the secret. chris northam, sr. >> full of energy. he was so charismatic. >> my dad was extremely innovative. constantly brainstorming about new ideas. >> when chris senior saw his boys compete in an event called the sacramento skim fest, his biggest new idea was born. he could make a business of this. boards. he called his new company, skim x. this is one of their marketing videos showcasing an early demonstration model. starring, not surprisingly, cody and chris junior. chris senior, that's him in the lower right of your screen sharing a moment with a competitive skier invited to try out the system. >> that feels great. feels like skiing powder. >> yes, yes, it does. water over ramps and he patented it. >> what's that like? >> it's fun. it's different. it all the potential in the world. >> chris senior had big plans to expand skim x into a theme park, club scene, mash-up, a place for millennials. >> he wanted live music, he wanted the light show. he wanted concerts there. he wanted to make it a resort. about these ideas, huh? >> he was passionate about it. >> he could make them happen. >> he