the first team out of the league's original six to win the stanley cup? ♪ >> here's the answer to the stumper. the nhl had only six teams for 50 seasons. the first expansion to win the cup was the philadelphia flyers. they won the championship in 1974. the flyers are owned by comcast, one of the largest sports and entertainment firms. they also work with a number of clients to provide marketing services and develop revenue streams. the president of front row marketing talks to us about a particular area of marketing, the marketing of college football games. 35 of them. is it too many or the right number? >> you think there might be some bowl fatigue in there with 35 games, but what you have is a content game. if content is the new oil, then certainly attendance and the ratings are stalwart. these things are interesting and people watch them. >> looking at last year's attendance, some of the games were hot tickets. others drew very modest crowds, including a record low attendance for the sugar bowl in new orleans. should we be looking at attendance as an indicator of health? >> you always look at attendance. without attendance, you do not have the ability

the nhl had only six teams for its first 50 seasons. the first expansion the cup was the philadelphia flyers. they won the championship in 1974. the flyers are owned by comcast, one of the largest sports and entertainment firms. among its subsidiaries they also work with a number of clients to provide marketing services and develop revenue streams. the president of front row marketing talks to us about a particular area of marketing, the marketing of college football bowl games. 35 of them. week. 2.5s now bold 2.5 is it too many or the right number? >> you think there might be some bowl fatigue in there with 35 games, but what you have is a content game. if content is the new oil, then certainly attendance and the ratings are stalwart. these things are interesting and people watch them. >> looking at last year's attendance, some of the games were hot tickets. others drew very modest crowds, including a record low attendance for the sugar bowl in new orleans. should we be looking at attendance as an indicator of health? >> you always look at attendance. wit

the first place? >> well, first of all, he chose the name actually for a team that was based in boston. even though marshall himself was from washington, when he was given an nfl expansionlace the team in boston. the team was originally named the braves primarily because it was going to play in brave park or braves field where the boston braves baseball team played. so he took the name redskins the next year when he had a falling out with the owner of the braves park and moved to fenway park. so he couldn't really use the name braves anymore and he couldn't use the name indians because that had been reserved for the cleveland team in the nfl. so he chose the name redskins primarily because it was just another term for indian or for braves. >> so for him at the time it wasn't meant to be a negative. and also, is it fair to say he was trying to market something called indian football. a lot of people may not realize what that means. explain. >> well, yes. that's absolutely true. in the early 20th century, native americans developed a very powerful reputation in the united states for skill in football. this was primarily a function of the carlisle indians, the football tea