the famous coca-cola ad that ends with a madman episode, the children on the hill singing the song. every time i watch that ad i get goosebumps and yet i hate it and so my head and my heart are at war with each other because it doesn't tell you anything about coca-cola so i feel manipulated by it. some of the ads for volkswagen -- there's brilliant ads over the years but a lot of them i am not as enamored of. the privacy issue in the world of advertising moving towards, we have to figure out ways to reach people and personalized ads. that elevates the privacy issue. when i learned how much they actually do know about us and what that triggers for the privacy concern, that was another thing that surprised me. >> when you were writing that you changed from the journal title to what it was called. >> i don't even remember the original one. >> it is what you are virtually working with when you started a frenemies. can you explain who was the biggest frenemies? >> it is a term popularized by martin ferrero who was just forced out of ahead of the largest television company. when you do a

the famous coca-cola ad that ends with the mad men episode, the children on the hill singing the song, every time i watch that ad, i get goose bums, and yet i hate it. and so my head and my heart are at wore with each could why die hate it? because it doesn't tell you anything but cocoa late. just feel manipulated by it. now, unlike, the brilliant ads for volkswagen or -- don't have to be jewish to love leavy's rye bread. brilliant ads. but a lot of the ad i'm not as enamored off. the the privacy, i as the world out advertising moves toward we have to figure out ways to reach people and permanentize ads and because -- personalize adds and because we know so much about you we can personalize the ads. that elevate the privacy issue and when i learned how much they actually do know about us and what that tryinged, the privacy concern, was another thing that surprised me. . >> there is a -- while you were writing this booker, changed the title from the original title to what it was called. >> i don't even remember what the original one was. >> called "disruption." new complain to the audi

him as that you have to employ the same techniques that made companies do to protect their brand by these coca-cola microsoft and that's what we're doing i would mention famous brand names that have offered as huge sums of money for the foundation if mr mandela and they did he suffer i just think we've done but we have to say no to the millions of dollars and. it were to. be handed to . mondello art auctions were international here until two thousand and five. and then there were claims that some of the prints were fakes. so. there was talk of unscrupulous greedy advisers. finally it emerged that some of the monday live pictures were by a young artist some signatures were said to be faked monday in the remain silent about the whole affair. suspicion fell on monday was trusted and longstanding lawyer he's my ayyub he was accused of having embezzled money from numerous private monday look trusts. a lifelong friendship turned into a court case my hope was convicted and ordered to pay a remarkably small fine. his lawyers advised him to do nothing. one dealer declined to comment or give interviews on the case. it's fairly important to show people that you see tha

him as that you have to employ the same techniques that made companies do to protect their brand by these coca-cola microsoft and that's what we're doing i would mention famous brand names that have offered as huge sums of money for the foundation if you missed them and go back and think in a very subtle i distinctly done but we had to say no to the millions of dollars and it was good it was a lot. of the mondello art auctions weren't international here until two thousand and five. and then there were claims that some of the prints were fakes. there was talk of unscrupulous greedy advisers. finally it emerged that some of the monday in the pictures were by a young artist some signatures were said to be faked monday that remained silent about the whole affair. suspicion fell on monday liz trusted and longstanding lawyer. he was accused of having embezzled money from numerous private monday le trusts. a lifelong friendship turned into a court case my hope was convicted and ordered to pay a remarkably small fine. his lawyers advised him to do nothing. one dealer declined to comment or give interviews on the case. it's fairly important to show people that you se