the apple 7, up to the xs max. >> i think it is a strong lineup for apple. rse different countries, different price points, $450 is not cheap in india. i think it is the first time you have that breadth for the basic models and a little bit of everything from a form factor as well. last year when the 10 came out, people appreciated more screen. if you were on the plus model, it did feel strange. you miss to the larger form factor which is what the max will adjust. then you have the r, a new attempt apple is taking to the more affordable price point. i think it is smart. emily: will this cannibalize sales? >> apple does not really mine. i think it is differentiated from the standpoint of feature set and the colors. so that consumers will go to one or the other. what is important is it does not matter which one of the x you buy, apple is selling you the next generation experience. emily: what are the risks for apple? what are roadblocks? we did not see shares react well. they don't usually on product announcement days. the company is that a trillion dollars. is

apple. i want to welcome our listeners worldwide, we are bringing you the latest from the ground, from the apple product event. the company has unveiled new watches with significant new health tracking features. take a listen to what jeff williams touted about the health benefits. >> one of the leading causes of injuries world wide is falls. whether you slip off a step ladder or trip on a curb, a hard fall can be serious and it can be difficult to get immediate help. well, now apple watch series for fourd tacko fall -- series can detect a fall. [applause] emily: david kirkpatrick is with us, also with us, pierre c ferragu, from london. fda clearance they can to tacko fall and has an electrocardiogram feature. various features that can detect the irregular rhythms of your heart, a low heart rate. pierre, what's your take? unsurprisinglye delivering a very good pot -- product. the apple watch the latest wrong innovation product. i'm not surprised to see that. what's very interesting me -- interesting is how much the watch is increasing specification in terms of hardware, battery life, 18 hours. th

and now apple watch is being embraced by so many people around the world apple watch is not only theber one smart watch in the world, it is the number one watch, period. >> that of course tim cook talking about the apple watch series 4 jeff williams now on stage giving details about what new features come with the new version of the watch first of all, three new heart features one will alert you when your heart rate is too low. another alerts you if your heartbeat is irregular and a third, there is a new electrical heart sensor that actually can take annu ecg so three new features. the screen is larger, 44 millimeters versus 40 before it is made of ceramic and satisfy fi crystal. and it now will feel a little kick as you navigate there is a louder speaker. it is 50% louder and a new chip, the s-4 chip, 64 bit, dual core which should give it more power. also new accelerator and gira scope that will detect if you fall and if you are impossibmobile ar the fall, it will make an emergency call for you so something older people might be interested in >> did you mention price yet >> they ha

the most valuable companies. he has to show optimism to investors because apple is the center of this thing. they are a u.s. sed company manufacturing 90% of goods overseas. emily: apple products were spared in this latest round of tariffs, but that does not mean they could be spared in upcoming rounds. then, what is your take on the view from jack ma? 20 years? ben: i think he is wise to say that. regardless of whether trump is an office or not, we will see a continued amount of pressure from both sides of the u.s. thetical spectrum to change existing relationship and dynamic between the two countries on the economic and on a political level. i think he saw that folks even the hillary campaign was looking to shape that relationship. just because trump loses the house in the november elections, or ultimately is not voted in two and a half years from now, he can still -- this type of policy will continue. emily: the war of words continues as well. trump said we have given china every opportunity to treat us more fairly but so far, china has been unwilling to change its practices. in the meantime, the china co

the night before. it's a big day for apple. the company is getting ready to unveil a suite of new blockbuster devices as it fights for supremacy in the cut throat tech world. but it may have an even biggerfight on its hands, and this time not from its corporate rivals. the company has found itself in the middle of the clash between the white house and beijing, over trade. president trump is planning to impose new tariffs on $200 billion worth of chinese goods and the chinese have promised to retaliate in kind. that's alarmed apple — because many of its products are made in china — and it has written to us trade officials warning that products like the apple watch, the airpod and mac mini would be hit by us tariffs. it said this would lead to higher prices for us consumers and hurt the compa ny‘s competitiveness. that prompted a response from mr trump himself. he tweeted that there was a simple way forward for apple — it should bring production home to america. let's get more on this story from out north america technology corres

warnings that the price of apple products will increase due to tariffs. our top story, snap is losing its chief strategy officer. 41-year-old imran khan is leaving the company to pursue other opportunities. he's set to start his own tech investment company. in a memo to staff he said, i'm proud of what we've achieved as a team. we grew our revenue from nearly zero to nearly $1 billion. we hired more than 3,000 people and expanded our operations to over 13 countries around the world. our reporter joins us now from new york. alex, he's been the adult supervision at snap and lasted longer than other executives but he's also the late nest a long line of executive that was exited. what does this mean? alec: he's the latest and also the highest up on the food chain. he was basically known as the c.e.o.'s number two, evan he's the -- oduct, they brought back a redesign, and in august they sheed decline in daily act iudesers, the very first decline in that important metric. what this means for snap is you need somebody who can take the reins of a business mind ove

now, the question remains if apple builds them will customers come? common wisdom on the apple retail stores was that it was a stupid idea that would fail. plenty of computer companies had tried it. dell had stores. gateway had stores. nobody went to them. it was just an exercise in vanity. but this concept of open, airy places where they weren't going to try to sell you stuff but instead you could ask questions about your apple products, you could see demonstrations, you could get your hands on them, is just an unbelievably different approach to retail. and once again, steve jobs figured it out. >> what began the process of taking apple from a niche player to a leader that everyone had to race to catch up to, even microsoft, was the ipod. >> boom. that's ipod. i happen to have one right here in my pocket. there it is right there. [ applause ] >> the ipod was a classic apple device. a chrome mirrored back, a pure white acrylic front. that famous click wheel for dialing through lists and stuff. it was the first mp3 player that really worked and was so

and the third thing one an update on apple's wireless strategy. i'm expecting a new version of the air pod, not a big revamp to the product but a minor upfwrade. so i think those three things combined will make for a good event for investors and consumers alike. emily: how do you imagine what's going on between apple and washington and china and washington is impacting the supply chain? after this announcement it's all about getting as many phones as possible to stornse time and to consumers on time who ordered them online, and the worry is more demand than supply which there often is at the beginning. mark: we're hearing the iphone 10r device may ship after because of supply chain products related to producing the screens osm on the top thoveg trump administration and tariffs if you look at the stock market, some of apple suppliers overseas are being hit by this because they they ship more production to the u.s., some of those foreign suppliers are in for big trouble because they rely on apple for so much of their business and have for so many yea

the two highlights were the air pods and the apple watch. ose were the two most revenue driving, profitable products from apple. yesterday we broke news on bloomberg that the apple watch and the airpods were no longer affected because of a technology related code being modified. as far as the tech industry as a whole, anyone who makes smart watches like fitbit, carmen, and -- garmin, apple, they caught a big break yesterday. that was good news for the tech industry. in terms of the $267 billion plan you mentioned that would be upcoming and still in the early development stages, there is no reason to believe that smartphones would be affected. obviously that can and will probably change depending on the -- what the trump administration gleans from the comments they receive from these tech companies. it's important to know the tech companies have the opportunity to give their feedback. i think that was one of the driving factors for the smart watch tariff code to be removed yesterday. emily: then, how is the trade war being covered by chinese m

the price on apple, to be fair, not bad. if you've got the headline and you said, hey, guess how the stock would react? i would have guessed a steeper decline. >> and what's going on >> final minutes of trading and going into the weekend, blah, blah >> why would the chinese in the environment that we find ourselves in here in the united states with all of the acrimony and the headline risk, why would they be willing to make a deal forget about ahead of the midterm elections. why would they make a deal this year i don't think it behooves them to do so >> i think president trump's rhetoric will increase, but again, maybe i'm wrong, but i think the chinese are much better suited to play a long game >> this to me is only about made in china 2025 because as far as i'm concerned this is our administration and i agree with a lot of it. pushing back against this whole desire by china to not be leapfrogged or to leapfrog the u.s. as the global, dominant player than we are this century is about technology and that controls the world an

let's discuss the whole day for apple further. joining us now are ross gerber and ed snyder from charter equity rocks i'll start with you. what's your take on all the announcements and particularly on the phone front because clearly that's the biggest earnings driver for them >> the let's just start with the watch. i mean, the watch is beautiful, and they did a wonderful job they are squarely marketing this to the baby boomer generation, and they basically don't care about the other generations, and the problem with that, even though i think the device is great is that my mom will never figure out how to use this watch, so she's still working on her iphone and it's a daily event for her so i think the technology might be a little too complex for the people that they are trying to market to, and they have just given up the kids on the phone front i think the phone is nice evolution again. they figured out how to make an $1,100 phone now, you so, so they are relying on asps to drive growth honestly, it's pretty boring you know, i'll

. >> a big unpehling in the tech world with a hefty price tag. apple released the new line up including three new iphones and a dprs that required fda approval. nbc bay area reporter join us live with all the details. hi, aanoushah. >> that's right, apple products are never cheap. but some analysts argue they are a good investment because of so many devices and features in each product. the company says one of the new products in particular could change the world of medicine. at the steve jobs theater on apple's campus in cupertino, a glimpse into the future. >> so let's get started with the apple watch. >> reporter: the apple watch series 4 unveiled at the company's annual event this morning was presented to the audience as the first over-the-counter electrocardiogram or ecg. these the device doctors use to look for heart disease and other heart conditions. now available to you on your wrist. and cleared by the fda. >> a lot of competitors have brought out more and more features around health. it's all a trend. but this is a step further with you know

point at the beginning of his presentation that the existing apple watch is not only the number one smart watch in the world he says it is the number one watch in the world which sounds impressive at first blush but who is a watch anymore if i have the time on my phone that said what i found clever about this new watch is demographic it seems to be playing to folks our age baby boomers none of us are getting any younger so these health apps are conspicuous the apple watch series four is the first smart watch ever to have f d a approved a fear of sensors this is big how about i've fallen and i can't get up they've got a sensor that if you don't get up soon it'll make an s.o.s. call for you and you mentioned sleep tracking before one analyst who attended the big event yesterday said. well they haven't improved the battery life so let's see if the watch goes to sleep before you wake up but this wearables industry is a big deal well how big is it which is the natural question you teed up for me and how competitive is this market place we know about apple and fit big but other

apple. out of any company in the world, any handset manufacturer, apple has the best opportunity to do something e-sim because its devices are so expensive, it's hugely reliant on carriers, stores and operators to provide financing for many handsets. very few handsets are budget for full price on day one. with the two-year contract spread out over two years. so they would need to replace a lot of that mechanism and do more of its own financing, taking on more of the personal debt element of it, which is kind of risky and probably not something apple shareholders would look kindly on >> bringing it back to the launch from yesterday. we had an analyst on the show who said what's actually happening with apple is they're becoming more evolutionary rather than revolutionary, which is a good point. have we reached peak innovation as far as the smartphone technology is concerned? there's only so much they can add. they have made the screen a bit bigger, perhaps the processing speed faster where is the incremental value going to come from what is the incentive for you to upgrade from your iphone 9 to th

we are talking about the apple ecosystem. how much of the products announced today will help toward that? with you, i love a big screen phone. i went down and saw all three new models today and the big-screen. it is light, it is edge to edge and it is pretty compelling. it is very expensive as well. how many people are going to buy it? it is about getting people to buy more apple devices so they spend more money on the itunes store, on apple pay, applecare. that services business is a huge and growing part of apple's bottom line. the services business is growing faster than the iphone business. all of this is working for the same purpose. haidi: emily, thank you so much. let's get first word news. here is jenna dagenhart. >> hurricane florence turns closer to the eastern seaboard. to 3 millionup homes and businesses will be left without power when it crosses the coast. duke energy says 75% of its customers could be cut off and it could take weeks to restore services. as many as 4000 companies could be hit. many are shutting do

when you look at that race for the home and smart technology in the household, is apple behind the ball, i don't think so. apple's home kit works well with all of these products. you've got a lot of people competing for the home google is competing, apple is competing, amazon is competing i think long term the race is between apple and google they're incredible, both companies, at software, at ai. i think these products are more and more about software rather than the hardware. it is easy to put out a lot of products it is hard to put out great products that are easy to use. >> interesting that you say apple and google when amazon bought ring. there are services behind these products they have introduced features in their fire os products that allow you to talk to a person to help you figure it out from right there on the screen. why do you put them behind those two leaders? >> i don't think they're behind, i'm saying who is going to win long term. amazon is a retailer, an online retailer that specializes in low price and specialize in fast delivery the history of man kind is that premi

so the new devices for apple are expected to come with a high price tag. t necessarily impacted them, but it is having shockwaves through the supply chain companies. >> in many ways to quote something you said, it will be evolutionary, not revolutionary. typically when the newer iphone model comes out, there's a bigger screen, better specs, it seems now they're changing the template a bit and calling it a new launch are they at the end of how many new things, new specs they can keep adding to these products to justify the $1,000 price point >> the reason people upgrade more nowadays is based around performance, battery life, the speed of opening apps. using the services on the phones the actual design itself in terms of how it looks, whether it looks great, brushed aluminum or plastic or an oled screen, they are secondary considerations now compared to actually the use of the device itself so if you think back in apple's history, there's always a software first company i think in many respects we're going back to apple being a software first company we forg

in a series of tweets thursday morning schaaf called out the city of cupertino saying last year the new apple headquarter opened in cupertino with space for 12-thousand employees. meanwhile, the city of cupertino issued permits to build just 27 homes in 2017. sot libby schaaf/ oakland mayor 34-43wednesday night the cupertino city council did approve the constructon of nearly 3000 homes in the old vallco mall...and for its part cupertino believe at least prior to approving the apple campus their housing was in line with where it should be sot darcy paul/cupertino mayor 56-106but schaaf isn't buying it saying the lack of housing production in the bay area, particularly in areas of high job growth, contributes to the region's housing crisis and puts additional pressure on places like #oakland. and she says several other cities will have to take a hard look at their contribution

the us. forfans of apple place, particularly on wednesday in the us. f apple they will find out at the company's annual event what sort of latest smart phones are on offer. last month, apple became the first us firm to hit the $1 trillion mark but can i please its users? i asked an industry expert what is next for the third. the thing about apple is that it is increasing the average selling price of its devices. everytime it brings a new device to market it does that and it is managing to take well over 80% of the profit for the overall smart forum market. as long as it manages to keep at increasing that average selling price and profitability, the company will keep growing. apple has about 1496 share of the global smart phone market yet, as you say, the revenue dwarfs its nearest competitor because they are able to charge more for their phone. will they be able to sustain that with this new release and other new releases? there is usually a bump. the quarter that they launched these new releases the market share will increase. one quarter, two quarters

the stock. ultimately, i do think it's a good thing for apple here, some of the news with the apple watch being affected and whatnot. liz: here's the president. let's listen in. >> judge kavanaugh is one of the finest people i have ever known. he's an outstanding intellect, an outstanding judge, respected by everybody. never had even a little blemish on his record. the fbi has i think gone through a process six times with him over the years where he went to higher and higher positions. he is somebody very special. at the same time, we want to go through a process, we want to make sure everything is perfect, everything is just right. i wish the democrats could have done this a lot sooner because they had this information for many months, and they shouldn't have waited until literally the last days. they should have done it a lot sooner. but with all of that being said, we want to go through the process. one thing i will say is as i understand it, judge kavanaugh spent quite a bit of time with senator feinstein and it wasn't even brought up at that meeting and she had this information. so you woul

so the fact that apple suppliers have an explosion in chengdu in the plant means that they have very poor housekeeping very poor production processes that's terrible. what's completely unacceptable is that five months later at another plant within the apple supply chain they had another explosion and fire. its outrageously inexcusable that they had a second one five months later. they set up these supply chains exactly the way they want them they monitor these private chains with exacting scrutiny so they know exactly what's going into their products at every point along the way. here. we have a town hall i fix the guns it will show you how. to i have an i phone five here and i'm at show you a little bit about what's inside what makes a tech and some of the design choices that apple made putting it together to the first thing out bill has on the bottom is to proprietary penta loeb screws this is a security screw the apple designed to keep people out of the phone once you get the phone open we can start to see the guts. this isn't really a phone it's pretty much a full blown computer

here's what's coming up top of the hour time to get defensive? >>> and counting down to apple's event tomorrow the stock trying to break a four day losing streak. >>> and short seller on track for a best year ever top of the hour. jon, see you in ten minutes or so. >> see you then, scott. >>> let's get to the cme with rick santelli and the santelli exchange >> good morning. like to welcome jim grant, the jim grant from grant's interest rate observer. thanks for joining me, jim i'm going to get into it your last issue hits on a topic that many investors have done well with, collateralized loan obligations, form of debt. what's the issue with clos >> well, as weinstein said the other day, you can't love the by put hate the pieces. love the pieces but hate the pie. imagine the coo as a pizza, and it consists of debts, bank loans, and there's a tiny bit of equity in there. people are betting on the equity it is very complicated, rick, and yet very simple. and the simple thing is that our little tiny adulter ated interest rates corrupted credit and pieces i >> reporter: now what happ

the apple watch series iv, lot of major health updates. the biggest one, fda approved, it can now conduct an electrocardiogram. the data has been fda approved. you can send it to your doctor in a pdf file. it can detect when someone falls down and will immediately make an emergency call to emergency services, send them your gps location. it will also notify whoever your emergency contact is on your apple watch via text message to let them know this has occurred. it can also detect when your heart rate is too low or if you have an irregular heartbeat. the display is edge to edge which is new. it's also thinner. it's 30% bigger screen. it's two times faster performance and the speaker itself is 50% louder. a lot of big updates here, and the price point also on the later model iphone so your iphone viii, that price is going down so while some are going up, they are knocking down prices are other models. liz? liz: that's classic, isn't it. they want you to be forced into getting a new one. hillary, thank you very much. let us tune out the multi

the apple headlines, saying the tariffs cover a wide range of apple products. pointedur producers out, the apple pencil is their stylus product. the watch, the air pad, some cables. we saw apple coming down. it had been higher but now it is lower on the session after these headlines came out. we will update you on them. we will have another area of trouble for the market potentially, a stabbing in brazil shifting the presidential race. we are looking at emerging markets more broadly as well, next. joan: after a hammering last week latin american currencies are making gains. argentina looks more likely to get credit from the imf and the central bank governors are predicting calm. an assassination attempt is perceived to be boosting his chances to win and investors are liking that. let's bring in charlie robinson, at renaissance capital and he follows markets and countries around the world. thank you for joining us. interesting times in the em space. latin americanh what we see in argentina and brazil. investors being compensated for the risk they are getting? we

this is your business update on how the home free thanks for joining me well apple has officially unveiled its latest smartphone to line up with customer a found say in cupertino california the company says that the i phone ten s. and its biggest sibling the i phone ten s macs will be priced at nine hundred ninety nine dollars one thousand and ninety nine dollars respectively they're supposedly the fastest i phones ever liquid proof and i have the most secure facial sent to the cation technology ever contained in a small for apple's counting on how some profits for the i phone ten s macs five companies biggest phone display to date it also highlighted new health features for its next generation up a watch including one allowing users to take their an electrocardiogram and another text when a person forms. of financial course want to save sharansky is in new york let's catch up with her now sophie tell us what's been the response so far to apple's latest offerings. well this year's i'm veiling was rumored to be impressive even by ethical standards and so now after as if they meant i would s

the apple watch. ys think but we are. apple unveiling its iphone, a bit of the ritual. this was an alternate year, this was an incremental year, the new phone was very similar to last years iphone ten, the big reveal. the face recognition phone, three models, one very big, the iphone access max. how big? big, six and a half inch screen. who's got a pocket you could put that in? being an interesting discussion over whether they are too big for women's hands. discussion over whether they are too big for women's handslj discussion over whether they are too big for women's hands. i like those victims though! those big phones though! i think they are nice. everyone needs a six and a half inch foam, don't they? the interesting thing before we get lost as the price, the miracle apple has done, get its average selling price higher at the time when smartphones are becoming a commodity and that's what striven to become $1 trillion company and some of the funds, i watering prices, they brought on a budget phone a

they have the long view on apple. the iphone x has done so well so far, that there is not a lot of room for upgrades at this point. next year, in their view, will be a disappointment. what you think about that theory? that isf the things interesting from an apple perspective is they've gone up double digits the last several years on an annual basis. that is significantly large to target. i think the $749 phone will be very attractive to a large number of those players. based on our research and conversations with people, china likes the newest and greatest and big. that will help with the max. i think again, there are a group of people were on the every year cycle who will go out and buy the latest one. i am not thinking that they have exhausted the potential pool of iphone x purchasers with what they did last year. clearly, it surprised both them and the street in terms of how iphone x didn't fall off. it gives them a lot of support. they can also give them a lot of support for going through almost $1100 for the high-

the pie? spotify or apple music are you to. h going to keep getting your, or is one of them going to rise to the top and dominate? >> i think daniel has been clear, it's not going to be a winner take all market. a lot of it has to do with the different constituencies of consumers. you have consumers who are never going to pay for music whether they don't believe in paying for music or more to the point, a lot of consumers can't afford to pay for music so they will consume a certain type of way. radio has always been an option. you have people who are still going to buy cds. your people who are vinyl enthusiasts. you have all these different types of consumers. then you also have voice. voice is going to develop a certain type of consumer. the car will have a certain type of consumer. you are going to have all different types. i don't think it is winner take all by any means. selina: that doesn't for this -- does it for this edition of the best of bloomberg technology. we will bring you the latest tech throughout the week. bloomb

the apple watch series 4 has been a hit. 's going to get some more attention and press later in the year when they activate the e.k.g. monitor. there are some people trying to figure out how to turn it on their new watches this weekend but the reality is that feature's not available yet. it's coming out later in the year according to apple. emily: all right. mark gurman, i'm sure you'll be on soon again talking about the new stuff. thank you very much. tomorrow we will be interviewing salesforce c.e.o., joining us on "bloomberg technology" from the dream force conference in san francisco. do not miss that onference. do not miss that conversation. to another story we are watching. security and privacy issues continue to consume big tech. this time it's google in the spotlight. the company has been outed for quietly making changes that would log customers into chrome without their knowledge. on sunday an expert and professor at hopkins university called the company out in a blog post saying nobody on the chrome development team

lauren: it's the most important in the year for apple and apple fans, but a week about the new lineup stole their thunder. "fbn:am" starts right now. lauren: it is wednesday, september 12. good morning. i'm lauren simonetti. cheryl: good morning. i'm cheryl casone. mass evacuations underway in the carolinas and virginia as hurricane florence approaches the east coast. states of emergency for all three of those states. lauren: that's because florence is a monster category four storm right now maximum sustained winds of 130 miles an hour. jonathan is live in north carolina with the latest. we were just looking at video people leaving. is that what you were seeing and hearing from residence? reporter: it is. most people say they plan to get out this barrier island community it will be very exposed when the storm made landfall. other than a few sprinkles right now it's calm giving people their last couple of hours before mandatory evacuations going place at 8:00 a.m. on this island community. governor laurie cooper of north carolina is urging people to make-- take the warning seriously. >

that category covers up a lot of things but it's driven by the watch. applesn't have another china to unlock with iphone sales, so i have the iphone xs max here. it's a huge screen, people are going to buy it. i think it's great and peep will like it a lot. that's not going to drive massive growth in sales. apple is going to say, hey, you bought an apple watch. now it's much harder to leave the ecosystem. hey, you love those blue bubbles in imessage, you're here forever. that means they can continue to drive up average selling price of the phone they can make sure they have steady demand for every phone model that comes out they can push phone technology at the very high end with products like this, even higher, while maintaining that new iphone xr model which pushes the price up to $750 i think that's the game that they're playing. i don't know -- you have to have an iphone to have a watch, so i think it's inherently tied to the phone until they completely break it apart. >> we keep hearing that health care is the holy grail and sort of the next big domain f

apple's instructed to move production to the us by president trump as the tech giant prepares to launch it's latest iphone. it's latest iphone. live from london, that's our top story on wednesday, 12th september. apple is warning that plans to hit chinese—made goods with huge tariffs could make its products more expensive. we'll find out what's at stake. also in the programme... it's ten years since the financial crisis that rocked the world and saw the collapse of some famous financial institutions. our economics editor will be here to tell us how we're still being affected. we will keep an eye on the markets for you, that is the we will keep an eye on the markets for you, that is experts‘ take on what is moving at the start of the trading day. we will get the experts‘ take on what is moving them. air travel is the safest mode of mass transport, thanks in part to the engineering companies which supply and repair plane parts. we‘ll talk to the boss of a specialist company dedicated to aircraft safety. also, the substantial impact of the financial crisis has left people‘s wages 3% below

pgh he said the apple watch pgh the approval of the application of the apple watch was significant. we said were able to decouple this from the device itself. previously we have approved apps on cell phones as medical devices and we didn't regulate the host cell phone is a medical advice. but in that case it didn't have an ekg monitor built into it. here it had a piece of medical information bilton and we decouple that from the application. what were saying to the tech industry is, you can build medical functionality into your hardware and not make your whole device a medical device will just validate whether the hardware is working through the application. that's an opportunity for tech players to get in. >> and what you want to use your apple watch for? >> counting calories. >> what is your target per day? >> i think i have it set and 70. >> and how many steps? >> it seems to work because you are big tweeter. you make fun of yourself on twitter and also argue a little bit. and you definitely make fun of yourself and others. the twitter became obsessed with your skinny jeans. how di

that is more revenue and profit for the apple. hey will command most of the profit and most of the revenue because their phones are so much more expensive and so much better margin. neil: used to be a 1000-dollar threshold was a big deal when we got apple up to that level, souped-up phone with all the memory you could get, et cetera. samsung crossed it with similarly loaded galaxy s plus. north of 1200 if you throw in everything, obviously people are buying at that price point but does it cannibalize all other things? >> well, i don't think so. i think if you have the entire line up you can go ahead and say we've got something for everybody. everybody that wants something can find a phone, right? apple has not found a way to stop selling iphones yet. neil: you're right about that. in fact they're all succeeding. you could make the argument samsung with galaxy offerings and google phones and the rest, there are a lot of them, and there are a lot of customers for them. apple has this niche appeal here. do you hear anything changing i

the. top names were companies hewlett packard apple intel advanced micro devices. the virtually the who's who of the electronics industry. and of course the granddaddy of them all was i.b.m. . when i got a card and i.b.m. that was great that was the company to work for at the time i could go any place where he worked i.b.m. i don't need an id just write a check it was that easy i.b.m. had that much clowne. i was the first marker processor buyer for i.b.m. . in the early eighty's the idea of a personal computer which was was on oxymoron right i mean personal computer what and what would you use it for anyway but it got legs when we started the p.c. business the first year they shipped fifty thousand units. and so we went from a thousand a week to forty thousand a week and at that point the p.c. was long. from almost the very beginning you heard electronics and semiconductor production it was a clean industry they said it was as clean as a hospital but what they weren't telling people was that it was really a chemical and lay industry and that the magic of making thes

one is the stabilization of the apple relationship one way or the other, and the growth of 5g, both ofnk provides great output. emily: what if apple doesn't go your way? steve: it is something we worry about, but tend to manage the worldwide. we have hundreds of agreements that establish the value, so once we have an opportunity to get in the right form to do that , we will be able to prevail. emily: let's talk about new markets and where you see qualcomm progressing. struggled for years. you can work a long time on some of these technologies and realize it will not be something you dominate in. gave up on servers. about pcs, cars, drones? about then i think business, i think are we developing technologies that have international demand, and can we scale them into the markets that want them? today, our real focus is on the scaling. the demand is they are. we are starting to see early examples of new customers taking new products. todaye 9000 new customers that we didn't have before, and in the that is up 20x last four years. emily: what does qualcomm look like in 2020. , more focus on

let's bring in frank mallicoat after the apple so store in san francisco. opened up to excitement 30 minutes ago. drug too much of a commute. palo alto is much closer than cupertino. when you are the ceo you have to soft your products. good fans waiting to get inside. you can see the line. we had a good hundred people or so but it is showtime and let the apple mattis begin. the doors open up at union square apple store at about 8 a.m. sharp. they are waiting in line filing into a clapping bunch of apple employees as the new iphone x s and iphone x asset max make their debut. therapy twice as fast with a better camera and facial rustic -- recognition. the early reviews are getting both phones a big thumbs up. >>> the first impression is it is not as big as i thought. i thought it was going to be too big to reach a the top. 12 they said it would be a mini ipad, but it is not. like it is the same size as the 8 just a bigger screen. truck the resolution is amazing. bucket is crisp and clear. the 6.5 inches is great. truck was it worth spending 48 hours on the s

they have the long view on apple. has done so well so far there's not a lot of room for more upgrades. next year, in their view, will be a disappointment. what you think about that theory? they'vef the things is gone up double digits the last several years on an annual basis. phone will be49 very attractive to a large number of players. based in conversations with people, china likes the newest and greatest and big. that will help. again, there are a group of people were on the every year cycle who will go out and buy the latest one. i am not thinking that they have exhausted the potential pool of iphone x purchasers with what they did last year. i think it's surprised both them and the street with how iphone x didn't fall off. they can also give them a lot of through almostng $1100 for the high-end phone. i think they will get it. would be a huge percentage? not necessarily. but i think the combination of the two oled devices will sell well. selina: still ahead, coffee to go. starbucks looks to get back in the deliver

the iphone is still the most important and popular product. appleenerated more than half of its revenue from i fail -- iphone sales so far. the biggest question was how much it was going to cost. now that we know the prices, the question in retail is going to be what will be the sweet spot for apple. the apple stock has not reacted too strongly all day, which is not surprising to me, as investors for the most part react to earning calls, but in the past have not changed their mind based on these events. helena: we have got some of the biggest names in u.s. business say they are readying for a public fight with trump over tariffs. they are getting together. what moves can we expect? sophie: we're talking about the americans for free trade group. and from california, apple growers, to maine lobster men, they are working together to work -- tried to get president trump from getting deeper into trade wars. they say tariffs are hurting those industries, and this lobbying group is called tariffs hurt the heartland. it shows that the part of the u.s. econo

steve: well, i think near-term we are focused on the stabilization of the apple relationship and the f 5g. both of them we think provide great output. emily: what if apple doesn't go your way? i mean, is that something that keeps you up at night? steve: of course that's something we worry about, but we manage that. worldwide, we have hundreds of agreements that establish the value. we feel once we have an opportunity to get in the right forum, we will be able to prevail. emily: let's talk about new markets and where you see qualcomm progressing. intel struggled for years to get into mobile and never quite figured it out. you can work for a long time of these technologies and realize it's not going to be something you dominate in. qualcomm already gave up on servers, for example. what about your efforts in pcs, cars, drones? steve: i look at all of them and think they're all pretty interesting. and i think of the business, i think of two things. i think are we developing technology that has international demand and can we scale them into the markets? today, our real focus is on the sca

yeah we're talking about the american free trade group and from california apple growers to maine lobster man these businesses are working together to try to keep president from getting deeper into the trade wars or conflicts as they say that the tears are hurting us industries and this lobbying campaign is called terrorists for the heartland and this shows that a part of the u.s. economy that actually intended to part with the protectionist trade policy is not fond of his plan. so if months he owned will st thank you. well new york is now the world's most attractive financial center that's according to the latest said again financial centers index the rankings are based on infrastructure and access to professional stocks low. it is now second to new york the case decision to leave the e.u. has made the british capital a less attractive place access to the european single market post bragg's it remains uncertain with that in mind several major financial institutions are moving jobs from london to other cities in europe including amsterdam and frankfurt. where european commission president

is the big story as well. apple related suppliers contract manufactures trading in the region on the back of the product release that apple unveiled three new iphones and a lot of talk about that watch. driving the market moves, the u.s. has proposed another round of trade talks with beijing aimed to avoid further escalation in the trade war were china. is james in beijing. great to have you with us, thanks for joining us. do we have any firm details on these talks get, other than a proposal? yet, the treasury department speaking with the chinese, we have confirmation that that is going on but we don't have any of the details. we should have the chinese ministry of commerce in a couple hours at the regular press conference. fatal give us more details about what is happening and when the talks might happen. so far, all we have is some people in the treasury department and some in china are in talks about maybe having talks sometime in the future. nejra: can we read this as a positive step that we might not get the wo

last wednesday, thieves ran into the apple store and took another $30,000 in products. that brings us to the fifth incident in less than two weeks. matt keller talked about the most recent theft. matt? >> this is not the first time this apple store here has been hit by thieves.police say it han three times before. they hope that surveillance video and evidence at the scene will lead them to an arrest. they put out new phones on the display near the front door. this comes less than 24 hours from when a group of teens or young men raided the store sunday. >> they're grabbed all the phones off the display phones and all the computers. they break the security cords and run out. they are in there less than 30 seconds. >> there were four thieves this time stealing about $50,000 worth of merchandise. they ran out to a get away car and suspect's faces were covered by the singed up hoody sweatshirts. the farmer's market was taking place and apple had security outside their store. >> he was able to get pictures and be a good witness. >> the store has been hit more than three times

david: the most expensive iphone ever. ample apple'seveal in the steve jobs theater, drumming up hype for the new flagship iphones including the iphone x xs max is biggest, most expensive iphone ever. hillary vaughn outside the apple headquarters in cupertino, california with the latest. hi, hillary. reporter: david, this is the second year in a row apple beat their own record-setting price for the iphone, unveiling the iphone x xs max. this is the iphone xs max. the reason why super user-friendly. display is bigger but size of a plus. real cool phone editing features. this wasn't available without additional software. you can bring the background from out of focus to super into focus while keeping the person in the photo clear. you can store up to 200,000 photos on your device. it takes the highest quality video of any smartphone ever. app speed is 30% faster. it also has esync technology which means you can have two phone numbers and sim cards on the device. this is little brother to the iphone x. tim cook closing out event the way to

take a look at the tech names, apple, netflix, all the fang names. is down about 2% you think it's bad here. shanghai hit a 52-week low today. we're seeing new lows across the board in the big tech stocks over in china, including ones that trade here like alibaba that's a new 52-week low jd.com is a 52-week low. it's pretty tough here social media stocks, you've heard about twitter. that's all the social media again a couple of weeks to the down side are moving down again today. i mentioned the tariff issue mr. kudlow, the white house economic advisor, larry kudlow was on at 12:50 or so. there's that circle where he started talking saying tariffs could be coming soon, more tariffs could be coming soon you see the market take a leg lower. tariffs the marginal mover of the stock market the other problems the markets are having is the banks are doing nothing and haven't for a long time. again today, another 1% down day. many of the stocks, believe it or not, are not far from 52-week lows that's hard to believe with the s&p close to an historic high. citi