at apple, do you look optimistically at the furor was it a cult of personality? >> i

which has stopped, i'll give you your alternates to get through the area, including folks heading to the apple campus today. >>> and san ramon police this morning looking for three suspects after a botched jewelry store robbery turns fatal. who fired the fatal shot? i'm christie smith with the latest on the investigation coming up. >>> and it's history in the making this morning when the space x dragon capsule splashes down in the pacific. >>> and it's going to be a hot one. temperatures in the 80s today. but, hey, just bring bottle of water with you. we've got a cool down on the way as of tomorrow. your full forecast is moments away. >>> live look right now at 880, traffic moving along pretty good in oakland, mike will have the morning commute in just a moment on this thursday, may 31st, "today in the bay." . >>> good morning, thanks for being with us, it's 6:01, i'm marla tellez. >> good morning, everybody, i'm jon kelley. we start off with breaking news in the south bay. a stretch of freeway known for, yeah, nasty commutes got a little bit nastier out there. crews busy clearing up a crash w

one of the most challenging aspects and excruciating painful for me writing apples and oranges and say what is my responsibility here? how can i put this on the page? how i drove my brother crazy. >> one of the things i want to ask you about, your books, you are known as an investigative reporter, long complex narratives involving dramas and situations. i am curious to know what was hardest about memoir with somebody living their life

the conference call. how did it happen? apple. the mobile offerings is lethal for the wholedell consumer product line. der apple led a rapid return today, rising to the resistance level today. the ripples and repercussions from the dell quarter are enormous. they're the obvious ones, intel and microsoft, neither which can afford a rapid typewriter type decline are banking on sales stabilizing to these factors. i think the strong balance sheet and dividend protection for intel will keep the stock from being totally annihilated but i do expect estimate cuts across the board tomorrow not to be reversed by the good number hewlett packard gave. i will be so bold as to say this might even have hurt facebook during the month of may. the mobile adoption appears to be that rapid intra quarter. i think one of the reasons morgan stanley was reported to be cutting numbers for facebook at the midnight hour ahead of the ipo has to do with the lightning fast transition to mobile. facebook hasn't beenable to monetize mobile as much as they can on pc. facebook has fall i don't know so hard that it count a bounce today.

rita williams tells us this pod contained protesters who are upset about the environmental upset of apple technology. >> reporter: it's not the coverage apple is used to. >> we ask to kick you off, i'm sorry. >> reporter: they didn't want ktvu taking pictures of what was happening here at apple's headquarters. >> you are still on campus right now. >> reporter: so this is green peaces video showing protesters unloading what they call a pod. police and firefighters spent an hour opening the door, cutting through the metal and handcuffs two protesters had on inside of it. as iphone dressed protesters displayed tweets and messages. >> luis castillo says apple please clean up your act. >> they have been an innovator in the technology sector and they must also be an innovator in the renewable sector. >> reporter: apple issues a statement saying that soon more than 60% of the power at its north carolina data center will be renewable and a new one will be 100%. >> i like to protect the earth as much as anybody, but do i think about it when i purchase an apple? probably not. >> does it matter to m

thoughtful >>catherine: it was interesting to hear from the apple ceo. they are calling this a winner. >> it is an intense focus. >> they are about to release a source close to the developers can start building applications for the apple television. they're going to release something tied towards the television. rumors are pretty big. their stock has been doing really well in a down market. >>catherine: he said they're going to go home town on the secrecy? they are already secret -- secretive. >>rob: they are a very secretive company. >>catherine: another winner is the lions gate. the >>rob: bid and in a lot of marketing into the hunter things. it has been a blockbuster. three of 96 million in the u.s. alone. sphere when you look at the numbers, your son that they lost 22 million to. call before for they have products in the pipeline. they will reap the reward of all those ticket sales for hundred gains. the >>jaqueline: here is a live look outside. mostly sunny skies. near the coast line, a little sliver of a fog. temperatures were warmer out there today

rita williams tells us this pod contained protesters who are upset about the environmental upset of applehnology. >> reporter: it's not the coverage apple is used to. >> we ask to kick you off, i'm sorry. >> reporter: they didn't want ktvu taking pictures of what was happening here at apple's headquarters. >> you are still on campus right now. >> reporter: so this is green peaces video showing protesters unloading what they call a pod. police and firefighters spent an hour opening the door, cutting through the metal and handcuffs two protesters had on inside of it. as iphone dressed protesters displayed tweets and messages. >> luis castillo says apple please clean up your act. >> they have been an innovator in the technology sector and they must also be an innovator in the renewable sector. >> reporter: apple issues a statement saying that soon more than 60% of the power at its north carolina data center will be renewable and a new one will be 100%. >> i like to protect the earth as much as anybody, but do i think about it when i purchase an apple? probably not. >> does it matter to me? i