you know, it's what, for example, the imb, i have respect for them, but they want to raise concerns. if they have concerns, i'm sure that the innovative internet business community can start to work them out. >> another thing in your report, another area in the report is transparency, and when companies provide their online privacy statements to consumers, you have described them in the report as inexrensble and -- incomprehensible and inadequate. >> i think that was my description of how he described in the report. our report is slightly more nuanced. but consumers don't read privacy policies particularly online. what consumers want to get to is the last box to click which is i want to make this purchase or i want to do this, and so, you know, these privacy policies are written by lawyers. i'm a lawyer too, and i don't like to admit that to people, but they are full of legalisms, and consumers really deserve a clear, you know, more transparent notices so that they can ensure and sort of understand what they are actually agreeing to. there was a -- it's particularly true by the way in