we're here live at the apple event in san francisco. ok the stage, the senior vice president of internet software and services. he's taking about apps and begins by talking about ilife, new versions of ilife. it's redesigned for the ios 7. also iphoto, imovies and garage band, all new versions. we'll keep monitoring headlines and bring them to you as they come. back to you. >> consumer reports issuing scathing reviews on two usually dependable japanese luxury car makes, the lexus is 250 and infinity q 50. th here's what it says. the lexus is 250 is neither sporty nor luxurious. its acceleration is lacking in punch and handling is lack luster on finesse. q 50 from infinity, quote, this car seems to have lost it ways and isn't as much fun to drive as its predecessor i presume. let's see how the stocks of the parent companies are performing. toyota is up about 40%. nissan which owns infinity up a more modest 8.6%. more on this story, check out phil lebeau's behind the wheel block on cnbc.com. >>> sue? >> ty, time to talk about the new retir

capital -- and we will also dig into the apple eco-system. should the social stock be a buy for you. that and much more coming up on "fast." before their gift helped preserve the point... before a credit solution was used to expand their business... before trusts were created for their grandkids' educations... they chose a partner to help manage their wealth... one whose insights, solutions, and approach have been relied on for over 200 years. that's the value of trusted connections. that's u.s. trust. at a ford dealer with a little q and a for fiona. tell me fiona, who's having a big tire event? your ford dealer. who has 11 major brands to choose from? your ford dealer. who's offering a rebate? your ford dealer. who has the low price tire guarantee, affording peace of mind to anyone who might be in the market for a new set of tires? your ford dealer. i'm beginning to sense a pattern. get up to $140 in mail-in rebates when you buy four select tires with the ford service credit card. where'd you get that sweater vest? your ford dealer. >> want

this will set the tone for tomorrow. apple hoepgs the new iphones put a shining on the earnings less to be revealed in less than 20 politics. we have full team coverage from wall street to to silicon valley, instant reaction. also ahead, pending home sales down for the fourth month in a row. up next, owens-corning ceo speaks with me about the state of housing. that company is all about the materials to make homes so they know the real deal. >>> plus -- >> just a question of time. i'm sorry. so, i don't know if i'm going to pass him on the right side or left side, but it's going to happen. >> well, that was then. this is now. that was eike batista in 2011. was worth roughly $30 billion. he won't be passing warren buffett any time soon. many expecting his ogx oil company to file for bankruptcy protection imminently. we are going to tell you all about it. and how does that happen? what went wrong? coming up on eike batista's story. with fidelity's guaranteed one-second trade execution, we route your order to up to 75 market cente

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talk to your doctor. >>> the white house compares apple to the healthcare web site. we said you have to be kidding, and you responded in force. in fact you're still responding. one writes i heard of comparing apples to oranges but never apples to lemons. >> tyler tweets your analogy makes my day, an apple a day keeps the government away, paula says the american people want apple products because they're great products and we have a choice about buying them or not. >> now we know they knew. new report shows federal health officials win ahead with the obamacare web site launch despite failing tests tests andd flags days before the launch. it's much to launch kathleen sebelius right out of office. steve disagrees. you're saying, that's it, game over. >> if kathleen sebelius had any self-respect or decency so would offer her resignation for the president instead of waiting for him to fire her. what else would you expect for a whom who has grown up with the silver spoon of government in her mouth, whether being a childhood of a governor or going to work for the trial lawye

apple is so far ahead of the others now. look at the apple stock over the past year. k-even. despite being down with several others. there's a lot of talk about apple losing market share. i want to put that in perspective. last year, two ipad launches within the past year. this is the first time a holiday season ipad launch with a year's worth of pent-up demand. we'll have to see how that goes. we're expecting to see new ipads, sleeker design, faster chips today. maybe a cheaper ipad mini if they keep the older version around with the retina display. looking at the ipad, where it fits in the lineup. around 21% of revenue in fiscal 2012 for apple. the iphone, of course, the big seller. more than 50% of revenue coming from that. yesterday's ipad lineup, let's take a look at that, the mini at 329. ipad 2 largely selling into education-type markets at 399, and the retina display at 499. today, not exactly what we'll see, but it could be something like this. apple could keep around the non-retina mini dropping the price to maybe 279, and the rest of the lineup being similar

obviously, the smartphone market is already there. appleo lag when they do these things, and so that's kind of the first piece. and then the second is the tv which we've talked a lot about for a hong time, and we think -- for a long time, and we think that is going to be in 2014, and a third is the watch. so there are new things coming in 2014, and apple -- for a company that almost never talks about products -- has the last couple conference calls mentioned that they expect to have new product categories, plural, in 2014, and that would be the tv and the watch. liz: okay. so you're saying 2014 is the tv. i have people in 2012, 2011 saying here comes apple tv. we saw a little taste of it and then nothing. i think these guys, i think intel, they're realizing it is so much harder to harness television and more importantly get the content on it than they originally thought. why are you confident that next year will be the year? >> well, because they had that comment. tim cook a couple quarters ago and last quarter reiterated they're going to h

find out the apple co-founders views on the n.s.a. leaking scandal with worlds apart what's out of boyko stay with us. as afghanistan prepares for a presidential election many in the political and media mainstream speak of the country's first democratic transition but it's less talked about is the dire security situation on the ground where the karzai is angling to succeed him so the powerful presence of the taliban and whether the u.s. will ever actually leave afghanistan. how long welcome to the park it came to the promise of liberation from hard labor but soon turned into yet and not there and action is technology giving humanity more than it's taking from it to discuss that i'm now joined by a co-founder of apple a god like figure in the i ching for healthy thing that he said was nick thank you very much for being on the show i know that you describe yourself as an agnostic or an atheist but it seems wherever you go you worship doesn't. you know what i am so glad that technology has gone so far as change your life so much that peo

the red delicious apples take a backseat to the fugi apple. nice red color like this all the way around. and it has to be nice and firm. if it's not firm, and there's a little bit of shriveling. that's an old crop apple. you don't want that. you want the new crop. when you bring them home. apples look beautiful on the table. but it's important to store the apples in the refrigerators. keep them cold and crisp. there you go. the fugi apples. i'm tony, and always remember to eat fresh and stay healthy. the winner for the heaviest pumpkin came in at one thou hty-five . >>> from apples to squash, the results are in from the world championship pumpkin weigh off today. >> the winner came in at 1,985- pounds. 50-pounds short of a world record. but gary miller still gets a prize of nearly $12,000. the top three finishers are all from california. >>> that is amazing. that's a whole lot of squash. >>> have a great afternoon everyone. ,, ,,,,,,,,,,,,,,,,,, [ birds chirping ] >> wyatt: no one but you. there will never be another in my life. no steffy. no o

will stay the leader in the category for some time. apple has a hold on the operating system. we heard tim cook talk about how many installs of ios 7 there are around 60% of all their devices right now and people are really comfortable with that. when we think about buying a new ipad, buying one for the holidays that seems comfortable and seems nice. i do think that apple has a challenge to innovate and we may be looking at some new colors in the next few minutes, there have been rumors of keyboard covers which is funny because apple's been taking some pot shots at competition like microsoft for having their sort of hybrid tablet computer confusing experience. so i think that there's a lot of room for growth and apple could catch up and just maintain its lead by doing something that's a little bit interesting right now. >> lindsay, so people go to a lot of viewers, a lot of readers go to sites like yours and people like you to find out whether or not this device is worth buying. hypothetically what does apple say that gets you to give it a g

but your close friends are ones that are doing the same things as you when we started apple his personality was changing into the perceived jobs that would be forever and he was going to be high up leader of a company having the say in running things being very important and being at that level the company mine was i wanted to be humble and i want to do the greatest engineering and come up with ideas and things that. other people in the world wouldn't even think of and i kept doing that apple had a quite a group quite a bit of impact on our early starting products. and that was so we were in different parts of the company you know it's like steve didn't wanted the glory alone too and it didn't need me being there at the top you could have two people be in the face of the company so i think that was right we each got what we wanted out of it i was very happy i want to be in the background i didn't ever want to be even on television with you now that was not my idea it's just that people loved so much that came out of the company and you got to give steve jobs an awful lot of

cheryl: call it the apple economy. he new ipad air and other gadgets will boost apple's suppliers. which companies will benefit the most. that is coming up. ♪ stick with innovation. stick with power. stick with technology. get the flexcare platinum. new from philips sonicare. maestro of project management. baron of the build-out. you need a permit... to be this awesome. and you...rent from national. because only national lets you choose any car in the aisle... and go. you can even take a full-size or above, and still pay the mid-size price. (aaron) purrrft. (vo) meee-ow, business pro. meee-ow. go national. go like a pro. at od, whatever business you're in, that's the business we're in with premium service like one of the best on-time delivery records and a low claims ratio, we do whatever it takes to make your business our business. od. helping the world keep promises. cheryl: consumers struggle with high interest charges from banks and low earnings savings account many look for lower cost alternatives. one of the cost

the bad news, apple is not lowering prices. the god news, you can nab a great deal on ipad if you know where to look. when apple unveiled the air, it announced the price would remain $499 for the base model. apple made it clear it's not following goggle, samsung and other makers in to the bargain bin with low price tablets. the new i pads mean big discounts on the older models if you consider one of thoses apple is cutting the price on last year's ipad to $399, with refurbished models, the ipad mini drops to $299. in addition physician you want the up grade wal-mart will of you as much as $300 for a current model, which can apply to new ipad air. cnn says next worth and gazelle are offering generous trade in programs and while the apple store maybe the most convenient place to trade in an older ipad, cnn says you won't get the best price on the trade there. don't waste your money, i'm john matarese, abc2 news. . >>> halloween is less than a week away. the search for a costume has said trick or treaters in a frenzy. >> if you hav

so the trade that i came up with was a call fly. and we just went over one in appletant, let me go through it. what i'm trying to do is isolate this $50 support level. so here's the trade, okay? i want to look out to december expiration. we'll have black friday and have that whatever monday thingy, amazon keeps going on up. at some point you may see investors look for a lagger like this. before there's some definable event. so i looked at the december, 50, 55, 60 call butterfly. when the stock was about 51.60 today, that cost 1.60, today? so what am i doing here? i'm buying one of the 50 calls for $2.80. i'm selling two of the 55 calls at 70 each or $1.40. then to cover myself on the upside, i'm buying one of the way higher calls at 60 for 20 cents. it cost me $1.60. the stock is basically trading at the money. i set my stock on the downside and i think it's going to get to this level which is 55. >> i don't know, can we get back to the chart? here we are, okay, how about that? this is a really interesting situation. there aren't too many stocks we can take a look at

so what are the tech guys saying about these two tablets? >> apple hasn't really changed the smart cover in two years. basically they came out with the ipad 2 so we are expecting new colors. they are not going to get same distance that microsoft is adding things like a battery or a keyboard or a track pad things that make it more of a laptop. >> reporter: so if you are thinking about selling that outdated ipad, act fast. the companies that buy these old electronics say they are just pouring in. that means one thing. those prices will start to drop. >> i just got an ipad. i don't want another. mark, the tablet isn't the only new gadget coming out today, right? >> well, frank, there's also talk that we could see more on the apple tv and we could also see a smartwatch from apple but, of course, too soon to tell. we'll have to wait. >> thank you, mark kelly live in san francisco. 5:39. hope for balding boys and beauties. all right. the new technique holding promise for hair growth coming our way. >> and kanye west's proposal to kim kardashian has bay are

done but i'm told before and one of the things is when i worked for hewlett packard designing all the apple stuff they had a policy in the company that was written and it said that an inventor could i'm sorry an engineer could have parts out of his storeroom chips and things like that for devices of his own design with supervisor approval well you know what to borrow a few dollars worth of chips and build something up even for yourself or your home is increasing your mind in a way that you couldn't yet the same sort of learning. from a university course and it would cost a lot more i wonder if you could give your russian colleagues. a tip. i know that back in the i think it was in the eighty's maybe in the eighty four interview he said that every year every day could we have a new industry being created from scratch that goes very dramatically and me so that we have personal computers and phones and later social networks i wonder what do you think is going to be the next big breakthrough do you have any ideas on that i'm actually with what everybody is talking about which is wearable techno

the company? is it one that can be overcome? is applen big trouble or is it just kind of a bump in the road type thing? >> apple trades not on doing well, they trade on doing incredibly well. as the iphone started to cycle out, they came out with the ipad. and then the ipad mini came out. the market did not cycle. the dominance in that particular area remained with the other vendors. that is where it showcased an apple weakness that we had not seen before. they drove the market during those cycles. connell: not a comfortable position. we will see what the answers are from apple's point of view, i guess, later today. thank you very much. >> my pleasure. dagen: more on today's jobs report coming up. connell: leonardo the caprio home in time for the holidays. dagen: head of security at one point. connell: if bo dietl is and it, i am there. dagen: second job, selling seed. ♪ [ male announcer ] need help keeping your digestive balance in sync? try align. it's the number one ge recommended probiotic that helps maintain digestive balance. ♪ sta

cheryl: the closing bell will ring. forty minutes ago. applea full-court press trying to convince the world that it can win the innovation race. can it boosted stock prices well? we will ask our all-star tech panel coming up. and the devil is in the details. the tentative settlement with the justice department. going to tell us exactly what details will need to be ironed out. something you will not hear anywhere else. when we made our commitment to the gulf, bp had two big goals: help the gulf recover and learn from what happened so we could be a better, safer energy company. i can tell you - safety is at the heart of everything we do. we've added cutting-edge technology, like a new deepwater well cap and a state-of-the-art monitoring center, whe experts watch over all drilling activity twenty-four-seven. and we're sharing what we've learned, so we can all produce energy more safely. our commitment has never been stronger. tdd#: 1-800-345-2550 life inspires your trading. tdd#: 1-800-345-2550 where others see fads... tdd#: 1-800-345-2550 ...you

the public gets a chance to weigh in on apple's plans. scott, as you know, when he was alive, steve jobs campaigned for this headquarters. without him, what's happening? >> reporter: tonight another step in the process to secure that legacy. tonight's meeting largely to take a look at how apple's plans would effect the city and give local residents a chance to ask questions about the local headquarters. this is the building. it's already being called the spaceship. it's seen by many as the lasting legacy of the apple cofounder. negotiations are going fairly smoothly. the city doesn't want to lose apple. apple executives say they want to stay here. >> they're own buses. the apple buses go all around. they go up to the city and all over. people take bicycles, et cetera. there may be less traffic than there was when it was at its peak. >> the meeting is about studying environmental reports and hearing from those who want to build headquarters. residents will have a chance to ask questions. we'll be back to hear from them at 6:00 tonight. >>>

because the sentiment has changed in apple. n with an inline quarter, the stock is up 15% since early september, when they introduced new iphones, you could set up for disappointment. back to the trade. i was risking 10 to make 40. i like the risk reward here. i think if they do do something slightly better than expected, i think you probably see a new high on the year. >> it could be next week's mystery breakout stock. we come back, our traders reveal the name they think can really take off. back right after this. >> get more options action. [ male announcer ] once, there was a man who found a magic seashell. it told him what was happening on the trading floor in real time. ♪ the shell brought him great fame. ♪ but then, one day, he noticed that everybody could have a magic seashell. [ indistinct talking ] [ male announcer ] right there in their trading platform. ♪ [ indistinct talking continues ] [ male announcer ] so the magic shell went back to being a...shell. get live squawks right in your trading platform with think or sw

the hartford, apple and herbalife. mark newton, chief technical analyst in the house says the market is headed for a pullback in november. down in the pits of the cme, let's start with brian. i know what mark newton is going to say because he takes the emotion out of things. you guys look at the emotion in the pits. what did you see as we got oh, so close to multiple index records here? >> we had bad housing numbers, bad numbers, but those numbers will start losing value because of all the nonsense that happened in d.c. economic numbers will be delayed full of noise from what is going on i in the implement picture. watching the headlines and the trend is going to be to drag higher because you can't stand in front of this market. tapering is not going to happen. that liquidity going on. we will keep grinding higher. the bond market agrees. there does not seem to be any pressure in interest rates, letting its drift higher. have to wait for earnings. david: it is tough to argue this market is not top-heavy at this point. i

windows is the dark horse. applendroid are in a tough battle depending how you measure it. >> kind of hohum this a little bit? >> a little bit. i want to be surprised. but the tech market is so even and good right now, it's getting much harder to do a breakthrough product. >> apple, listen, brian wants to be surprised. >> don' we all? >> find more of brian cooley's tech watch segments on kpix.com/mornings. thank you. >>> and time now for a look at what's coming up later on "cbs this morning." and we do that with norah o'donnell. she joins us live in new york with the very latest. good morning. >> reporter: hey, good morning to you, frank and michelle. ahead, we are going to talk to republican senator marco rubio on his new plan to delay the signature piece of the president's healthcare law, the individual mandate. plus, we are going to talk it a scientist this morning who is behind a promising new hair growth study and ask if this is the baldness breakthrough we have been waiting for. and dog man's best friend. we ar

i would see it around the $620 level. if appleon without coming out with any products then i think when it does come out with products they will be very good products and they will take them to the next level. so if i was a long- term holder, i like the story long term but on a day to day basis it gets whippy. but i think it will be around 625 in a year. > >will we see a buy back on the shares? > >i'm not concerned about the buyback so much. everybody's focusing on the buyback and what they're doing with their cash. jsut let them hoard their cash in my opinion. show me a great product. show me an apple tv that people want to buy. show me an iwatch that people want to buy. stop coming out with refreshing your line to thinner, faster, different colors. i don't want to see that as an investor. i want to see new products. show me some innovation. you have google glasses. where's apple's innovation right now? right now, they're behind the times but i think they can catch up. they have a great team management. i think tim cook is a grea

the apple aftermath. numbers are in. stocks are on the move. star analyst tony saccanogi tells us where it can go from here. tesla may grab the headlines, but gemma says the best mo-mo trade is somewhere else. she'll explain. >>> the top story, is the market on the pace for the biggest monthly gain since october 2011? new all-time highs today for the s&p, the russell, the transports. we're talking about where the opportunity is in today's market. is it in the united states? is it elsewhere? it's "halftime report," let's play the action. steve weiss, where's the opportunity right now? >> still in the u.s. what i'm really concerned about is the euro. that will make the export of germany, every country is dependent on, iffy. if you break out financials, the european markets aren't that cheap. there are turnt opportunities t but you need more laser focus than the u.s. >> euro's, what, a two-year high at 1.38, and that will be an issue in europe, is it not? steve weiss is even worried about it as even investing over there right now. >> i agree with

>> i'm not sure it's benefiting from apple's woes, i think the problem with apple, people recognize that that's a consumer electronic story. google's story is catching people by surprise. one of the things we keep coming back to with apple is you know, the law of large numbers, we keep thinking that's a problem. the other potential problem is compressing margins, the others potential problem, we're listing a bunch of them, you suddenly get a trend, their products aren't hot. with google it's hard to see who would be potentially replacing them. that's why a lot of us get surprised when we see performance like this week. >> i'm grad you brought up law of large numbers, you look at priceline, they hit that $1,000 mark, surpassed it and managed to hold on to it. but the market captor differentiation between priceline and google is enormous, price plooin is only $53 billion in market cap. so law of large numbers really could be the concern as opposed to the share price. >> yeah. i don't find the share prices too interesting to be honest with you. when you think about google today, it almost g

samsung held 35% of the market, that's up a bit. apple held just 13% of the market, that's down a bit and look at the next three on the list. all three of them combined, all chinese companies, have more market share than apple does. keep in mind, just a month ago apple knocked coca cola out of its spot as the number one brands in the world. and in order to keep it rank that go high, it has to stay on top with new and innovative products that drive sales and retain brand loyalty. keith is the founder and chairman of green light. named a global leader of tomorrow by the world economic forum. he offers fascinating insight in what it takes to become and stay a leader in business. keith, good to see you here, real treat to have you here with us in new york on this day. apple you have to look at it two ways, on one hand those numbers are remarkable. apple sales a lot of stuff. apple still innovates at 100 miles an hour. it's just the rest of the world is moving at 100 miles an hour so it looks like' is not doing anything. what's your general vi

it's all about the expectations and how the fundamentals at apple have become divorced from the expectations. tonight apple appeared -- what appears a pretty darn good number. reported a good one. the company earned $8.26 a share. that's 32 cents higher than the analysts expected. they generated $37.5 billion in revenue, up 22% year-over-year. wall street only looking for 36.8 billion, apple sold 33.9 million iphones. 14.1 versus 14.5 i was looking for, but the computer sales were better and the company's gross margin, the key metric here, what they make after the cost of sales came in at 37%. that's ten basis points higher than the consensus, that's what i was looking for. apple gave a higher than anticipated revenue forecast for next quarter, saying they expect sales of $55 billion to $58 billion. it initially looked like gross margins were going not the way i'd liked them. they looked a little problematic. but in the call, the company explained an accounting issue kept them from going higher. that's what caused the huge reversal higher in the conference call in after hours trading. big sw

♪ save the toothbrush for yourself ♪ ♪ put the apples back on the shelf ♪ ♪ don't even bother with theies up your butt ♪ ♪ save the toothbrush for yourself ♪ ♪ put the apples back on the shelf ♪ ♪ don't even bother with snacks ♪ ♪ and shove those pennies up your butt ♪ everybody! ♪ save the toothbrush for yourself ♪ ♪ put the apples back on the shelf ♪ ♪ don't even bother with the snacks ♪ ♪ and you can shove me up your butt ♪ [ cheers and applause ] >> jimmy: beautifully done. thank you, kids. point well taken. we need to take a break. we will be right back. we have a new edition of lie witness news, and it is a good one. (man on tv) touchdown! daddy, daddy, it's time for my princess show. fear of missing out on football can strike at any moment. download nfl mobile and get every touchdown on sunday afternoons with nfl redzone from verizon. more is better. that's why we designed the all-new nissan versa note, with more technology, to get you into, and out of, tight spots. and more space so that you always have your favorite stuff. and, just for good measure, an incredibly efficient 40

if we throw the etfs out of it. if you think of applen these other names like facebook, facebook is not nearly as possible with the institutions as it is with main street. >> why? >> i think -- >> how do you explain that? >> i think there's a lot of hunch by people who buy what they like. i think you got it. and the institutions are looking at it, they've got a fiduciary. is this something they can make money with? >> they buy and hold. they're in for the long haul. tesla motors, i think, is a great example. tesla in the world is about the fifth ranked most liquid stock. but among institutions, it's in the 300s. the institutions aren't buying tesla like the individual is. >> yeah. you know, and i can understand the blame on the media. right? but at the same point -- no, no. i get it. i totally get it. it's fair in some respects. highest frequency trading has gone up. you've got websites devoted -- the speed of the community has also increased. like the speed of the trading. >> it has. i think -- i think the speed of trading hasn't done a

it's called "the bite in the apple." in an excerpt it presents an unflattering look at the apple ceo. brennan says as steve's first girlfriend i experienced what it was like to have him turn against me and so it was at this time i began to perceive that awesome and awful could be a hair's breadth apart. they did not part on good terms. he abandoned her after learning she was pregnant and denied he was the father. >> 4:27. no strike but still no deal. next at 4:30 the few clues negotiators are giving about where b.a.r.t. contract talks stand. >> following breaking news in the east bay where an explosion and fire sends people scrambling to safety. >> a pre-school teacher is it's the second leading cancer killer in the u.s. but, it is almost entirely preventable. most colon cancers start as polyps. and screening finds polyps, so they can be removed, before they even turn into cancer. if you're over 50, get screened for colorectal cancer. screening saves lives. fire crews are on the scene of a large blaze that set off explos

>> i'm not sure it's benefitting from apple's woes. i think the problem with apple is that people recognize that that's a consumer electronics where a google story i think is camping people by surprise, and, you know, one of the things we keep coming back to with apple is, you know, the large numbers. we keep thinking that that's a problem. the other potential problem for them is compressing margins. the other potential problem with them is you just suddenly get a trend, and their products aren't hot anymore. with google it's hard to see who would be replacing them, and that's why a lot of us actually get surprise whenned we see performance that we did this week. >> i'm glad you brought up large numbers because you take a look at priceline, dan, and priceline hit that $1,000 mark and managed to hold on to it, but the market capped space between priceline and google or priceline and apple is enormous. priceline is only $53 billion in market cap, give or take a few billion at this point. large, large numbers could be the concern as opposed to the sh

apple's down more than gold in the past 12 months. $100 billion investors have lost, more than three times the gld total dollar value is. . and i think when you get this trigger today like 10,000, 12,000 contracts in a very few minutes triggers this cascading and sets up as a buying opportunity. almost every time gold has had these $40 drops, it's a buying opportunity, every time it spikes $40, it's time to take profits for the short trader. but i think long-term the scenario's very strong for gold. governments continue to have to print money below the inflationary rate. take a look at five-year money, it's below the cpi number. this is very -- this is very strong for gold long-term. and i think the short-term factor for me has been the emerging markets, ryan. if you take a look at gdp per capita, it's been basically flat sidelined. and this is very significant for that sort of additional traction towards consumption. >> well, certainly sees a little room for rebound in the gold prices over the next few years. when you say long-term, w

the consensus. that's what i was looking for. apple gave a higher than anticipated revenue forecast for next quarter, saying they expect sales of $55 billion to $58 billion. it initially looked like gross margins were going not the way i'd liked them. they looked a little problematic. but in the call, the company explained that an accounting issue kept them from going higher. that's what caused the huge reversal higher in the conference call in after hours trading. big swing, up about 20 points. still, apple beat on more items than it missed. you think wall street might appreciate that even more than it did. the reason apple didn't go up more despite doing everything you could possibly ask for and more comes back to this expectation thing. over the past few weeks, people began to get more and more bullish about the company's prospects. especially as the company preannounced strong numbers on september 23rd. the analysts were raising the estimates left and right. and when the expectations get ratcheted up like that, it's difficult to no

and there's the thing about apple that most people recognize, it's still the coolest. yes, samsung's come up with product but was apple's the coolest. if they innovate in the different product categories it could be a home run stock for '14. >> a quick stock, everybody, on the ecosystem. >> buy apple. if you like apple, buy apple. as far as trading into earnings, last 28 quarters it's beat 56% of the time. average gain on a beat is 4%. average loss for the stock on a miss is negative 4%. >> armh, buy that. >> qualcomm, doing great. finally going through 17 and stay there. >> next, tony james selling blackstone stock this year. should you be buying what he's selling or a sign to get out? investors worried about correction in the u.s., seeking profit elsewhere. unknowingly making bets with too much risk? with fidelity's options platform, we've completely integrated every step of the process, making it easier to try filters and strategies... to get a list of equity options... evaluate them with our p&l calculator... and execute faster with our more intuitive trade ticket.

they are dodging taxes and it turns out that was not the case. appless because they had so much money. but what do you make of this? i think it is a basic lack of economic understanding on the part of congress. so what are your thoughts? >> that is part of it. i think the other part is it seems to me that apple dared to be a successful company. and decided to do things that were intelligent in terms of the way it ran its business and expanded and global market and demanded his money so that it can burn the greatest value to the greatest number of people. but they did not pay homage to the beltway. so somebody had to get called on the carpet for that. neil: were you cognizant with lobbying and working with capitol hill and doing dinners with these guys committed you feel that pressure? >> i did none of that while i was there. apple was in serious trouble and all of my energy went into the foundations of apple in getting it back on track. i just didn't have time to send this out and i actually had some members of the administration call me and ask if i c

in the market, the list goes on. appleeeds to drop the price and play competitively in markets where there's growth. >> it will be a fundamental revolution 6 their business model. apple sells products at high margins. if you want them to do that, that's fine but it's not part of their dna. >> it's a high margin, year old parts coming in cheaper than last year. >> when the ipod came out, there were very few competitors that ate into their market, so they were very dominant early on. then when the iphone came out, it was sort of the same story, even though that was a more crowded market. with the tablet, the ipad, a lot of competitors have come at them and eaten into that market share. alex, why is that? >> because apple made a lot of money doing it. whenever you make a lot of money people want to follow along. as the opening segment pointed out the average apple ipad sale price is quite high compared to the market. they commend high prices because of their brand and quality. when we talk unit volume, we're comparing two ver

the same thing. keep their right here. full coverage across apple'sbell for a copy of the eastern. also the new mac pro of wearing red when it is auctioned off next month. they have teamed up to note auction of thoroughbred pro version expected to go for about 40,000 as a special charity fundraiser to help fight aids across the global sow solid cold apple earplugs also a piano and apple has raised $65 million for product read. tracey: that is cool they had a red eye upon also. coulter interiors? freaking me out to a little better. netflix takes on the mystery movie theaters and we will have the newest box office battle. the dow was up 25 points. don't go anywhere. hp is helping ups do just that. soon, the world's most intelligent servers, designed by hp, will give ups over twice the performance, using forty percent less energy. multiply that across over a thousand locations, and they'll provide the same benefit to the environment as over 60,000 trees. that's a trend we can all get behind. stick with innovation. stick with power. stick with technology.

they're just waiting for the apple numbers, the fed meeting this week. we're halfway through earning season, so a lot more to come. nasdaq has been trading a little lower here. similar trading pattern. down a fraction at 3943. the s&p, as maria mentioned, any positive close would be another new all-time high following a three-week win streak for that ind index. up 4.25 at 1764. >> will we or won't we close at another all-time high for the standard & poor's? let's check in with bob pisani. >> it's very cautious. we're hitting new highs. defensive names, consumer stocks moved us. look how we're moving into territory. kimberly-clark, clorox, snapple. put up the old names, tesla, facebook, priceline, yelp. they're down again today. you sell off one sector, another sector steps forward to assume some kind of leadership position. facebook, by the way, reporting on wednesday. chinese solar stocks bounced back because deutsche bank, someone came out and said, the selling has been overdone. for several days they've been selling off like this. i'll tell you what w

fresh aoff the launch of its new i point, apple to report after the bell. f the company? we'll talk with john sculley in a moment. >>> like father, like son. senator rand paul is threatening to block the nomination of janet yellen as head of the federal reserve and go into anti-head stance of his father. what does ron paul think what his son is doing? twitter's board could have a brand-new look next week. what changes could be in store, coming up. >>> first up, breaking news. adobe releasing a report on rising threats to google's ad dominance. jon fortt live in san jose with some of that. good morning. >> reporter: good morning. could be good news for facebook in a day they need it. adobe out with its first social intelligence report. evidence of a major shift in digital spending. google still the king of the hill in digital advertising, commanding nearly a third of all digital ad revenue, according to e-marketer but strong trends have momentum in a few upstarts. adobe has unusual insight into some of the biggest retailers, ad placement and site traffic. tra

the late steve jobs and apple cofounder built the first apple 1 computers in the garage back in 1976. >>> we have an update to a story we've been following in the past year. >> his name is jeff schmidt. >> one-half hour after the finish line closed. i thought a story about a guy that just wouldn't quit would be intere interesting. i had no idea. it's not over yet. they call someone who competes on a prosthetic leg a challenged athlete. what they should call jeff schmidt is a magician. we first met jeff and wife jenny not long after he returned from the 2012 ironman championship. jeff told us he kept going that night in hawaii because he had come too far to quit and he wasn't talking about the 140-mile race. a star soccer player, he was leg was shattered by a violent tackle 15 years ago. he had failed history and dr depende dependentcys. >> if something in your life is causing you nothing but anguish and you can get rid of it, what do you do? you get rid of it. >> losing that leg turned out to be one of the best things that ever happened to him. >> welcome to our kickoff event. >> jeff

the ipad air unveil aid short time ago at apple's latest product event. l you what makes it better and cooler than the last edition. josh lipton with the down low. >> here at san francisco at the apple event where they rolled out new ipads as we expected, we were waiting for information about features and price points. we got those details. let's start with the new ipad, called the ipad air. it's thinner, lighter and running apple's 64-bit a47 chip meaning it can handle more chip. ten hours of battery life starting at $499 and launches november 1st. ipad mini getting an upgrade. outfitted with high-definition retina display. means the screen will be sharper. $399 is the price. launches in november. wasn't all about mobile devices here today. there's a lot of news about apps. you heard the word ilife free with the purchase of mac or ios device. same is true for iwork and mavericks, mac operating system, that's free for user. apple trying to strengthen and build that ecosystem. back to you. >> thank you so much, josh. apple still dominates the tablet arena,

the apple of the market's eye, i think there is more good than bad coming apple's way. stick with it. stick with cramer. >>> coming up -- turbulence, the aerospace cycle helping honeywell fly high this year but the stock was grounded after earnings. is it your chance to hop aboard before it takes off again? or do things get rough ahead? don't miss cramer's exclusive. and later, great expectations, general electric's been on the rise after the earnings. and tonight, cramer's checking if it can go the difference. but another big construction name isn't as lucky. the company is probably hiding in your tool box. but if it's lurking in your portfolio, you could have some problems. cramer's on the case. plus, tower power, at&t just pocketed nearly $5 billion selling off stakes in the cell towers. but the real cash to be made in this cell connection would coul ahead. >>> don't miss a second of "mad money" follow @jimcramquestion? tweet cramer #madtweets. send jim an e-mail to madmoney@cnbc.com. or give us a call at 1-800-743-cnbc. miss something? head to madmoney.cnbc.com. at a

to break price and give the darn thing away. appleeld the ground on pricing. it amounts to a recognition that apple won this round. now, there are plenty of reasons to own apple here. we're on the verge of an ipad refresh. and both the ipad and ipad mini are much beloved devices. many of us are really ready for a new one but we don't know it yet, though. that's how i felt about the iphone operating system. i didn't think i needed it and then i tried it and now i don't know how to live without it. plus it knows me. i'm not playing fantasy football and somehow after i type a player's name a couple of times like larry fitzgerald or kendrell tompkins. belichick forgets him! sorry, i love this stuff. i believe we'll feel the same way about the new ipads. expectations are so low, i bet they blow some people away with these gizmos. a couple of days ago this apple snared angela aarons from burberry to run the retail business. she may be able to shore up the most glaring weakness, social. how to capture social buzz. she's all about splash and